Prepared by:

1

• Prepared by
• Keith Brouillard
• Colleen Burke
• Rob Cawein
• Elise Porter
• Kate Vincent

2
Introduction

• Established in 1982 and is located in Rindge, NH.
• Offers 165 acres of woodland, a sandy beach for
  sunning and swimming and miles of beautiful
  hiking trails.
• Has been featured in Country Inns and Back Roads
  and nominated by Better Homes and Gardens and
  Yankee Magazine as one of America's best family
  resorts.

Woodbound Inn Golf Course
3
Problem Statement

• Research is necessary to determine how the
  Woodbound Inn can increase large function sales
  to customers, located in Cheshire County.
• Woodbound Inn Function Hall

4
Research Objectives

• Determine the level of awareness of the Woodbound
  Inn.
• Determine the level of demand for each type of
  function
• Determine what perspective customers want with
  respect to a large function focused service.
• Determine how to best reach customers.

5
Methodology

• Met with Rick Kohlmorgen, manager of Woodbound
  Inn to determine problem.
• Population of Cheshire County 73,825
• 48.7 males and 51.3 females
• Convenience Sample
• Sample Size 100 people
• Focused on Rindge, Jaffrey, Peterborough, and
  Keene
• Analyzed data with SPSS software

Woodbound Inn Dining Hall
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Survey

• Have you heard of the Woodbound Inn?
• Have you ever been to the Woodbound Inn?
• -If yes, check off the following reason for your
  visit (Business meeting, wedding, reunion,
  outdoor activities, dining, weekend getaway,
  other)
• Rate your overall experience for questions 3-8
  for those that apply
• How did you hear about the Woodbound Inn?
• Would you recommend the Woodbound Inn for a large
  function?
• What would attract you or your company to the
  Woodbound Inn?
• What is your gender?
• Please check your appropriate age bracket
• What town in Cheshire County are you from?

Lake Front Cabins
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Results
Question 1
8
Results
Question 2
9
Results
If yes Reasons for your visit
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Results
Questions 3-8 Service
Atmosphere
11
Results
Accommodations
Dining
12
Results
Cleanliness
Professionalism
13
Results
Question 9
14
Results
Question 10
Question 11 Open ended
15
Results
Question 12
Question 13
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Results
Question 14
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Cross Tabulations
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Cross Tabs
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Cross Tabs
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Limitations

• Sample Size
• Availability of owner
• SPSS Software
• Time
• Willingness to take the survey

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Conclusions

• Awareness is low due to the location of the inn.
  Also, the weathered signs located on Route 202
  and 119 are not visible to the common traveler.
• Majority of the business was facilitated by word
  of mouth and the internet. Newspaper Ads were
  the least effective method of advertising.
• Service, Dining, and Accommodations were
  sufficient. However, Professionalism should be
  improved.
• Dining and Outdoor activities attracted the most
  customers.

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Recommendations

• The Woodbound Inn should have more research
  conducted and further investigate its market.
• More advertisements in the area of fliers or
  brochures.  Coupons that offer a promotional deal
  to the consumer often increase sales and public
  awareness.
• More accommodations and services should be
  provided by the Inn in order to fully accommodate
  any high maintenance customer or groups.
• Professionalism should be increased in order to
  create a more satisfies customer.
• The Inns sign located on Route 119 on 202 should
  be more visible to the common traveler.

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THANK YOU FOR YOUR ATTENTIONAny Questions?