The

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Ethnocentrism Polycentrism Geocentrism
Definition Based on ethnicity Based on political orientation Based on geography
Strategic Orientation/Focus Home Country Oriented Host Country Oriented Global Oriented
Function Finance Marketing RD
Product Industrial products Consumer goods -
Geography Developing countries - US and Europe
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The McKinsey 7 S framework or model for strategic
fit was developed over thirty years ago by
strategy consultants McKinsey and in particular
Tom Peters and Robert Waterman, co-authors of the
classic book In Search of Excellence to help
implement strategies. What Is The McKinsey 7 S
Framework? It was originally thought that to
implement strategy you needed to align strategy
with structure (and vice-versa). This wasnt
enough and McKinsey developed the 7-S model to
show that a softer set of issues also needed to
be considered when implementing strategy.
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• The 7 Ss are
• Strategy how the business intends to create a
  competitive advantage and achieve its overall
  goals..
• Structure the hierarchy of responsibility and
  accountability within the organisation and how
  the business is organised functionally,
  geographically or by product-market..
• Systems the way activities and processes get
  the work of the business done effectively and
  efficiently..
• Style the culture of the business and the way
  the leaders behave towards customers, employees
  and other stakeholders. Whats said is much less
  important than whats done..
• Staff the personnel within the business and
  their individual skills, abilities and attitudes.
  Different people are right for different
  organisations..
• Skills specialist skills that the business has
  access to through the combination of systems and
  staff think core competences or distinctive
  capabilities..
• Shared values or subordinate goals depending on
  which version you read the core values and
  beliefs of the business.

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transnational company

• A commercial enterprise that operates substantial 
  facilities, does business in more than
  one country and does not consider any particular
  country its national home. One of
  the significant advantages of a transnational
  company is that they are able to maintain a
  greater degree of responsiveness to the local
  markets where they maintain facilities.

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• A transnational corporation (TNC) differs from a
  traditional MNC in that it does not identify
  itself with one national home. While traditional
  MNCs are national companies with foreign
  subsidiaries,9 TNCs spread out their operations
  in many countries sustaining high levels of local
  responsiveness.10 An example of a TNC
  is Nestlé who employ senior executives from many
  countries and try to make decisions from a global
  perspective rather than from one centralized
  headquarters.11 Another example of a
  Transnational Corporation is the Royal Dutch
  Shell corporation whose headquarters may be
  in The Hague, Netherlands but its registered
  office and main executive body where the
  decisions are made is headquartered
  in London, United Kingdom.