CSR

1
CSR

• Kieran Nellist
• Alexey Trush
• Karthik Kuppuswamy
• Kalin Pipatanantakurn
• Panji Sukma
• Majid Zabihi

2
Agenda

• Intro
• Definition
• Key Points and Benefits
• Best Practices
• Implementing CSR into Wave Riders
• Conclusion

3
Introduction

• Green Vision
• Need for CSR?
• Sustainable environment

4
Definition

• "A concept whereby companies integrate social and
  environmental concerns in their business
  operations and in their interaction with their
  stakeholders on a voluntary basis."

European commission web site (2011)
5
Our Definition

• An organisation aligning its objects with
  societal and environmental concerns by
  incorporating them in its structure and
  operations.

6
Key points

• Assessment of the companies impact on the society
  in terms of
• Customers
• Suppliers
• Environment
• Communities
• Employees
• Overall Business
• CSR policy
• Long term strategy

7
Benefits

• Improved relationships with the customers
• Money saving approach in terms of energy
• Business reputation
• Employee satisfaction
• Competitive advantage
• Funding opportunities
• Public appreciation

Simply CSR Web Site (2011)
8
Best Practices

• Responsibility towards society and the
  environment has always been a strong force at the
  TVS Group. This is manifested in the form of
  diverse community partnerships. From schools and
  hospitals to initiatives for drinking water and
  electrification, companies contribute actively to
  the development of the society in which their
  people live and work.
• Mission Statement To facilitate the process
  of sustainable development in villages by
  deploying skills and resources in key areas such
  as economic development, healthcare, education,
  creation and maintenance of infrastructure and
  conservation of environment, with the active
  involvement of local communities and the
  government.

9
Best Practises

• Corporate commitment and responsibilityBMW Group
  believes that responsibility for the protection
  of the environment lies with all employees of the
  company. Managers are asked to implement the
  environmental guidelines and motivate employees
  by leading by example in the belief that
  employees will assume the same spirit and
  responsibility in their roles.
• Responsibility for the environmentBMW Group has
  made a commitment to reconcile the interests of
  people and nature, technology and progress with
  the right of future generations to inherit a
  healthy environment. This obligation reflects the
  company's competence as a manufacturer of premium
  vehicles and as a global employer of a highly
  skilled workforce.

10
CSR vision of Wave Riders

• We want to provide our customers with innovative
  products that are always on the pioneering edge
  of green technologies in the marine industry

11
Ten CSR Forces
FMI journal (2006)
12
Strategic objectives

1. Research market potential for a new product
2. Invest in new equipment
3. Invest in new technology.
4. Reorganise production line
5. Reorganize the Leisure sales team
6. Increase marketing spend to 180k
7. Reorganize Finance and HR departments
8. Introduction of the Finance package

13
CSR according to BSC
Balance Scorecard Perspective 10 Market Forces (Objective) Wave Riders Measure Target The level of performance or rate of improvement required Strategic objectives
Financial Green consumers Investment on Green technology Annual budget for developing green products (recyclable, etc.) 2,3
Financial Energy crunch Investment on renewable energy (RE) 30 renewable energy 2,3
Financial Financial Changes in retained earnings at end of period Higher proportion of green product revenue ROI of RE 1,4,6
14
CSR according to BSC
Balance Scorecard Perspective 10 Market Forces (Objective) Wave Riders Measure Target The level of performance or rate of improvement required Strategic objectives
Internal Pollution and health Standard injury, lost day and absentee rates and number of work-related incidents, Customers safety 0 incidents, no long-term illnesses 2,3,4
Internal Climate change Total greenhouse gas emissions Annual reductions 2,3
Internal Government and regulators Number of incidents and fines for not complying with all laws and regulations 0 incidents and fines 2,3,4
15
CSR according to BSC
Balance Scorecard Perspective 10 Market Forces (Objective) Wave Riders Measure Target The level of performance or rate of improvement required Strategic objectives
Learning and Growth Civil society/NGOs Number of complaints NO complaints 1,5,6,7
Learning and Growth Activist shareholders Business units currently operating or planning operations in or around protected or sensitive areas Number of employees trained in environmental management practices 5,7
Customers Erosion of trust/transparency Number of Transparent reports on company performance and activities Number of positive corporate publication reviews 1,6,7,8
Customers Globalization backlash Supplier performance related to environmental commitments Optimising the use of recyclable and environmental friendly materials 2,3
16
Conclusion

• By using the balance score card approach we can
  see that strategies laid out by Wave Riders can
  be achieved in a manner that satisfies the
  requirements of societal and environmental
  concerns.

17
References

• Simply CSR Web Site, http//www.simplycsr.co.uk/th
  e-benefits-of-csr.html
• European Commission http//ec.europa.eu/enterprise
  /policies/sustainable-business/corporate-social-re
  sponsibility/index_en.htm
• FMI Journal. (2006). Interview with the Auditor
  General of Canada. Vol. 17-3, pp. 39-41
• TVS web site,http//www.tvsgroup.com/pages/cust_se
  rvice.htm
• BMW web site, http//www.bmw.co.uk/bmwuk/about/cor
  p/economic_impact/0,,1364_159981200__,00.html