Noam Lemelshtrich Latar, PhD

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A States Battle of Narratives In the cyber space

• Noam Lemelshtrich Latar, PhD
• Mr. Grisha Asmolov
• Mr. Alex Gekker

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Is Social Media a Fad? Years to reach 50 million
users Social Media Revolution, YouTube Radio
38 years TV 13 years Internet 4 years IPod
3 years IPod downloads 1 billion in less then 9
months Facebook 100 million less then 9
months YouTube- 2nd largest Search Engine
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50 million users ????
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Trust in Content 78 of consumers trust peer
recommendations 14 trust ads

• Existing Media ? New Media
• 78 of 18 to 34 watch TV on web
• 25 of Americans watched video on cellular
  last month
• 35 of Amazon book sales The Kindle
• 24 of 25 largest newspapers record decline
• 1½ million pieces of content are shared on
  Facebook DAILY

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Social Media is a fundamental shift in the way we
communicate and form opinions


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Question 1 Should a govt be involved in Cyber
Advocacy? YES
Question 2 Can a government conduct an effective
Cyber Advocacy campaign on its own? NO!!!
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• Why?
• Govt Advocacy is considered PROPAGANDA lacks
  legitimacy
• Cyber Advocacy requires a huge amount of Content
  traffic and interactive players? Wisdom of the
  Crowds
• On-line crowds trust on-line friends who share
  information

Govts are limited in their ability to create
on-line friendships
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Effective Govt Cyber AdvocacyRequires
Mediation
Social networks
GOVT
Academic Ins NGOs
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New Media Operations Center