Today

1
Todays To-Do

• ??????
• For the book
• Preface TOC (Table of Contents)
• Index or Glossary
• For the chapter
• Focus Questions or Lesson Objectives
• Table, figures, colored box (F.Y.I. / Sharpen
  your skill)
• Titles headings
• Key terms
• ?? Chapter 1 The Field of Communication
• ??????????
• ??????????

2
Lesson Objectives (Focus Questions)

• Why study communication?
• How long has the field existed?
• How the field evolved over time?
• How research conducted?

• How to define?
• What process and skills?
• What are two levels of meaning?
• What careers?

3
What Mike Does in a Day

• E-Mail vs. Communication in Person
• Individual vs. Team
• After spending 30 minutes making notes on the
  draft agenda(p. 15)
• Creating Climate
• Planning Interviews
• Date (Relationship)
• Speech to a Group

4
Importance of Communication

• We talk, listen, think, ask, answer, share ideas
  So much communication in a day.
• Personal Life
• Building Personal Identity (human vs. wolf, p. 18
  f.y.i)
• Promoting Health (studies pp. 17-18)
• Personal Relationships
• Marriage
• Family, Parent-child, Friends,

5
Importance of Communication (2)

• Professional Life
• Critical for Career Success (Talk Listen)
• Express Ideas, Giving Gaining Support, Gaining
  Cooperation (studies p. 20) (2007 Sogo?????)
• Civic Life
• For the the Health of Society
• Required for Democracy
• Expressing Ideas, Claiming, Presenting Listen
  to Arguments

6
History of the Field

• Began more than 2500 yrs ago
• Rhetoric and Democratic Life
• Rhetoric born mid-400s B.C. on Isle of Syracuse
• Ancient Philosophers-Plato, Aristotle
  Isocrates
• Rhetoric as Central to Civic Life
• Teaching Citizens Analyze Listeners, Discover
  Ideas, Organize Messages, Develop Proof, and
  Deliver Speeches
• Aristotles 3 Cornerstones of Persuasion Ethos,
  Pathos, Logos (see p. 22-23)
• Ethos speakers credibility
• Pathos listeners emotion
• Logos proofs and reasoning

7
History of the Field (2)

• Liberal Education (see next slide)
• Public speaking taught in colleges (Europe U.S)
• Dewey Progressive thinking (critical thinking)
  and citizen participation
• ?????????????
• After WW I II
• Social Issues Prejudice, Propaganda, Attitude
  Belief Changes

8
Liberal Education

• "The aim of liberal education is to create
  persons who have the ability and the disposition
  to try to reach agreements on matters of fact,
  theory, and actions through rational
  discussions.
• "The Aim of Liberal Education,"
• "Welcome to the University of Chicago."
• Addressed by Andrew Abbott

9
History of the Field (3)

• Mid- 20th Century
• Scientific, empirical research gaining prominence
• Research Professional Groups
• 1960-70
• Civil Rights, Womens Movement, Interpersonal
  Communication
• Michel Foucault (French)
• Ideas about Power (who gets to speak)

10
Research in Communication

• Quantitative Research
• Descriptive Statistics, Survey, Experiment
• Qualitative Research
• Looking into meaning, function
• Textual Analysis, Ethnography, Historical Study
• Critical Research
• Identify Challenge Communication Practices
• To Advance Social Awareness

11
Defining Communication

• Communication as a systemic process in which
  people interact with and through symbols to
  create and interpret meanings
• Features
• Process dynamic and ever-changing
• Systemic interrelated parts, context,
  surroundings
• Symbolic abstract, arbitrary, ambiguous
  representations
• Meanings created by symbols through interactions
• Content level of meaning (two-level meaning)
• Relationship level of meaning

12
Models of Communication

• Linear Models (p. 30)
• Laswell (1948) Who Says What in What Channel to
  Whom with What Effect?
• Shannon Weaver (1949) Noise introduced
• Interactive Models
• Schramm (1955) Feedback added
• Transactional Models (p. 32)
• Wood (1997) Non-sequential, simultaneous,
  changing over time

13
Breadth of the Field

• Intrapersonal Communication
• self-talk, thinking
• Interpersonal Communication
• between people
• Performance Studies
• performing personal, professional, social
  identities
• Group Team Communication
• leadership, roles, group goals, cohesion (fantasy
  themes)

14
Breadth of the Field (2)

• Public Communication
• speak to others, credibility, persuasion
• Organizational Communication
• leadership, commitment, decision making,
  organizational culture
• Mass Communication
• media, stereotypes

15
Breadth of the Field (3)

• Technologies of Communication
• human community, information knowledge
• Intercultural Communication
• meanings cultures
• Ethics and Communication
• relationships, rights, moral principles

16
Unifying Themes and Processes in the Field

• Unifying Themes
• Symbolic activities
• Meaning
• Ethics
• Basic Processes (6 processes)
• Perceiving Understanding
• Creating Interaction Climates
• Engaging in Verbal Communication
• Engaging in Non-verbal Communication
• Listening Responding
• Adapting to Contexts

17
Careers in Communication

• Research
• Education
• Mass Communication
• Training Consulting
• Human Relations, Human Development Management