Marketing Plan Implementation Assessment Tool

1
Marketing Plan Implementation Assessment Tool
Implementation Matrix
High
Longer Term
Immediate
Impact
Low Priority
Dont Bother
Low
Ease ofExecution
High
Low
2
Marketing Plan Implementation Assessment Tool
What is the right mix of Impact ideas?
Implementation Matrix
High
Longer Term
25
Immediate
50
Impact
Low Priority
Dont Bother
25
Low
Ease ofExecution
High
Low
Guidance 75 of the final approved plan effort
should have a high impact. If there is less than
75, then this is a danger zone. Marketing plans
with an adequate level of brainstorming and new
idea generation result in more great ideas than
can be implemented.
3
Marketing Plan Implementation Assessment Tool
What is the right mix of Long-term vs. Immediate
ideas?
Implementation Matrix
50
50
High
Longer Term
25
Immediate
50
Impact
Low Priority
Dont Bother
25
Low
Ease ofExecution
High
Low
Guidance Approximately 50 of your tactics should
consist of short-term efforts that make immediate
impact. To maintain a competitive advantage, at
least 50 of the tactics should longer term
efforts that are difficult for competitors to
easily match.