Active Travel Wigan

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• Active Travel Wigan
• Making walking and cyclingpart of peoples daily
  routinesin Wigan borough
• Richard Armitage, Managing Director,
• Richard Armitage Transport Consultancy Ltd

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• Part of Greater Manchester
• Between Liverpool and Manchester
• 123km2
• Population 307,000
• Former mining area
• 14 towns villageslargest - Wigan Leigh

Wigan borough
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Wigan borough
75 of the borough is open land or countryside
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Wigan borough

• Historical street pattern
• Increasing congestion on narrow roads

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Wigan borough

• Premier league football and rugby

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Wigan borough

• Famous for pies and a pier

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Sedentary lifestyles in Wigan

• Only 3 out of 5 people take part in even a low
  level of physical activity such as walking
• Over 20 of the population are obese or very
  obese, compared to 15 five years ago
• More than 60 of people in Wigan say they
  regularly use the car for journeys of lt 2 miles
• 4-5 year olds - 25 overweight11 year olds -
  31 overweight

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The modern Wigan pie
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Personalised Travel Planning

• A targeted marketing technique providing travel
  advice that seeks to induce voluntary travel
  behaviour changes in favour of more active modes
  of transport
• UK evidence to date shows that PTP interventions
  generate about 10 increase in walking and
  cycling
• Referred to as Active Travel

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Active Travel in Wigan

• Making walking and cycling part of peoples daily
  routinesto work, to shops, to school, to
  college
• In Wigan, public transport is active travel
• 10-minute walk from home to bus stop or rail
  station more active than car travel
• Helps people with reduced mobility fit activity
  into their daily routine
• Task establish permanent PTP service

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Joint Public Health Strategy

• Sense of place and local identity
• Wigan-branded information web page for each
  township
• Promote healthy lifestyles by supporting people
  to manage their health well-being
• Personalised travel information, enables
  participation, widens horizons
• Create a transport infrastructurewhich supports
  independence of all
• 27.5 of households have no accessto a car
  (34,000 households)

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Active Travel Wigan Toolkit

• www.activetravelwigan.co.uk
• The local web portal
• www.walkit.com
• Local walking routes
• Gazetteer of key destinations
• www.transportdirect.info
• UK national journey planner
• public transport routes
• Cycling journey planner on-line late 2009
• Leaflet distribution service (on-line post)

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activetravelwigan.co.uk

• Wigan-focused journey planning portal
• Page for each local area (township)
• One click to plan walking, cycling and public
  transport journeys to
• Your school
• Your local leisure sites
• Your health centre
• Your library
• On-line ordering system for personalised active
  travel packs (individual journey plans, leaflets,
  and maps)

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walkit.com

• Door-to-door walking journey planner
• Shows calories burnt by walking
• Gazetteer compilation significant task,
  requiring local input
• Wigan has most comprehensive UK site
• Cost about 30 000
• jointly funded by healthcare (Ashton Leigh
  Wigan Primary Care Trust) and municipal council
  (Wigan Council)

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Coming soonmywalkit- social networking
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transportdirect.info
Exercise
On the bus, read, text, chat
Exercise
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Leaflet distribution service

• Local partner (ENCAMS), with own storage
  distribution facility in central Wigan
• Active Travel Wigan 54 leaflets or maps
• Health walks
• Cycling maps
• Bus train information
• Healthy Ways to Health Centres
• Online or post - you choose

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Paper Ordering

• Order form (full)
• Post card (short)

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ActiveTravel Pack
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Primary healthcare users

• Health Trainers
• Health Improvement Workers
• Falls Service (Slips, Trips Falls)
• General Practitioners / Practice Nurses
• Human Resources (Recruitment process)
• National Health Service staff relocation

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Key intervention points

• Children changing schools Council Education
  Department
• People moving house Housing Trust Estate
  Agents
• Starting a new job, going for training or
  education Job Centre Plus
• Starting a healthier lifestyle - Wigan Leisure
  Culture Trust

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Monitoring

• Aim - increased physical activity (modal shift is
  very desirable, but secondary to client)
• Health Trainer pre-intervention data from
  client performance management reporting
• Web-based data monthly reports
• Distribution service monthly reports
• Cause effect many other initiatives at same
  time as ours

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Maintenance tasks

• Leaflet distribution storage space staff time
• Web portal links to external sites, so little
  maintenance is required gazetteer will need to
  be kept up-to-date
• Walkit.com gazetteer updates

• Leaflet re-prints
• Buy leaflets off third parties
• Order printing post

• Project management
• Monitoring
• Marketing incentives

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Likely maintenance costs

• Leaflet distribution service 5 000
• Leaflet print or purchase 10 000
• Project management,monitoring 10 000
• Marketing incentives 25 000
• Walkit.com annual licence 3 000

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What happens next?

• Launch event
• Familiarisation/training for professionals
• Marketing Plan - implementation
• Make personalised travel planning everyones
  business!
• Widgets on third party websites
• Button linking to activetravelwigan.co.uk
• Retailers experiment using loyalty smartcard

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Richard Armitage Transport Consultancy
Ltd. Oxford House, Smithy Fold Road, HYDE, SK14
5QY, UK Tel [phone] Mobile 44 7973
538 556 richard_at_ratransport.co.uk
www.ratransport.co.uk