There are three kinds of men

1
Learning

• There are three kinds of men
• One who learns by reading,
• The few who learn by observation,
• The rest of them have to pee on the electric
  fence themselves.
• Will Rogers

2
Take Ownership.

• Matt Perrier
• Director, Commercial Programs
• American Angus Association

3
own or OWN?

• own
• a to have or hold as property POSSESS
• b to have power over CONTROL ltwanted to own
  his own lifegt -Merriam-Webster online

4
Ownership of genetics

• EPD Update
• 40,000 - 50,000 distributed to AAA Affiliate bull
  buyers each year
• Lists all bulls in their ownership on AAA records

5
Ownership of production records

• Beef Record Service
• SPA-certified summaries
• Paper forms or Internet-based
• Non-breed specific
• 2/weaning submitted
• www.beefrecords.com

6
Ownership of carcass data

• 40 head minimum
• Steers and/or heifers
• Must be fed at FLP Yards
• 2/head entry fee
• Basic individual data collection included
• Detailed data at cost
• Harvest date 12/31/02
• www.cabfeedlots.com

7
Ownership of a marketing plan
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OWNERSHIP of a marketing plan

• Tagging and marketing program
• Source, genetic, and process information
• Tags and marketing documents included with
  enrollment
• Feeder cattle AND replacement females
• 1/calf enrolled
• www.angussource.com or
• 816-383-5100

9
the real reason for AngusSource?
I have good, Angus-sired cattle. I just wish
someone would pay a premium for em!

• Documentation for Country of Origin Labeling?
• Participation in source-verified programs?
• Differentiate Angus-influenced from just black?
• Increase value of transferred, registered Angus
  bulls?

10
What drives premiums today?

• Premiums will no longer be paid on live cattle
  for sale.
• They will be paid on the reliable information
  about the cattle.
• Greg Arendt,
• Valentine (NE) Livestock

11
Information source and genetics

• Contact information for farm/ranch of origin
• Sire or MGS registration numbers (must be in
  Affiliates ownership on AAA records)
• Special cases for AI sires, etc.
• Calves should be at least 50 Angus
• Birth season and location
• Cowherd breed make-up

12
Information - marketing

• Sale location, date, etc
• Average weight and range
• Management information
• Vaccination/treatment info
• Past groups feedyard harvest data
• General comments

13
Enrollment/tag ordering process

• Submit enrollment form (name, address, signature)
  to AAA
• Available on web or by calling AAA
• Order tags/enroll calves
• List quantity, sex, range of calving dates,
  sires, cowherd breed, origin
• Tag calves

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Tag description
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17
KISS method

• Keep
• It
• Simple,
• Stupid!

18
Ownership of

• Genetics
• Production records
• Carcass data
• Marketed product(s)

19
AAA - Sittin pretty, right?

• Quadruple the registrations of the next closest
  breed.
• 38 of total beef registrations
• 60 of U.S. cowherd Angus or Angus-based

20
Status Quo

• Even on the right track
• If you stand still, you WILL get run over.
• Will Rogers

21
But weve never had to do that

• When youre finished changing, youre finished.
• Benjamin Franklin

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Matt Perrier mperrier_at_angus.org 816-383-5118