Winning the Name Game

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Winning the Name Game
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• B96106028 ???
• B95106006 ???
• B96106018 ???

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Outline

• Reputation making
• Reputation Management
• Conclusion

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Consumers comment
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Web of trust
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Web of trust

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• ????(WOT)
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Outline

• Reputation making
• Reputation Management
• Conclusion

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Reputation Management

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Factiva
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Factiva

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• Dow Jones Company
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Biz360
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Biz360

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• Biz360
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• ????????,????????? ?,?????????

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Factiva vs. Biz360
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Factiva vs. Biz360
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Ideas rather than words
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Outline

• Reputation making
• Reputation Management
• Conclusion

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