ICS Strategy LRPC Working Draft Version 1.0

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ICS StrategyLRPC Working Draft Version 1.0

• Not Approved Discussion Only

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LRPC Membership

• Lawrence Paratz (Chair) GMT 11
• Monica Reichelt (Secretary)
• Mark Pfeiffer
• Shirley Nelson
• Bill Harris
• Karl Hipp (Pres. ICS. Ex Officio) GMT

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Deliverables from the Committee

• Definitive Plan for the Products Services that
  ICS will provide going forward
• Definitive Plan for ICS Corporate activities
• Definitive Marketing Plan for ICS
• Definitive Plan for how members and non-members
  contact ICS and what happens when they do
• Recommendations for implementation of this plan
  with emphasis on initial steps
• Definitive recommendations on fees policy
• Recommendations on Communication of the strategy
  to ICS members

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• This Pack proposes a coordinated set of
  strategies and initiatives, which taken together
  will
• Ensure the long term financial viability of the
  ICS
• Create a value proposition which will be
  attractive to existing and new members
• And in doing so, add to the long term value of
  Comanche aircraft

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Pack Contents

• Organisational Financial Plans
  Recommendations
• Product Plans Recommendations

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Organisational Issues Recommendations
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The Headquarters Issue

• Fact The cost of headquarters per member has now
  risen to unacceptable levels
• Fact The functions can be done more cheaply and
  effectively in other ways
• Fact This does not mean a loss of service.
  Correctly executed, we will free up resources to
  increase and improve member services

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The Headquarters Issue

• What does headquarters currently do for members?
• Maintains membership records
• Collects subscriptions
• Provides a first phone in email in point
• Runs a basic merchandise shop
• Stores historical material
• Does basic book-keeping

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The Headquarters Issue

• It is proposed to
• Simplify and rationalise the activities
  undertaken at HQ
• Thoughtfully allocate responsibility for these to
  a combination of contractors and volunteers
• Extract ourselves from the fixed costs being
  incurred in OKC

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The Headquarters Issue

• We do not propose to just close headquarters.
• We do propose to do things better and cheaper
  while improving member service by releasing our
  OKC operation

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The Headquarters Issue

• The ICS has before it a proposal developed and
  negotiated by the Communications Committee for a
  contractor to undertake certain of the current HQ
  activities.
• The LRPC supports this approach on strategic
  grounds.
• The LRPC has had the opportunity to examine this
  proposal, and the draft agreement.
• The LRPC recommends adoption of this proposal
• The Boards attention is drawn to the other
  recommendations of the LRPC which must be adopted
  alongside this proposal

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Transitional Actions (1)

• The LRPC has identified transition actions which
  must be undertaken before release of the OKC
  operation to ensure no disruption to ICS
• Assure and capture a unique and definitive member
  records database in suitable form. Ghost to
  selected admin contractor. Work up processes and
  scripts with selected admin contractor.
• Move as many members as possible to standing
  authorities
• Discard stored trash while identifying and
  relocating wanted historical items.
• Transfer the tool loan program to Matt Kurke

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Transitional Actions (2)

• Identify definitive technical articles in past
  Flyers, scan them, and load them onto the website
• Undertake a stocktake of sale items. Adjust
  accounts as necessary. Select a fulfilment
  contractor. Transfer stock to the fulfilment
  contractor
• Identify all ICS assets at headquarters. Agree
  dispersal plan sale to members, ebay, junk,
  retention etc.
• Give necessary notice under our lease
• Undertake effective communication to members

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Key Messages to Members (1)

• ICS has returned to good financial shape after
  almost 15 years of living off its savings
• The Board is moving to increase services, and to
  eliminate costs which are not value for members
• These changes will result in an enhanced, not a
  diminished ICS
• At the same time as these changes we have
  announced new services to members
• On-line access to key technical articles from the
  Flyer including past issues
• Appointment of a new Technical Director
• Development of Prospective Buyer Packs
• Development of New Owner Packs

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Key Messages to Members (2)

• These changes will free up cash to undertake
  things we cannot do right now, and allow your
  Board to focus on delivering more, not just
  assessing the dues as crises develop.
• The ICS respects and values the loyal service of
  Gaynor over many years and she is being treated
  with dignity and respect. In fact Gaynor is
  actively assisting in making sure that all goes
  smoothly.
• We will be retaining Gaynor to assist for a short
  time after the transition

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Key Messages (3)What we need from you our
Members

• Your recognition of the importance of this and
  your ongoing support of ICS
• Your additional ideas
• For you to take an active role in ensuring that
  every Comanche owner is a member
• Dont sell your Comanche without a new member
  pack going with it.
• Tell your fellow Comanche owners about the value
  you get, and the fact that Comanches will hold
  their value long after others are pushed into the
  weeds because of ICS

