Steve Saunders, Founder

1
Sentosa Technology Consultants

• Steve Saunders, Founder Principal
• www.sentosatech.com

2
Agenda

• Who is Sentosa Technology Consultants?
• Market Goals
• Key Partners
• History of KDDI/ KDDI RD
• KDDI Software
• Key Technology descriptions

3
Company Background
Sentosa was formed in 2007 and is a team of
outstanding engineers who love investigating and
developing technology Our passion is delivering
flawless results on schedule. Steven Saunders -
Founder Principal Randy Clinton - Project
Manager Glen Brackman - Marketing Manager, Vista
Finder Adam Goldberg - Eastern GM Brian
Hofstetter - Western GM Expertise Video
Broadband Strategy, Standards, and Business
Development Relationship With KDDI Labs
Exclusive US distributor and reseller of KDDI
Labs software products
4
Sentosas Goals

• General
• Find innovative technologies, drive them to
  market readiness, and apply them to industries
  where they add value
• Act on behalf of technology providers to provide
  them a strong presence in the US market
• Working with KDDI Labs
• Provide market exposure establish ongoing
  portfolio of KDDI Labs innovative technologies,
  focused on the US entertainment, media and
  security industries
• Sentosa is the market enabler for these
  innovative technologies, providing sales
  marketing and support

5
Collaboration with CU CableLabs

• Sentosa maintains an important relationship with
  the University of Colorado, Dept. of Computer
  Science
• peer to peer technologies, bittorent
• We support academic research as critical to new
  technology development for Premium and UGC spaces
• Over 5 years supporting CableLabs technology
  implementations for MSO
• Sentosa understands content delivery and
  management from the service provider POV

6
Collaboration with MovieLabs MPAA

• Sentosa maintains strong relationships with MPAA
  MovieLabs that bring value to our clients
• Helps understand the dynamics and industry forces
  in Broadcast, Hollywood Studio and UGC spaces
• Ideas on developing business models for Sentosa
  and customers
• Sentosa helps establish the important industry
  relationships

7
KDDI RD Laboratories (Subsidiary of KDDI since
1998)

• KDDI (formerly KDD) was established in 1953
  including research department
• Now total employees 16,000 with 270 working in
  RD Labs
• Now Japans 2nd largest telecom provider
• Work in 5 fields
• Mobile Wireless
• Multimedia Applications
• Photonic Networks
• Security Computer Architectures
• IP Networks
• Holds essential patents in MPEG-2 video and
  MPEG-4 visual
• Technology developed that has practical
  application in more than 1 space

8
What Does KDDI Bring to the Table

• Engineers who know video (270 engineers in RD
  activities)
• Further development and support of existing
  technologies
• Ongoing development of innovative video
  technologies
• Established company since 1953

9
KDDI Portfolio

• Anti-piracy
• Automatic content discrimination
• Automatic content filtering recognition
• Automated quality verification
• MPEG2 - H.264 trans-coder
• H.264 encoder
• 4K H.264 encoder
• H.264 watermarking
• Interactive TV applications
• Free viewpoint with selectable POV
• Vista Finder content transmission management

10
KDDI Application Descriptions

• Anti-piracy comes as several tools with variable
  application
• Automatically distinguish between professional
  amateur content by looking at both production
  technical elements (editing, steadiness, screen
  area, color depth, frame rate, etc.)
• Automatic content filtering recognition
  utilizes a sophisticated learning engine capable
  of both selecting and rejecting elements as
  desirable or un-desirable.
• Automated quality verification
• Ensures encoding meets a specific selectable
  standard of quality using a numeric grading scale
  to gauge video content
• MPEG2 - H.264 trans-coder
• Broadcast quality transcoding to convert
  libraries to latest high quality format for
  transmission

11
KDDI Application Descriptions

• H.264 encoder
• Prepares raw video for transmission or archiving
  in high quality format, encoder compatible with
  Automatic quality verification engine to insure
  to new content meets standards
• 4K H.264 encoder
• Highest quality encodes for digital cinema and
  other critical encoding applications
• H.264 watermarking
• Protects and identifies aiding in source tracking
  content
• Free viewpoint with selectable POV
• Uses multiple camera angles to create user
  selectable viewing angle anywhere in the image
  area, joystick controllable, exciting sports
  application potential
• Vista Finder content transmission management
• Takes video content directly into PC and
  transmits lossless image over cellular phone or
  satellite with very low bandwidth requirement -
  includes send and receive packages

