Identity vs. Brand extended

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Identity vs. Brandextended

• www.astanford.com

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Identity

• - Who you are- What you think about yourself
  - How you present yourself

or
this
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Organizations Visual Identity

• A name
• Logo
• Website
• - Advertising
• You name it

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Identity should express personality
Apple brand personality - Friendly
Apple look is also friendly, from the
website to the products design
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Identity should express personality
IBMFormal and professional
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Image

• Image is how you are viewed by others

This
or
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Image

• Image is peoples opinion or feeling about
  a product, service, company, or person.

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Can you control peoples feeling?
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Brand positioning helps

• It simplify the message
• and creates the motivation hook

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Classic example Volvo

• Safety First

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Great example BASF
BASF Invisible contribution, Visible success
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Image vs. Brand

When many people perceive the image in the
same way the brand is born
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The power of a design
Branding and Design come together
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Why design is important?
of what we learn come to us visually
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Identity, Image and the Brand

• Identity the manifestation of the qualities
• Image Other people perceptions
• Brand Collective Agreement on the image

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Identity vs. Image

• Tell me what is more important?
• - the Identity
• Or
• - the Image

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Branding

• Branding techniques can be applied to any
  product, service, company or a person

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• By Bea Stanford,
• Visit www.astanford.com
• For more stories about branding