Management 8e. - Robbins and Coulter

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5-1
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????

• 1. ???????
• 2. ????????????????
• 3. ????????????????
• 4. ??????????????????
• 5. ???????????

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5-2
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??(Decision Making)

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• ?????????(Problem Solving)?
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?????(Process)
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5-5
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???????(Problem)?????

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??????????(criteria)

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5-7
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??????????(Weight)
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5-8
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??????(Criteria)???(weight)

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• ??(???????)?????????

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???????(Alternatives)

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• ?????????????(??????)
• ?Amanda????????????,???????????

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5-11
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5-12
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??????????

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Quiz

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• a. ??
• b. ??
• c. ??
• d. ??

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??(Rational)????

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5-16
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????????

• ????(Bounded Rationality)
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5-17
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?????(Intuitive decision making)

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• ???????(Structured Problems)
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• ?????(Programmed Decision)
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• ??(Policy)
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• ??(Procedure)
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• ??(Rules)
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?????(?)

• ???????(Unstructured Problems)
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• ??????(Nonprogrammed Decisions)
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5-20
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??????????????
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???????

• ????(Certain)
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• ????(Risk)
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???????(?)

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????
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Quiz

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• d. ????
• e. ????

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Quiz

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• d. ????

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???????

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5-28
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???????(?)

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• ???(Analytic)
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• ???(Conceptual)
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• ???(Behavioral)
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5-29
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???????(Bias)
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????

• ????(Heuristics)
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• ??????(Overconfidence Bias)
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• ??????(Immediate Gratification
  Bias)
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• ????(Anchoring Effect)
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• ???????(Selective Perception)
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????(?)

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• ????(Framing Bias)
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• ?????(Availability Bias)
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• ?????(Representation Bias)
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5-32
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????(?)

• ????(Randomness Bias)
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• ??????(Sunk Costs Errors)
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• ????(Self-Serving Bias)
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• ??????(Hindsight Bias)
• ??????????(?????),??????????????????????

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5-33
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Right or wrong?

• ???????????????????????,???????????
• ????????????,???????????,?????????
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• ???????????????,????????????????

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???????
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?????????

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• 2.????????
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• 4.??????????????????
• 5.??????????????
• 6.????????????????

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5-36
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????(Escalation of commitment?????? )

• ???????????,????????
• ???????

To dream the impossible dream, To fight the
unbeatable foe, To bear with unbearable sorrow,
To run where the brave dare not go.
?????, ?????, ?????, ?????
???
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The impossible dream

• ?????,
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  ??????????? - ??????????
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  ?????????????????????,???????,????????,???????
  ???????????????,??????????,????????????

• To dream the impossible dreamTo fight the
  unbeatable foeTo bear with unbearable sorrowTo
  run where the brave dare not goTo right the
  unrightable wrongTo be better far than you
  areTo try when your arms are too weary
• To reach the unreachable star
• This is my quest, to follow that starNo matter
  how hopelessNo matter how far
• To fight for the right without question or
  pauseTo be willing to march into hell for a
  heavenly cause
• And I know if I'll only be true to this glorious
  questThat my heart will be peaceful and calm
  when I'm laid to my restAnd the world would be
  better for thisThat one man scorned and covered
  with scarsStill strove with his last ounce of
  courageTo reach the unreachable star

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??????(High Reliable Organization, HROs)???

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5-42
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