12
Thank You!Please contact us for more
information on specific applications or services

• Contact
• steve_at_sentosatech.com - adam_at_sentosatech.com -
  brian_at_sentosatech.com
• 1-303-809-8043 1-703-539-5081
  1-408-887-8014

13
Back-up
14
Brief History

• Steve Saunders, Founder
• 1987-2000 Software developer, architect and
  project manager
• CAD, imaging, video capture, communications
• 2000-2005 Cable technologist, strategist,
  architect
• CableLabs (Home networking, next gen STB
  network, OCAP, home video dist)
• 2005-2006 Director of Firmware Development
• Digeo (team and schedule management, risk
  assessment, etc).
• 2006-2007 Independent contractor - architect
  SW developer
• DCAS for TWC, networking modeling capacity
  prediction for Cox
• 2008 Founded Sentosa Technology Consultants
• business development, Industry research,
  technical due diligence, cable strategy,
  standards representation, cable architecture,
  software development

15
Contact

• Contact Information
• 2672 Beech Circle
• Longmont, Colorado 80503
• United States
• Phone [phone]Fax [phone]e-mail
  steve_at_sentosatech.comWeb www.sentosatech.com

16
Things Steve has Done

• Developed and lead development of numerous
  commercial software application including
  advanced set-top firmware, cable network capacity
  planning, cable network security, digital aerial
  imaging, and CAD
• Program manager and primary developer of cable
  network capacity planning software application,
  working in cooperation with participants from a
  number of cable companies
• Lead and contributed to the development of UPnP
  software testing tools for use in CableLabs
  certification
• Contributed to development of CableLabs OCAP
  testing frameworks
• Program manager and lead architect for CableLabs
  multi-company effort to create CableHome home
  networking architecture and follow on CableHome
  specification suite
• Primary driver of numerous efforts leading to ITU
  and SCTE approval of requirements, architecture,
  and interface standards, primarily related to
  home networking and advanced set top boxes
• Developed architecture for the delivery of cable
  video services over home networks. This
  architecture was incorporated in the cable
  industrys Next Generation Network Architecture
  (NGNA)
• Steering committee member and primary driver for
  two high exposure ITU-T home networking workshops
  (chaired sessions and spoke at both)
• Associate Rapporteur for the home networking
  question within ITU-T Study Group 9
• Extensive participation within the next
  generation set top box question within ITU-T
  Study Group 9
• Recruited into and participated in CableLabs
  Lead Architect group
• Taught C and Object Oriented Design class at
  the college level
• Several publications and numerous public speaking
  appearances.

17
Company Focus

• Sentosa was formed with the goal of creating a
  small consulting team of outstanding engineers
  who love investigating and developing technology,
  have natural team chemistry, and are driven to do
  the right thing for the customer. Our singular
  passion is delivering flawless results on
  schedule.
• Services Offered
• Cable Focused Business Development
• Retail channel development
• Cable Focused Strategic Advising
• Cable and Home Networking Focused Standards
  Representation
• Cable, Video, and Home Networking Focused
  Software Architecture and
• Development

18
Customers

• KDDI Labs (active)
• KDDI is Japans second largest cellular provider
• OCAP Technology and Vendor due diligence
  (complete)
• Advanced STB due diligence
• Advanced video processing software marketing and
  reselling in US
• Panasonic (active)
• Visiting Engineer representation at CableLabs
• TiVo
• OCAP and lttru2waygt due diligence
• Morega (active)
• PVR to mobile video, video place shifting, mobile
  video ad insertion
• Cable technology briefs
• Cable strategic advising and business development
• Potential for future development work
• Ontology Works Incorporated (active)

19
Sentosa Associates

• Full Time
• Sub-contractor providing visiting engineering
  services to CableLabs
• Part Time on Project by Project Basis
• Cable/Video hardware, firmware, and software
  engineers
• (ex Digeo associates STB Video
  encode/decode/display, DOCSIS, CableCard, 1394,
  etc)
• OCAP experts
• Digital Video, VOD, Metadata, production workflow
  expert
• Standards Experts