Today

1
Todays objectives

• You will understand the various types of
  sponsorship and what it covers.
• You will begin to understand the benefits of
  sponsorship in sport, both locally and
  nationally.

2
Sponsorship

• Can you work out
• what sports these
• logos are from?

3
You have 3 minutes!!
4
Sponsorship
5
And here are the answers

• Adidas David Beckham, New Zealand Rugby
• Premier League Barclaycard
• McDonalds London 2012 Olympics
• Heineken Rugby
• Nike Tiger Woods
• Vodafone Formula 1
• FC Investments Birmingham City
• These are just some common choices, there are
• hundreds more!!

6
Who can be sponsored?

• Individuals Tiger Woods
• Sports Teams / Groups Aston Villa
• Governing Bodies Athletics
• Coaching Achievement Schemes McDonalds
  football in the community
• Sporting events Rugby World Cup, 20/20 Cricket
• Grass roots individuals You or me?!!

7
Types of sponsorship

• Equipment required to take part rackets, boots,
  clubs etc.
• Clothing
• Transport travel air, car, drivers etc.
• Money to help with living costs
• Entry fees to competitions
• Food they need to live!!

8
Now your turn

• In pairs
• Task 1
• Find out the main sponsors for
• A sportsperson of your choice who plays just as
  an individual
• AND
• - One who plays as part of a team

9
Task 2

• Find one local team, or club, which is sponsored
  by a local company and one large local club which
  is sponsored by a major company.

10
Homework!

• Find out the sponsor of a local event or
  competition and also the main sponsors of at
  least one major international competition.
• (You may need to use the internet)