Influences on Clothing

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Influences on Clothing

• Fashion Interior Design
• Mrs. Hansen

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• Some people use clothing as a tool for relating
  to others. To them, clothing is a kind of
  short-cut that reveals facts about a person. As
  a result, they base the way they treat someone on
  what that person is wearing. Others think that
  clothes can be misleading. They believe that
  looking only at what someone is wearing can lead
  to wrong conclusions about the person. They
  consciously avoid letting clothes influence the
  way they treat others.
• What do you think?
• What do you think clothing reveals about a
  person? Should clothing guide the way people
  treat others?

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• What Clothing Reveals

• Treatment of Others

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Choosing what to Wear/Reasons for Clothing

• 1. Protection
• - Climate, Weather
• - Safety
• - Ex.
• - Sanitation
• - Ex.

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• 2. Modesty What people feel is the proper way
  for clothing to cover the body
• Different groups different standards ethics
  or customs that are regarded as acceptable
• Ex.

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• 3. Identification Groups
• Uniforms
• - Ex.
• Insignias badges or emblems that show
  membership in a group
• - Ex.
• Style and Color
• - Ex.

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• 4. Decoration enhance appearance
• - Adornment clothes, jewelry, cosmetics,
  piercings
• - Self-Adornment
• - Native Americans painted faces, war
  parties, hunting, etc.
• - Japan 1660-1700 tattooing over entire
  body sign of wealth
• - Hindu Religion red mark on forehead
  tilaka person has performed daily prayer ceremon

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Influences on Clothing Choices

• 1. Peer Groups people who have a similar
  background, social status and age
• - strong need to fit in sense of belonging
• - peer pressure pressure to dress a certain
  way positive or negative
• - criticism to those who dont conform

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• 2. Media
• - Advertising Sell products
• - Image Ads appeal to emotions create
  special wants and desires
• - Information Ads tell you about new products,
  stores, etc. give you factual information
• Celebrities
• Status Symbols gives wearer a special feeling
  of importance or wealth

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• 3. Personal Attributes
• - Personality combination of all your unique
  qualities
• - Values
• 4. Parents - Conflicts

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Society

• A group of individuals who live together in a
  particular area.
• The United States is a society
• Similarities in dress

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5 Major Trends that Influence the Choices People
make in the US

• 1. More casual living
• - Travel
• - Restaurants
• - Business Casual
• 2. Rapid Communication
• - Technology changes
• - Fashion news travels rapidly Internet, TV
• - Teens in Japan US wear same clothes

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• 3. Multiple Shopping Options
• - Mega Malls 400 stores
• - Outlet Malls Labels
• - Internet
• 4. Consumer Power
• - Designers now design colors fabrics rather
  than radical new styles
• - Consumers dictate what is fashionable what
  is sold supply demand
• - Less loyalty to stores/name brands
• - Bargains

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• 5. Global Marketplace
• - garments made from supplies from various
  countries
• - More fashion capitals