Marketing Essentials

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Marketing Essentials
n Chapter 37 Identifying Career Opportunities
Section 37.3 Develop a Career Path
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SECTION 37.3
Develop a Career Path
What You'll Learn

• How to match your own needs, wants, and potential
  qualifications with a realistic and satisfying
  career
• How to develop a plan to reach your career goals

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SECTION 37.3
Develop a Career Path
Why It's Important
Once you have set a career goal, you must figure
out the steps you must take to reach your goal.
In this section, you will learn how to create a
detailed plan of action that will show the steps
that can lead to one of your career choices.
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SECTION 37.3
Develop a Career Path
Key Terms

• planning goals
• specific goal
• realistic goal

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SECTION 37.3
Develop a Career Path
Evaluating Your Choices
In the next step of the career planning process,
you will match what you learned in your
self-assessment with the career information you
gathered. The best match should be the most
logical career choice.
Slide 1 of 4
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SECTION 37.3
Develop a Career Path
Evaluating Your Choices
Gather your self-assessment notes and your
research about the careers. Create a career
profile to compare each career to your
self-assessment and ask yourself the following
seven questions 1. Does this career match my
personal values? Do the work values important in
this career match my personal values?
Slide 2 of 4
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SECTION 37.3
Develop a Career Path
Evaluating Your Choices
2. Does this career fit my lifestyle goals?
Will it provide adequate income? Is the job
outlook good for this career? 3. Am I willing to
continue my education and training as required
for this career? Can I afford to do so? 4. Will
I find the work environment and work
relationships in this career satisfactory?
Slide 3 of 4
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SECTION 37.3
Develop a Career Path
Evaluating Your Choices

• 5. Will the duties and responsibilities of this
  career interest me? Will I be able to perform
  them well?
• 6. Will I have the skills required for this
  career? Do I have the aptitudes to learn the
  skills needed to advance in this career?
• 7. How will my personality fit this career.

Slide 4 of 4
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SECTION 37.3
Develop a Career Path
Making Your Decision
You are now ready to choose which career you
would like to pursue. Making your first career
decision now, even though you may change your
mind later, will be a positive influence on your
life. It will give you a sense of direction.
Dont be afraid of making the wrong career
decisionit is possible to learn from all of your
experiences.
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SECTION 37.3
Develop a Career Path
Developing a Plan of Action
Begin planning how you will achieve your career
goal. A plan doesn't guarantee success, but it
will outline the steps that you will need to
follow to reach your ultimate goal.
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SECTION 37.3
Develop a Career Path
Formulating Planning Goals
The small steps you take to get from where you
are now to where you want to be are planning
goals. They will help you move steadily toward
your ultimate career goal.
Slide 1 of 2
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SECTION 37.3
Develop a Career Path
Formulating Planning Goals
When formulating your planning goals, work
backward, starting with your most distant
objective (long-term goals) and moving backward
to medium- and short-term goals. At any point
along the way you can adjust your path and your
ultimate goal.
Slide 2 of 2
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SECTION 37.3
Develop a Career Path
Choosing the Best Education for You
Whatever your career choice, your plan of action
to reach your goal will include some education
and training. Choosing education is much like
choosing a career. Follow the complete
decision-making process to select the best
program and the best school for you.
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SECTION 37.3
Develop a Career Path
Outlining Your Plan
After you have answered these questions, begin
writing your personal plan of action. Write down
all of your goals, the date that you plan to
begin working toward each one, and the date you
expect to reach each goal. This will help keep
you on track toward your ultimate career goal.
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ASSESSMENT
37.3
Reviewing Key Terms and Concepts
1. How does a career profile help in evaluating
careers? 2. After evaluating career choices, what
is the next step to take in choosing a
career? 3. What steps should be involved in
developing a plan of action?
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ASSESSMENT
37.3
Thinking Critically
Why is it important that your plan of action be
written down?
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37.3
Graphic Organizer
Personal Career Profile
A Match?
Career
Your Profile
Your Values
Career Values
Your Interests
Career Duties and Responsibilities
Your Personality
Type of Personality Needed
Data - People - Things Preferences
Data - People - Things Relationships
Skills and Aptitudes
Skills and Aptitudes Needed
Education and Training Acceptable
Education and Training Required
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Marketing Essentials
End of Section 37.3