NEC Converged Solutions for the hospitality industry

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NECConverged Solutions for the hospitality
industry
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Presentation

• Producer and Implementation partner
• About NEC TALIA system function and facilities
• Installation, implementation and technical
  support
• Administration and reporting
• Usage statistics and Technical condition
• Recapitulation of advantages for guests and
  hoteliers
• Revenues and financial balance

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NEC today

• 53 Billion in Annual Sales
• Ranked 55th in Fortune Global 500
• Largest PC Manufacturer in Japan
• Worlds 3rd largest Patent producer (Over 15,000
  Patents)
• Worlds 2nd Largest Producer of Semiconductors
• Uniquely Ranked in top 5 for Semiconductors,
  Computers Communications

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ELKO TRADING spol. s r.o. GCS
Global Communication Solution (GCS) division is
first implementation partner for hotel systems
from NEC company in the middle Europe

• Leader of IT market in Czech republic
• On CZ market since 1990
• First IT specialist after 1989 in Czech republic
• One of 10 greatest distributors in CZ
• Over 60 professional specialists on 6 branch
  offices in CZ a SR
• Experience of operation on international markets
  (Germany, Poland, Belarus, Lithuania, Hungary and
  many other)
• Implementation partner of many Czech and
  international companies

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Introduction to NECs hospitality solutions

• Travel and Leisure Interactive Applications
  (TALIA)
• True Video and Audio on demand
• Integration with PMS
• HSIA fixed and WiFi
• Integration with PBX
• Broadband Display Solution
• Local content management for information displays
  and info channel on guest TV

NEC offers the only large scale deployed triple
play solution available in Europe
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TALIA - Overview

• Multilingual digital VOD movies offering all
  the very latest blockbusters and independent
  content
• Time-shift TV and PVR
• Digital TV (DVB-t/c/s) subject to availability
• HSIA High Speed Internet access (laptop or TV,
  fixed or wireless)
• Games both 2 and 3 dimensional
• Room services and In-room marketing tool
• Integration with 95 of existing PMS including
  Fidelio V6 and 7
• Installed over either Cat 5e or existing
  Telephony cabling
• All in a fully customisable offering

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Video and Audio on demand

• Offering the features of a CD or DVD
• Fast forward
• Rewind
• Pause
• Resume allows guests to resume their paused
  content any time during the playback period
• Next track
• Digital Quality sound and picture with Dolby
  digital an option.
• Most importantly what the customer wants and when
  they want it

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HSIA on the TV or the guests own laptop

• Provide access to the www for business and
  leisure guests
• Provide secure unrestricted Internet access on
  the in-room TV and guests laptops
• Provide free access to web sites of your choice
• Hotel web sites for information and reservations
• Tourist board, weather, news or local information
  sites
• Develop a new revenue stream by allowing free
  guest access to fee paying partner websites
• Tourist attractions, restaurants transport,
  email, news

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Room Services

• Wake-up service
• Bill consulting
• Internal TV channel to promote high margin
  additional hotel services casino, bar, luxury
  shops,
• Preview trailers presentation available through
  VOD
• Advertising spot and information messages
  specific to the hotel or partners (restaurants,
  museums, .)

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Guest services
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Menus in the guests own Language..
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Before the install - factory rack integration
Customers Advantages

• Digital Entertainment elements fully integrated
• Factory test
• Quick installation on customers site
• Easy deployment
• Room saving
• Reliability

Hardware Integration

• Mechanical components assembly (drawers, power
  cord, network cable...)
• Identifier on every rack integrated cable
• Internal Racked systems (Server, Storage, back
  up, UPS..)

Software Integration

• duplication software image, hardware components
  integration

Specific Logistics and Services

• Optional delivery on final customers site
• Installation configuration on servers site
  NEC UltraCare

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Help desk and Network Operations Centre

• Multi language Help desk (French / Portuguese /
  Spanish / English)
• Dealing with all aspects of operation of TALIA
  with hotel staff or guests
• 24x7 Second Line Support Staff and Networks
  Operations (NOC)
• Hardware support
• Extended warranty for period of contract
• On Site support
• Response times detailed in bespoke SLA
• Spares available in all countries within 8 hours
• Software and Content updates
• All managed remotely from NOC
• TALIA Real time Web based management system
  allows both the NOC and the hotels own IT
  department
• Complete visibility of all aspects of their
  system both locally and across an estate
• Colour status ensures fast reaction times

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TALIA - complete control at your fingertips

• Proactively monitored by NECs Operations Centre
• Whether the whole estate..

