AAA%20Indie%20Games

1
5 Minutes Worth of Observations about AAA Indie
Games
Chris Hecker
2
Disclaimer 1
I have not shipped my indie game, nor have I
shipped any indie games, so all of this might be
and probably is wrong.
These are just my observations about some
released games.
3
My Definition of AAA Indie
Polished to Perfection Clearly Contains Lots of
Love Highly Anticipated Before Launch
I know it when I see it. - Justice Stewart, 1964
4
(No Transcript)
5
Disclaimer 2
These are not the only kind of indie games worth
making.
6
Polished to Perfection Clearly Contains Lots of
Love Highly Anticipated Before Launch
7
Polished to Perfection Clearly Contains Lots of
Love
Highly Anticipated Before Launch
8
How to Market Mainstream Games in 2011
1. Dont talk much about your game until right
before ship. 2. Have a giant pile of cash
ready. 3. Saturate available channels when
people can hand you money.
9
(not me)
10
So, what did these guys do?
11
The Common Denominator
Long-term
Slow-burn
Grass-roots
Awareness-building
Talk about your game early and often awareness
takes time. Play to your strengths.
12
Style Style Style! Tower of Goo Development Story
13
Design Philosophy Aesthetic Goals Industry
Controversy
14
Fan Community Alien Hominid Art Design
Style Tons of Extra-Game Stuff
15
This is not being manipulative, or evil, or
selling-out.
This is being proud of what youre making and
taking time to tell people about it.
It is not an accident or luck.
16
People want to know about your game!
17
(No Transcript)
18
(No Transcript)
19
(No Transcript)
20
(No Transcript)
21
A Few Words on the Press
They are very indie friendly. They want
interesting stories.
22
Thank you.