Identity Marks logos - trade marks-chops

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Identity Marks logos - trade marks-chops
symbols - design

• J. Fagner, personal logo

Identity who somebody is, especially the name
somebody or something is known by... The set of
characteristics that somebody recognizes as
belonging uniquely to himself or herself and
constituting his or her individual personality
for life.
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Colors, designs, and the use of particular
techniques are part of a visual language with
specific cultural meanings
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Marks Of Identity

• How far would you go to mark your identity?
• Everyone belongs to some kind of group, and the
  ways people show that belonging can be extreme.
• In Thailand, near the Burmese border, women
  stretch their necks with brass shackles to
  identify them as part of the Padaung tribe.
• In Japan, enthusiasts spend several years and
  thousands of dollars to tattoo their entire
  bodies with patterns that link them with a
  samurai code of honor - only to hide their marks
  away because of a notorious social stigma.
• Temporary decorations and body art like makeup,
  clothing, hairstyles are a way of signaling an
  individual's place in society, marking a special
  moment, celebrating a transition in life or
  simply following a fashion.

                Photo William DeMichele     This photograph features Janet and tattoo artist Mike -- both of Chicago. Janet's tattoos include a "Ganesha" -- a Hindu deity who has the power to remove obstacles -- on her arm. Mike, whose tattoos were applied by the tattoo artist, Guy Aitchison, states that the imagery is "his soul on the outside."
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The Chinese Name Chop
The Chinese Name Chop
The Chinese Name Chop
All our Chinese Paintings display the name chop, or signature seal, of the artist. Name chops are written in archaic characters and are illegible to the ordinary Chinese reader, requiring a special study to be read.
.

• Chinese Paintings display the name chop, or
  signature seal, of the artist. Name chops are
  written in archaic characters and are illegible
  to the ordinary Chinese reader, requiring a
  special study to be read.
• They have been used on Chinese paintings and
  elsewhere since the Sung dynasty and play an
  extremely important role in the lives of the
  Chinese up to the present day. A chop mark is
  still required for a document to be legally
  binding.Chops, which were a forerunner to the
  invention of printing, are engraved by hand,
  pressed into a red ink paste made from Cinnabar
  and stamped onto a painting or document. Chops
  are generally made of jade into which an
  elaborate sculpture is often carved.
• Chop marks contribute to the visual appeal of the
  painting but chop marks themselves also
  constitute an independent category in fine arts.
  Throughout most of the Far East classes devoted
  to this craft are held in colleges and university
  departments.

visual
legal
Customer Satisfaction
Signature seal
Chop marks contribute to the visual appeal of the painting but chop marks themselves also constitute an independent category in fine arts. Throughout most of the Far East classes devoted to this craft are held in colleges and university departments.
Chop marks contribute to the visual appeal of the painting but chop marks themselves also constitute an independent category in fine arts. Throughout most of the Far East classes devoted to this craft are held in colleges and university departments.


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Coppa (bowl) from the workshop of Maestro
Gerogio Andrioli
back of above, signifying the identity marks of
the workshop of Maestro Gerogio Andrioli
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LIVESTOCK BRANDS

• Brands are one of the most interesting tools used
  by livestock people.  Each
• brand is by necessity different than all the
  others and often conveys
• the character of the owner.

A BRAND MAY CONSIST OF A LETTER, NUMERAL,
CHARACTER, OR SYMBOL, OR A COMBINATION OF ONE OR
MORE OF ANY OR ALL OF THESEBrands are considered
the trademark for the rangeland signifying pride
of ownership in livestock.                      
                                                  
                                                  
                                                  
                                                  
                                 
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• Brands have a language all their own.  The
  ability to read these symbols is referred to as
  "callin' the brand."
• Brands are composed of capital letters of the
  alphabet, numerals, pictures, and characters such
  as slash  /, circle  O, half-circle , cross ,
  _bar, etc.,  with  many combinations and
  adaptations.  Letters can be used singly,
  joined, or in combinations. 
• They can be upright, XIT
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• lying down or "lazy," (lazy  S)  
• connected ( V B connected) or combined, (V B
  combined)
• reversed, (reverse B)
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• or hanging  (V hanging S).
• Picture brands  are  usually used alone,
  (ladder)  or (rising sun). 
• There  are  three accepted rules  for  reading
   brands.  
• 1.  Read from the left to the right as ML (M L). 
• 2.  Read from  the top to the bottom as (bar
  m). 
• 3.  When the brand is enclosed, it is read from
  the outside to the inside as (circle S).

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Trade Marks

• What is a mark?
• A trademark, or "mark," is any word, phrase,
  symbol, design, sound, smell, color, product
  configuration, group of letters or numbers, or
  combination of these, adopted and used by a
  company to identify its products or services, and
  distinguish them from products and services made,
  sold, or provided by others.

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trademark or trade mark

• The term trademark is also used informally to
  refer to any distinguishing attribute by which an
  individual is readily identified, particularly
  the well known characteristics of celebrities.
• Such trademarks can be a style of haircut (Elvis
  Presley's distinctive ducktail), articles of
  clothing or accessories (Liberace's flamboyant
  costumes and jewelry or Elton John's oversized
  sunglasses), facial hair (Groucho Marx's
  mustache), etc. etc.

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Artists marks
A remarque is a small, personalized drawing or
symbol that an artist adds (near his or her
signature) on a print. The presence of a remarque
increases the print's value. Originally,
remarques were remarks made, in pencil, that
identified the various stages a printing plate
went through while in the process of being
finalized. Whistler seems to have pioneered
making remarques desirable to collectors,
particularly in the case of his "butterfly" mark.
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James A. McNeil WHISTLER 1834-1903 (American)

• Kensington Gardens Lithograph, signed with the
  butterfly, lower left.

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Your Assignment Create your own Identity Mark.

• To design a creative and innovative symbol that
  reflects ones heritage and current interest.

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Be creative with your design

• Use the information you have gathered about
  yourself to help guide you.
• Feel free to incorporate any or all of the
  following
• Cultural Background
• Family/cultural values and ideas
• Personal Favorites (colors, patterns, pastimes)
• Religious beliefs

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• Incorporate designs and patterns from your
  heritage.
• Celtic Knot work
• Japanese Characters
• Aboriginal Dot Patterns

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Islamic Patterns
Mehndi (henna tattoos)
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You can combine different qualities of yourself
by combining two (or more) objects that symbolize
those concepts.

• This symbol shows an eye looking skyward,
  symbolizing forward thinking, and a monorail,
  symbolizing an obsession with technology.

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Incorporate at least 3 elements and 2 principles
into your design. Which principles and elements
can you identify in these symbols?
A blend of nature and technology.

• Combination of love and dance.

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• Be creative, in most cases less in more.

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Think about scale.

• Will your image portray the same message as a
  letterhead that it would as a bill board?

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