First Impressions of the Veterinary Clinic

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First Impressions of the Veterinary Clinic
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First things First

• Veterinary clinic is a business.
• Goal is to make a profit while providing quality
  care.
• Each member of the team is governed by a code of
  ethics and must adhere to them.

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The Sign

• Goals of a sign are
• Show location
• Generate clientele
• Detail services provided
• Hours of operation
• Telephone number

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The Grounds and the Building

• Grounds should be well kept.
• Parking area clean of debris or trash.
• Lawn neatly mowed.
• Trash/poop picked up.
• Free of potential hazards.
• Building should be in good repair.
• Building should be visibly appealing.

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The Entrance

• Clearly Labeled.
• Easy to access.
• Open and inviting.
• What else should be on the door or close to
  entrance area?

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Reception area

• Some could argue that this is most important part
  of the veterinary hospital.
• Should be clean, well-organized and inviting.
• Should be free of clutter and comfortable for
  patients and clients.

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What should not be in a reception area?

• Potentially toxic plants
• Ability for patient to harm themselves
• Possibility of cross contamination between
  patients
• Clutter! Clutter! Clutter!

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Exam Room

• Should be inviting and warm, not cold and
  sterile.
• Should be fully stocked with necessary items.
• Should be easily accessible and large enough to
  accommodate multiple individuals if necessary.

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What other areas might a client see?

• Offices
• Treatment room
• Kennel area
• Grooming area
• Surgery Suite

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See through the clients eyes

• Bring in someone from the outside in order to
  evaluate your clinic.
• Have them be open and honest with you so that you
  can improve the appearance of your clinic.
• Remember that the people have a lot to do with
  first impressions as well (we will be talking
  about this later).

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Main Themes

• Keep it Clean!!
• Keep it Organized!!