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Or individual room or service
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With a healthy site comes a healthy revenue
Increasing revenue..
Up to a 40 increase over analogue systems!

• 12-15 of hotel guests will watch a pay per view
  film every night, but this figure is rising as
  technology allows more choice
• Caterer Online 04

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Management of use and customer interaction
By day of week
By time of day

• Creating customer usage profiles allows more
  targeted marketing opportunities

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- 251 hotels in the UK
Customer Requirements

• Pay as you use Telephones in every bedroom
• Use of existing installed TVs
• HSIA available for guests
• All sites to be completely CAT 5 cabled
• Incremental revenue to offset capital investment
• Completion by end 2004

 
NEC Solution

• NEC TALIA offering telephone, HSIA and Video on
  demand
• CAT phone (Creditcard Activated Telephne)
  pre-pay telephone
• IP based billing for VOD and telephony

• To date
• 51 lodges are live with
  telephony and VOD
• 13500 rooms cat 5 cabled and STB installed
• Revenues in line with projections
• Spain and Ireland now included in the project
• Travelodge adding 1 lodge every 9 days

Why NEC?

• NEC offered a premium product at affordable
  pricing
• Comfort offered by Multinational Corp was key in
  this 20M project

www.nec-online.com
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• 68 hotels being cabled
• 4,000 rooms to be completed by Feb 05
• TALIA PMS currently being evaluated
• NEC chosen ahead of Mitel, Nortel and Avaya
• Planned expansion across estate 05 up
  to a total 26,000 rooms

• Pay as you use Telephones in 4,000 bedrooms
• All sites to be CAT 5 cabled
• Start date Oct 04

 
NEC Solution

• NEC IPS 2000 PBX
• Simple telephone with pre pay facility
• TALIA PMS (05 installation) TV based check-in
  for guests wishing to use the Telephone

Why NEC?

• Premium product from leading manufacturer at
  competitive pricing
• NEC was able to demonstrate history of pre pay
  billing market

www.nec-online.com
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Why NEC?

• Interactive video system offering a full
  compliment of movies available On Demand
• Integration into their PMS system
• A tool for marketing their complimentary services
  
• Fast but secure HSIA

• Smaller companies offering similar solutions had
  failed to maintain the hotels confidence
• NEC has a strong presence at a local level and 24
  hour support was essential

 

• System currently installed on hotels installed
  infrastructure
• Integrated into both 25 CRT TVs and Sharp 23
  LCD TVs
• Usage 35 higher than analogue system stats

NEC Solution

• NEC TALIA
• TALIA Console the PMS integration and
  management tool
• Latest release movies from the Worlds leading
  studios

Amongst its regular clientele it boasts 2 former
US presidents - The Lodge has become of Scotlands
most popular luxury retreats
www.nec-online.com
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Highlands Hotel
Customer Requirements

• Interactive video system offering a full
  compliment of movies available On Demand
• Integration into their PMS system
• A tool for marketing local services and
  attractions

Why NEC?

• TALIA offered cost effective solution with a
  proven pedigree
• Digital On Demand services increase revenue by up
  to 40

• Small 4 crown hotel located
  8 miles from THE National Exhibition Center
• catering for individual business travellers or
  parties
• HSIA and pay per view are an important
  attraction for the business traveller Highlands
  Hotel GM

NEC Solution

• TALIA system with integration into hotels PMS
  system

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Public exchange integration into TALIA
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Las Vegas Market Share
Over 52 market share
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TALIA road map

• Support for multiple payment mechanisms
• Support paying all services via Internet
• Low bit rate delivery of video
• MPEG4 compression h264
• PVR / time-shift TV options available
• Integration with VoIP NEC servers
• Calling Line Identity (CLI) over TV
• ON screen messages waiting for text or voice
  answer
• Integration of fax services
• Capture of video sequences

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Offer Strong Points

• Stable product with large installed base
• One-stop shopping
• High quality contents
• Use of existing IT infrastructure
• Simplicity of a per room and per month charge
• Immediate availability

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Conclusion

• Industrialized and scalable
• Turn key solution,
• lead by a major manufacturer.