Mindspeak Presentation by:

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The Next Frontier The Future of Rural
Connectivity
Mindspeak Presentation by Bob Collymore, CEO -
Safaricom Limited
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We aspire to leverage the strengths of our
people, our innovation, our reach and our
technology, to drive positive social and economic
change for rural Kenyan communities.
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What We Bring To The Table

• A trusted and strong Kenyan brand
• Strong Management Financial Performance
• World class customer care service
• Vibrant and dynamic work ethic
• Widest population and geographic network
  coverage
• Widest retail distribution footprint
• Significant investment in best of breed data
  technologies ( GPRS/EDGE, HSPA, WiMAX, LTE)
• Most trusted and dynamic mobile money platform
  M-PESA
• Access to global connectivity through our network
  of terrestrial and international marine optical
  fiber systems

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The Present Situation at a Glance Rural
Education
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Free Primary Education ?
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However.....
Limitation of resources for class rooms
learning materials ? High drop out rate at each
cut off stage ? Low ICT uptake and literacy
levels ?
These factors put youth from rural Kenya at a
significant disadvantage in a globalised world
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The Present Situation at a Glance Rural Health
Care
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The success of free or Government subsidized
treatment programs for HIV/ AIDS ?
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However...
Mortality rate from curable diseases like Malaria
and TB is still high ?
Low penetration of basic health insurance
services ?
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Limited access to life saving medical
information for management of diseases like
diabetes, TB and HIV/AIDS ?
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Access to basic healthcare at the village level
is still constrained ?
These factors put rural communities at a
disadvantage and compromise their ability to
contribute positively to the economy
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What are some of the challenges we face as we
seek to connect rural Kenyans ?
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Rural Infrastructure ?
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Rural Infrastructure ?
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Penetration of low cost data devices ?
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What have we done so far on E- Education
M-Health?
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E-Education
Digital Villages
Partnered with Elimu to avail KCPE and KCSE
course material over the internet
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M-Health

• Child and Family Wellness Shops
• Safaricom partnership with LifeSense Group, The
  Healthstore Foundation and CFW Shops .

• Mobile Direct Observation Treatment (MDOT) of TB
  patients
• Safaricom partnership with Mbagathi District
  Hospital, Danya International, Nokia among others

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Our Vision For The Future
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E-Education

• Leverage on our partnerships, innovation and
  technology

• to ensure that every rural Kenyan community has
  easy and affordable access to life- changing
  educational information in the next 5 years

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M-Health

• To leverage our strong partnerships and
  technology to improve access for rural Kenyans,
  to affordable and efficient healthcare services
  through increased reach, simplified workflows,
  and improved record keeping

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SMS for Life
Enabling access to medicine in the most destitute
regions through centralised sharing, collection,
and analysis of data
The Partners Roll Back Malaria Partnership
http//healthsolutions.vodafone.com/
Source Vodacom Group
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SMS for Life
Solution overview Supporting access to medicine
in Kenya
Source Vodacom Group
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CELL-LIFE Initiatives
Cellphones for HIV is a project of Cell-Life
which uses mobile technology to strengthen the
HIV sector.
iDART is a software solution designed to support
the dispensing of ARV drugs in the public health
care sector.

• EMIT is a mobile data collection system which
  allows fieldworkers to fill in forms on their
  cellphones from any location.

(www.cell-life.org )
Source Vodacom Group
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The Future of Safaricom The Road to Customer
Obsession
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Embrace Customer Obsession as a way of Life

• Be an honest, reliable and dependable partner for
  the millions who use our services Always!
• Be relevant and responsive to the needs of our
  customers
• Develop products and services that
• Enhance the lives of our customers
• Simple and easy to use
• Easy to understand
• Accurate
• Ensure communication of our pricing is easy to
  understand and always accurate
• Listen to our customers and consistently
  reciprocate their loyalty to our brand
• Work tirelessly to ensure customer satisfaction
  by walking our talk!!

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Thank you