Group members: Yuan Lu

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Group members Yuan Lu Ling Zhang
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Schedule

• History
• Zara Retailing
• SWOT

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History

• Background
• Belongs to Inditex (Spain)
• Largest international fashion companies
• Timeline first store in1975 U.S. store
  in 1989 expanding in Europe
  Asian in 2008
• Stores  in 88 countries with 1808 Zara stores
  and 164 Kiddy's Class stores
• Products Women TRF Men Kids

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Zara retailing--Store Format(Retailing)

• location The stores are located in highly
  visible locations Zara invest in prime
  locations, including the premier shopping streets
  and upscale shopping centers.

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Store layout
Display window attract shopper inside and allow
them to see the type of garment offered.

• Display window

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Store Layout-wall

• Zara strategically places pot lights aiming at
  the walls
• Bright lighting Bright lighting is used in Zara
  to highlight all vivid designs, and fabric.
• ,

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SWOT

• Strength
• Fast FashionFast delivery, Affordable price,
  Latest fashion trends (fashion imitator)
• Rapid supply chain production plant and
  logistic system (one warehouse)
• Strategy locationclose to luxury brand store
• More styles

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SWOT

• Weakness
• Competitive market HM, Mango
• Quality America V.S China(content of methanol
  and PH Value)
• In store service

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SWOT

• Opportunity
• There are more global markets that they can
  explore
• They can also enter into new segments and expand
  those areas where they havent
• Online marketing
• Advertising

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SWOT

• Threats
• Intense competition HM, Forever21,
• High Labor cost in European countries

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Reference

• http//zarafashion2013.wix.com/zara!background/c1
  8mg
• http//www.inditex.com/our_group/our_history
• http//www.zara.com/us/en/company-c11112.html
• http//www.forbes.com/sites/gregpetro/2012/11/05/t
  he-future-of-fashion-retailing-the-hm-approach-par
  t-3-of-3/
• http//xstbreeze.blog.hexun.com.tw/27203089_d.html
  
• http//sc.sina.com.cn/fashion/wanggo/2014-03-15/13
  45187359.html
• http//www.interbrand.com/en/best-global-brands/20
  13/Best-Global-Brands-2013.aspx