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Post OKC Release Actions

• Termination Arrangements for current staff member
• Vacating premises
• Adjustment of Insurances

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Board Working Arrangements

• The LRPC recommends that the Executive meet
  formally on a regular, scheduled basis. This will
  be particularly important when the ICS is using a
  number of suppliers for service delivery as
  proposed.
• The LRPC recommends
• Quarterly Whole of Board Meetings
• Interspersed by Monthly Executive Meetings by
  Phone Conference

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Standing Agenda Monthly Executive Meetings

• Treasurers Report Month Past and YTD
• Contractor reports
• Magazine Production
• Membership Admin
• Technical Support program
• Fulfilment and Sales
• Member Issues
• Committee Activity
• Actions - Review
• General Business

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Membership Renewals

• To reduce transactional load, and secure cash
  flow, US members are to renew by Standing
  Authorities as far as possible
• Objective 80 conversion at next renewal
• From 1 Jan 2007, 5 per annum transaction
  surcharge for year by year renewals
• Transition all members to common billing date
• Non-US Tribes to continue to collect and remit
  subscriptions in bulk as at present

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Membership Database

• We need a single definitive Member and
  Subscription Database
• There may be three separate databases at the
  moment which we are paying to cross-correlate
• Embedded in the website
• In a standalone database on Gaynors PC
• In the accounting system

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ICS Product Plans
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LRPC - ICS Products Value- A plan for each

• Tips
• Technical Advice
• Operational Advice
• Bookshop
• Merchandise
• Info for people thinking about buying
• Social Activities
• Fly-Ins
• Training
• Discounts

• Tool Library
• Parts leads
• Rare Parts
• History and experience of the type
• Magazine
• Contact with other Local and Global owners
• Full archive of all maintenance and operational
  data
• Representation with Regulatory Bodies
• International events

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Flyer

• Current Outsourcing to VP to continue
• Current Cost per member 1.35 per issue per
  member (Payments to VP less Advertising Revenue
  divided by ICS membership) considered
  satisfactory
• This is to be managed so as to not escalate
  faster than US inflation rate

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Operational Assistance

• Channels to be
• Proficiency Programs
• Operational Section of Forum on ICS Website
• Archived manufacturers materials on website
• Seminars at Annual Conventions
• Networking opportunities at Fly-Ins and Convention

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New Buyers Pack

• Aim is to make it easier and less risky to buy a
  Comanche than anything else
• Pack to include
• Why owners love their Comanches
• History and overview of the variants
• Basic performance information
• What you should check when looking at a Comanche
• Listing of ADs, or details of where to find them
• The first 25 hours as a Comanche Owner
• Where can I get parts?
• Where can I get training?
• An introduction to ICS
• ICS application form
• Pack to be sent free by email, or 5 by post
• Admin contractor to call back all receivers of
  pack to check status, and sell membership

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Tips

• Where is the Master File?

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Bookshop/CFF Merchandise

• Stock to be held in a Fulfilment Centre
• ICS to receive appropriate commission on sales
• CFF to be responsible for ensuring inventory
  available, and new items are developed

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Conventions

• ICS Conventions to be held yearly
• Tribes to host on a rotating basis
• Tribes to have two options
• Fund themselves
• Profit/Loss falls to Tribe
• Funding from ICS
• Profit/Loss falls 1/3 Tribe. 2/3 ICS

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Tool Loan Program

• Tools to be held, and program administered by
  nominated party
• Matt Kurke is currently nominated party
• Member charge per tool per loan is
• Two way shipping cost, plus
• 10 handling (5 to nominated party, 5 to ICS)
• Deposit of 150 of tool value to be held
• Loan to be limited to 3 weeks US members,
  (assessed shipping to receipt back in library,
  based on 1½ weeks for both way shipping, and 1½
  weeks in members use) and 4 weeks non-US
  members
• Excess time charge of 10 of tool value per week
• Tool damage, other than normal wear and tear, to
  be made good by member

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Technical Help Resources

• Resources available to be
• Access to technical director
• On-line searchable reference material covering
  aircraft, engines, turbos etc
• Searchable archives of technical forum
  discussions
• Technical Forum accessible to members
• On-line archive of key Technical Articles from
  Flyer

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Marketing

• Market Share Objective
• ICS paid memberships to be equal to 60 of the
  number of serviceable Comanches worldwide
• ICS to work with insurers to secure preferential
  rates for ICS members who have undertaken ICS
  programs