Understanding the Complex Social Media Playing Field

1
Understanding the ComplexSocial Media Playing
Field Social Site Verticals Walkthrough
2
Democratized Social News Sites
3
Digg
4
Reddit
5
Meneame
6
Propeller
7
Mixx
8
Newsvine
9
Hacker News
10
Care2News
11
NowPublic
12
Folkd
13
What to Do

• Create Profiles
• Connect with Other Users
• Vote on Content
• Comment
• Submit Your Own Content

14
Editor-Powered Social News Sites
15
Yahoo! Buzz
16
Fark
17
MetaFilter
18
Techmeme/Memeorandum/WeSmirch
19
Polymeme
20
What to Do

• Learn What Editors Like/Use
• Submit Relevant Content
• Connect with Other Users
• Vote on Content
• Comment

21
Social Networks
22
LinkedIn
23
Facebook
24
MySpace
25
IncBizNet
26
What to Do

• Create Profiles
• Connect with Other Users
• Share Links, News, Photos Info
• Build a Big Network to Grow Your Megaphone

27
Micro-Blogging Sites
28
Twitter
29
Twitter
30
Plurk
31
FriendFeed
32
What to Do

• Create Profiles
• Connect with Other Users
• Publish Interesting Stuff in gt140 characters
• Build an Instant Megaphone

33
Social Bookmarking Sites
34
StumbleUpon
35
Delicious
36
Blinklist
37
Clipmarks
38
What to Do

• Create Profiles
• Tag Content/URLs
• Find What Others are Tagging/Sharing
• Encourage Users to Tag to Drive Traffic Links

39
Social Content Sharing Sites
40
YouTube
41
Flickr
42
Yelp
43
Metacafe
44
Last.fm
45
DeviantArt
46
Scribd
47
What to Do

• Create Profiles
• Create/Upload Content
• Build Your Brand's Messaging
• Reach New, Relevant Audiences

48
Wikis
49
Wikipedia
50
Wikihow
51
Knol
52
What to Do

• Create Profiles
• Create Edit Content
• Reach Wiki Audiences
• Manipulate Search Results

53
Social QA
54
Yahoo! Answers
55
WikiAnswers
56
Askville
57
What to Do

• Create Profiles
• Ask Answer Questions
• Gain Reputation Authority
• Grow Your Brand Megaphone

58
Niche Social Sites, Forums Blogs
59
Why I Like Them

• Lower, But More RELEVANT Audience
• Easier to Have an Impact with Less Effort
• Less Wariness for Marketers/SEOs
• Many Have Live Links
• Great for Data Mining Market Intelligence

60
What to Do

• Whatever They Let You Do -)

61
Get in touchrand_at_seomoz.org
Helpful Resources

• www.seomoz.org/dp/pubcon2008 (SEOmoz's Pubcon
  Slides)
• www.seomoz.org/article/social-media-marketing-tac
  tics
• www.seomoz.org/social-directory