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Linear%20Programming%20Formulation

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Linear Programming Formulation I. PRODUCT MIX II. DIET III. FINANCE IV. MARKETING V. TRANSPORTATION VII. Data Envelopment Analysis – PowerPoint PPT presentation

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Title: Linear%20Programming%20Formulation


1
Linear Programming Formulation
  • I. PRODUCT MIX
  • II. DIET
  • III. FINANCE
  • IV. MARKETING
  • V. TRANSPORTATION
  • VII. Data Envelopment Analysis

2
PRODUCT MIX EXAMPLE
3
4 TYPES OF SHIRTS
  • X1 NUMBER BOXES OF SWEATSHIRTS WITH PRINTING ON
    FRONT
  • X2 NUMBER BOXES SWEATSHIRTS PRINTING ON BOTH
    SIDES
  • X3 NUMBER BOXES T SHIRTS FRONT
  • X4 NUMBER BOXES T SHIRTS BOTH

4
SHIRT PRODUCTION
  • ENOUGH CAPACITY FOR 1200 STANDARD SIZED BOXES
  • BUT STANDARD SIZE HOLDS DOZEN T SHIRTS, WHILE A
    BOX OF A DOZEN SWEAT SHIRTS IS 3 TIMES THE SIZE
    OF A STANDARD SIZE BOX
  • 3X13X2X3X4 lt 1200

5
PROCESSING TIME
TYPE HOUR PER BOX
X1 .1
X2 .25
X3 .08
X4 .21
6
ALL PRODUCTION WITHIN 72 HOURS
  • .1X1.25X2.08X3.21X4 lt72

7
BUDGET25000
TYPE COST PER BOX
X1 36
X2 48
X3 25
X4 35
8
36X148X225X335X4lt25000
9
CAPACITY500 FOR SWEATSHIRTS AND FOR TSHIRTS
  • X1X2 lt 500
  • X3X4 lt 500

10
PROFIT PER BOX
TYPE PROFIT
X1 90
X2 125
X3 45
X4 65
11
OBJECTIVE FUNCTION
  • MAX 90X1125X245X365X4

12
DIET PROBLEM
13
DECISION VARIABLES
  • X1NUMBER CUPS OATMEAL
  • X2NUMBER EGGS
  • X3NUMBER CUPS MILK
  • X4NUMBER SLICES WHEAT TOAST

14
MINIMIZE COST
FOOD COST
OATMEAL .10
EGG .10
MILK .16
TOAST .07
15
OBJECTIVE FUNCTION
  • MIN .10X1.10X2.16X3.07X4

16
AT LEAST 420 CALORIES
FOOD CALORIES
OATMEAL 100
EGG 75
MILK 100
TOAST 65
17
100X175X2100X365X4gt420
18
NO MORE THAN 30 CHOLESTEROL
FOOD CHOL
OATMEAL 0
EGG 270
MILK 12
TOAST 0
19
270X212X3lt30
20
FINANCE EXAMPLE
21
DECISION VARIABLES
  • X1 IN MUNI BONDS
  • X2 IN CERTIF OF DEPOSIT (CD)
  • X3 IN T BILLS
  • X4 IN STOCK

22
RETURN ON INVESTMENT
INVESTMENT ANNUAL RETURN
MUNI .085
CD .05
T .065
STOCK .13
23
OBJECTIVE FUNCTION
  • MAX .085X1.05X2.065X3.13X4

24
NO MORE THAN 20 OF TOTAL INVESTMENT IN MUNI
  • GIVEN TOTAL INVESTMENT 70,000
  • YOU CALCULATE (.20)(70000)14000
  • X1 lt 14000

25
CD CONSTRAINT
  • AMOUNT INVESTED IN CD SHOULD NOT EXCEED AMOUNT
    INVESTED IN OTHER 3 ALTERNATIVES
  • X2ltX1X3X4

26
AT LEAST 30 OF INVESTMENT IN T BILL AND CD
  • GIVEN 70,000 INVESTMENT
  • YOU CALCULATE (.30)(70000)21000
  • X2X3 gt 21000

27
RATIO CONSTRAINT
  • MORE SHOULD BE INVESTED IN
    CDs AND T BILLS THAN IN MUNI AND STOCKS BY A
    RATIO OF AT LEAST 1.2 TO 1
  • X2 X3 gt 1.2
    X1X4
  • NOTE EXCEL REQUIRES LINEAR CONSTRAINT
  • X2X3 gt 1.2x11.2x4


