ELC 200

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ELC 200

• DAY 8

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Agenda

• Assignment 3 Due Feb 8
• Syllabus Change
• I will cover Chap 16 After Chap 7 instead of
  after chapter 12
• Allows students to begin work on eCommerce
  Initiative Framework
• Today is a Discussion on Web Management Tools
  and Web Portals

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Assignment 3

• On page 129 and 130
• Do the following questions from the Discussion
  Questions Section
• 1, 2, 3 7
• On Page 157
• Do the following questions from the Discussion
  Questions Section
• 1, 2, 4, 6
• Turn in a well formatted Word Document
• Due at the beginning of the next class

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Chapter 5Web Management Tools and Web Portals
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Some Basic Questions

• What is the non-technology fuel for eCommerce?
  What makes it work besides computers and
  networks?
• Information and Knowledge
• So how do you find it, get it, keep it, sort it,
  use it and give it out in a manner that is useful
  and productive to all the consumers and the
  producers of the information and knowledge?
• The problem is called Knowledge Management and
  the current solution is Portals

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PortalsThe Basics

• Portals are considered to be virtual workplaces
  that
• Promote knowledge sharing among different
  categories of end users
• Provide access to stored structured data
• Organize unstructured data

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The Basics (contd)

• Portals are tools that could
• Simplify access to data stored in various
  application systems
• Facilitate collaboration among employees
• Assist the company in reaching its customers

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EVOLUTION OF PORTALS

• Search engines
• Navigation sites
• Portals evolved to include advanced search
  capabilities and taxonomies
• Good paper on knowledge portals
• http//www.isoc.org/inet2000/cdproceedings/7d/7d_2
  .htm

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Evolution of the Portal Concept
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Difference between Knowledge and Information

• knowledge is based on personal experiences
  and cultural inheritance and fundamentally tacit.
  We use our knowledge to perform actions such as
  creating information. Although the knowledge
  required to create the information is interwoven
  with the information, the reader must still have
  knowledge similar to that of the creator to be
  able to interpret the information. The more
  overlapping that cultural background between the
  two, the easier the information is understood.
  Information is a vehicle for reflection that may,
  by informing the reader, expend or relocated his
  or her knowledge state. (p.9)
• Stenmark, D. (2002). Information vs. Knowledge
  The Role of intranets in Knowledge Management. In
  Proceedings of HICSS-35, Hawaii, January 7-10,
  2002
• http//w3.informatik.gu.se/dixi/publ/ddoml02.pdf

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Knowledge Portals Versus Information Portals

• Enterprise Information Portals
• Use both push and pull technologies to
  transmit information to users through a
  standardized Web-based interface
• Integrate disparate applications into a single
  system
• Have the ability to access both external and
  internal sources of data

• Enterprise Knowledge Portals
• Are goal-directed toward knowledge production,
  knowledge acquisition,
• knowledge transmission, and
• knowledge management
• Are focused on enterprise business processes
• Provide, produce, and manage information about
  the validity of the information they supply
• Include all EIPs functionalities

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Business Challenges

• A move from product to customer centric
  organizations
• Understand and predict Consumer behavior
• Offer the right product at the right time for the
  right price
• To optimize the performance of operational
  processes in order to reduce costs and enhance
  quality
• Companies need to commercialize their products at
  the lowest price possible

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Portals and Business Transformation

• The explosion of key business information
  captured in electronic documents
• The speed by which the quantity and kinds of
  content is growing
• Challenges
• Shorter time to market
• Knowledge worker turnover
• More demanding customers and investors

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Why Organizations Launch KM Programs
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The Benefits of Knowledge Portals
Productivity Locating Documents Collaboration Bett
er Decisions Quality of Data Sharing
Knowledge Identifying Experts
E-mail Traffic Bandwidth Use Time in
Meetings Phone Calls Response Times Redundant
Efforts Operating Costs Time to market
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Knowledge Portals Components

• Content management
• Business intelligence
• Data warehouses and data mines
• Data management

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Portals Components
Source http//www.alvea.com
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Knowledge Portal Technologies

• Gathering
• Categorization (taxonomy)
• Distribution
• Collaboration
• Publish (external to portal)
• Personalization
• Search/navigate

