CS 8803 - CREATIVITY AND DESIGN COGNITION CREATIVITY ANALYSIS

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CS 8803 - CREATIVITY AND DESIGN
COGNITIONCREATIVITY ANALYSIS

• By
• SURABHI SATAM
• ANUJA CHOCKALINGAM
• LUXMI SAHA
•                    
•              SPRING 2010

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CREATIVITY ANALYSIS - CONTENTS

• Project Idea
• Procedure Used - Survey
• Analysis of the Responses / Feedback
• Drawbacks of the Procedure used
• Conclusions
• SPRING 2010

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CREATIVITY ANALYSIS - PROJECT IDEA 

• Creativity levels differ from individual to
  individual
• Often guided by the person's background /
  profession
• Project classifies individuals based on the
  survey conducted and draws the appropriate
  conclusions
•                                               
                       SPRING 2010

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CREATIVITY ANALYSIS - SURVEY

• Methodology used - Survey
• Survey based on interpreting IMAGES
• Images provided and the common responses
•                                           
   Responses
•                                          
•                                           -
  Intricate Cobweb
•                                           -
  Conical Structures
•                                           - Deep
  Well
•                             SPRING 2010

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CREATIVITY ANALYSIS - SURVEY

•                                             
  Responses
•                                             
•                                            - 2D
  painting
•                                            - 3D
  mesh of ropes
•                                            - DNA
•                                            -
  Subatomic Particles
•                                            -
  Paper Cut Art
• SPRING 2010

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CREATIVITY ANALYSIS - SURVEY

•                                       
    Responses
•                                        -
  Beautiful flower buds and leaves
•                                          against
  a blue background 
•                                        -
  Intersecting Shapes                              
                                                
•                                 SPRING 2010

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CREATIVITY ANALYSIS - SURVEY

•                                               
    Responses
•                                                -
  Internal Ear Structure
•                                                -
  Section View of Entangled 
•                                               
    Conical Structures
•                                                -
  Rain drops in a pink liquid
•                                                -
  Calm and Smooth     
• SPRING 2010

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ANALYSIS OF THE RESPONSES

• Students from the CS background, who do not have
  a lot of exposure to art/design often tend to
  think in the most obvious ways
• Students from the Math background tend to relate
  their answers to shapes, numbers, etc
• Students from the Art / Design / Architecture
  background think intuitively and hold better
  imagination and high creativity levels.
•                                               
       SPRING 2010

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CREATIVITY ANALYSIS - DRAWBACKS

• May not be a foolproof procedure
• Analysis is limited to the questions and answers
  provided in the survey
• Sample space may be inadequate
• SPRING 2010

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CREATIVITY ANALYSIS - CONCLUSION

• Creativity is most certainly shaped by the
  academic profession / background of an individual
• Since a person spends almost 12 hours of the day
  over his work life (profession), his thought
  process is directed towards his work life
• This typically constraints the thoughts,
  imagination and creativity in turn 
•                 SPRING 2010

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• THANK YOU !
• SPRING 2010