Synthesis

1
SYNTHESIS Marketing and Product Development
Workshop Angeles City Tourism Development
Program
2
Marketing
Who are our visitors?

• EMERGING MARKET
• FOREIGN
• More Koreans
• Malaysians
• Chinese
• Taiwanese
• Australians
• Europeans
• Nepalese
• DOMESTIC
• North Luzon

• DEVELOPED MARKET
• FOREIGN
• East Asian (Koreans and Japanese)
• American
• DOMESTIC
• Pampanga
• Metro Manila
• Subic

3
Marketing
Who are our visitors?

• By Demographics
• Family
• Young Professionals
• Retirees
• Students
• Expats
• Middle- to High- Income

• By Purpose
• Business
• Education
• Leisure and Entertainment
• Business
• Visit Friends and Relatives
• Religious

4
Marketing
5
Product Development
Existing Attractions, Activities and Facilities

• Leisure and Entertainment (incl. Golf)
• MICE Facilities
• Food
• Religious Places and Events

• Foreign Tourists Balibago, shopping, and golf,
  night life
• Local Food, night life, theme parks, malls

6
Product Development
7
Next Steps
Strategies Accountabilities Timeline





8
Thank you!
9
Strengths Weaknesses
Major Highways Culinary Industry Leisure Facilities and Activities Historical Sites Clark/DMIA Gateway to other destinations in Central Philippines No Integrated Information Portal (Website, Guidebook, Maps) Lack of packaging of attractions, activities, and facilities Infrastructure upgrade,Traffic Management and Security No Integrated Information Database Security Roads Connecting to National Roads DMIA tourism officers
10
Family

• Day 1 Clark and Angeles City Tour
• Day 2 Swimming (at Fontana/Paradise Ranch
• Day 3Duty Free Shopping

11
Young Professionals

• Day 1 Clark and Angeles City tour (heritage
  tour, night life)
• Day 2 Sapangbato, Spa, Casino
• Day 3Duty Free, Eat at Susies

12
Business Groups

• Day 1 Clark and Angeles City tour (heritage
  tour, night life)
• Day 2 Golf Spa
• Day 3Duty Free Shopping