28
INVEST ENTIRE 70,000
  • X1X2X3X470000

29
MARKETING EXAMPLE
30
DECISION VARIABLES
  • X1 NUMBER OF TV COMMERCIALS
  • X2 NUMBER OF RADIO COMMERCIALS
  • X3 NUMBER OF NEWSPAPER AD

31
AUDIENCE
MEDIUM NUMBER OF PEOPLE (EXPOSURE)
TV 20000
RADIO 12000
PAPER 9000
32
OBJECTIVE FUNCTION
  • MAX 20000X112000X29000X3

33
BUDGET CONSTRAINT 100,000
MEDIUM COST
TV 15,000
RADIO 6,000
PAPER 4,000
34
15000X16000X24000X3 lt 100000
35
TV CONSTRAINT
  • TV STATION HAS TIME AVAILABLE FOR 4 COMMERCIALS
  • X1 lt 4

36
RADIO CONSTRAINT
  • RADIO STATION HAS TIME AVAILABLE FOR 10
    COMMERCIALS
  • X2 lt 10

37
AD AGENCY CONSTRAINT
  • AGENCY HAS STAFF AVAILABLE FOR PRODUCING NO MORE
    THAN A TOTAL OF 15 ADS
  • X1X2X3 lt 15

38
TRANSPORTATION EXAMPLE
  • LOGISTICS, SUPPLY CHAIN MANAGEMENT

39
DECISION VARIABLES
  • X1A NUMBER OF UNITS SHIPPED FROM WAREHOUSE 1 TO
    STORE A
  • X1B NUMBER OF UNITS SHIPPED FROM WAREHOUSE 1 TO
    STORE B
  • X1C TO STORE C
  • X2A FROM WAREHOUSE 2 TO STORE A
  • X3C FROM W 3 TO STORE C

40
COST TO SHIP FROM WAREHOUSE TO STORE
WARE-HOUSE TO STORE SUPPLY
A B C
1 16 18 11 300
2 14 12 13 200
3 13 15 17 200
DEMAND 150 250 200
41
OBJECTIVE FUNCTION
  • MIMINIZE COST
  • MIN 16X1A 14X2A 13X3A
  • 18X1B 11X1C17X3C

42
CONSTRAINTS
  • (1) SUPPLY
  • (2) DEMAND

43
2 CASES
  • TOTAL SUPPLYgt TOTAL DEMAND
  • SHIPMENTS lt SUPPLY
  • SHIPMENTS DEMAND
  • THIS EXAMPLE
  • TOTAL SUPPLY lt TOTAL DEMAND
  • SHIPMENTS SUPPLY
  • SHIPMENTS lt DEMAND

44
SUPPLY CONSTRAINTS
  • (1) WAREHOUSE 1 X1AX1BX1C lt 300
  • (2) W. 2 X2AX2BX2C lt 200
  • (3) W. 3 X3AX3BX3C lt 200

45
DEMAND CONSTRAINTS
  • (A)STORE A X1AX2AX3A 150
  • (B) STORE B X1BX2BX3B 250
  • (C) STORE C X1CX2CX3C 200

46
DEA Data Envelopment Analysis
  • Compares service units for efficiency
  • Inputs teacher/student ratio funds/student
  • Outputs test scores
  • LP will compare efficiency of 1 school with
    other school.

47
Inputs
Teacher/student ratio Funds/student
Carey school .08 340
Delancey school .06 460
48
Outputs
School Reading test score Math test score
C 81 79
D 81 73
49
Decision Variables
  • X1 opportunity cost of output 1 (reading score)
  • X2 o.c. of output 2 ( math score)
  • Y1 o.c. of input 1 (teacher/student ratio)
  • Y2 o.c. of input 2 (funds/student)

50
Objective Function
  • MAXIMIZE Value of Delancey outputs
  • We will measure Delancey efficiency
  • Data from previous slide output
  • MAX 81x1 73x2

51
Constraint 1
  • Scale Delancey inputs to one, so answer is an
    efficiency ratio
  • Data from previous slide input
  • .06y1 460y2 1

52
Constraint 2
  • Efficiency value of outputs/value of inputs
  • Max efficiency 100, so
  • value of outputs lt value of inputs
  • Carey constraint Carey outputs lt Carey inputs
    81x1 79x2 lt .08y1
    340y2
  • Delancey constraint Del outputs lt Del inputs
    81x1 73x2 lt .06y1 460y2

53
output
  • Case 1 Maximum objective function value 1, so
    Delancey is efficient
  • Case 2 Maximum objective function value lt 1, so
    Delancey is not efficient

54
EXCEL USE SOLVER FOR LP
  • MEMO asnt
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