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Portal Features and Benefits
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Layers of The Portal Architecture for Microsoft
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Types of Collaborations

• Asynchronous collaboration
• human-to-human interactions via computer
  sub-systems having no time or space constraints.
  Queries, responses, or access occur anytime and
  anyplace
• Synchronous collaboration
• computer-based, human-to-human interaction that
  occurs immediately (within 5 seconds). It can use
  audio, video, or data technologies

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Another Distinction

• Push technology places information in a place
  where it is difficult to avoid seeing it
• Pull technologies require you to take specific
  actions to retrieve information

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Requirements for Successful Collaboration Tools

• Comfortable e-mail systems
• A Web browser
• Simple search functionalities
• Collaboration services with a multipurpose
  database
• Web services
• Indexing services for full-text search of
  documents
• Well-organized central storage locations

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Synchronous and Asynchronous Collaboration

• Asynchronous collaboration
• Electronic Mailing Lists
• Advantages cheap
• Disadvantages limited communication medium
• Web-Based Discussion Forums
• Advantages same as electronic mailing lists
  except requires slightly faster Internet
  connection
• Disadvantages cultural resistance

• Synchronous collaboration
• Teleconferencing
• Advantages personal, immediate feedback
• Disadvantages expensive, often does not work
  well across time zones
• Computer Video/ Teleconferencing
• Computer-based teleconferencing and video-
  conferencing is a rapidly evolving technology
  that has tremendous potential for distributed
  organizations

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Synchronous and Asynchronous Collaboration

• Synchronous collaboration
• Online Chat Forums
• Allow multiple users to communicate
  simultaneously by typing messages on a computer
  screen

• Asynchronous collaboration
• Lotus Notes
• Advantages comprehensive
• collaborative solution employing
• state-of-the-art technologies for
• communication, document management, and work
  flow
• Disadvantages expensive to deploy when compared
  with other collaboration technologies

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The World Bank Case

• The World Bank spent a fortune on classifying
  knowledge
• The bank employs XMLenabled Oracle data engine
  to drive a document management system linked to
  Lotus
• Notes groupware
• Codification of technologies needs to be
  evaluated in terms of a return on investment

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KM Architecture at the World Bank
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Intelligent Agents

• Intelligent agents are tools that can be applied
  in numerous ways in the context of EKPs
• Intelligent agents are still in their infancy
• Agents are software entities that are able to
  execute a wide range of functional tasks

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Intelligent Agents Services

• Customized customer assistance with online
  services
• Customer profiling based on business experiences
• Integrating profiles of customers into a group of
  marketing activities
• Predicting customer requirements
• Negotiating prices and payment schedules
• Executing financial transactions on the
  customers behalf

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New Trends in Portal Technologies
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Critical Issues for Knowledge-Sharing Programs

• Responsiveness to user need
• Content structure in large systems
• Content quality requirements
• Integration with existing systems
• Scalability
• Hardwaresoftware compatibility
• Synchronization of technology with the
  capabilities of users

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Portal Vendors
Vendor KM Portal Product Feature Summary Best Uses
Lotus/IBM Lotus Raven 1.0 (in beta) Intelligent taxonomy QuickPlace collaboration tool Assigns value to data based on how often it is used Portal replication Facilitates content management Self-creating and refining taxonomies Personnel resources linked to data sources Advanced collaboration Easy portal repurposing Rapid application development with associated KM packages
Open Text MyLivelink Portal 1.0 with Livelink 8.5.1 KM software Integrated work flow Quick integration of features Quick portal deployment Integrated KM Document management and work flow Custom collaboration spaces (personal, project, or enterprise)
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Portal Vendors (contd)
Vendor KM Portal Product Feature Summary Best Uses
Plumtree Plumtree Corporate Portal 4.0 Automatic population E-mail, voice, and wireless notification Integration with LDAP directories E-room tools Easy and extensive content and application integration Scalability Advanced security Trainable taxonomies Various data access Customization and extensibility
Woolamai WebMeta Engine 1.0 Quick integration Flexible portal interface Knowledge taxonomy adapts to data views Data-mining functionality Web site statistics Usability Tracking site statistics Content streaming to wireless devices
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Chapter 5Web Management Tools and Web Portals