Product Strategy

1

• Product Strategy
• A-team

2
How does the concept of product life cycle apply
to Regal Marine products?

• New technology
• New costumers needs
• New products (with life cycle of few years, less
  than 5)

3
What strategy does Regal use to stay competitive?

• Diferentiation by designing new products with
  very good qualities.

4
What kind of engineering savings is Regal
achieving by using CAD technology rather than
traditional drafting techniques?

• Investing states
• Engineering talents (four to one)
• Creative rapidly

5
What are the likely benefits of the CAD design
technology?

• simplicity
• speed.
• We can check the design immediately