Foundations of Art and Design

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Foundations of Art and Design

• Chapter 10 Emphasis and Focal Point

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Terms

• Emphasis - when an artist or designer uses a
  technique to make the viewer look at a particular
  part of their piece.
• Focal Point - A specific part or area of a piece
  that seizes and maintains the attention of the
  viewer.

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Relationships between Emphasis and Focal Point

Fig. 10.1 Lucas by Chuck Close
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In Fig. 10.1 Lucas by Chuck Close the center of
attention resides at the center of the
composition. Is this point the point of

1. Emphasis
2. Focal Point
3. Both of these
4. Neither of these

Fig. 10.1 Lucas by Chuck Close
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Relationships between Emphasis and Focal Point
Fig. 10.2 The Outbreak by Kathe Kollwitz
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In Fig. 10.2 The Outbreak by Kathe Kollwitz where
is the focal point of the composition?

1. Its center
2. The upper left
3. The lower left
4. The lower right
5. The upper right

Fig. 10.2 The Outbreak by Kathe Kollwitz
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Fig. 10.3 Marilyn Diptych by Andy Warhol
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In Fig. 10.3 Marilyn Diptych by Andy Warhol where
is the focal point?

1. In the center
2. In the upper right
3. In the upper left
4. In the lower right
5. In the lower left
6. There is none

Fig. 10.3 Marilyn Diptych by Andy Warhol
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Fig. 10.4 My Marilyn by Richard Hamilton
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In Fig. 10.4 My Marilyn by Richard Hamilton the
artist uses what technique to create a focal
point?

1. Isolation
2. Directional lines
3. Contrast
4. Content
5. Placement

Fig. 10.4 My Marilyn by Richard Hamilton
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Emphasis by Directional Lines
Fig. 10.5 Bauhaus Stairway by Oskar Schlemmer
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In Fig. 10.5 Bauhaus Stairway Oskar Schlemmer
creates a point of focus in the composition using

1. Isolation
2. Directional lines
3. Contrast
4. Content
5. Placement

Fig. 10.5 Bauhaus Stairway by Oskar Schlemmer
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Emphasis by Contrast
Fig. 10.7 Untitled by Layla Ali
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Contrast can be used to create emphasis. In Layla
alis image Untitled Fig. 10.7, what character is
emphasized by contrast?

1. The character in the far upper right of the top
   frame
2. The characters in the lower left frame
3. The characters in the lower right frame

Fig. 10.7 Untitled by Layla Ali
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Emphasis by Placement
Fig. 10.9 Welcome the World Famous Brand Name by
The Luo Brothers
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In Fig. 10.9 Welcome the World Famous Brand Name
by The Luo Brothers the artist uses many
different components to create a focal point.
What historical compositional structure also uses
this type of layout to create a central focal
point?

1. Religious icons
2. Pop icons
3. Modern art
4. Impressionism

Fig. 10.9 Welcome the World Famous Brand Name by
The Luo Brothers
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Fig. 10.11 Lunch II from the Missing Persons
series by Ger Van Elk
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In Fig. 10.11 Lunch II from the Missing Persons
series by Ger Van Elk what technique does the
artist most use to create emphasis?

1. Isolation
2. Directional lines
3. Contrast
4. Content
5. Placement

Fig. 10.11 Lunch II from the Missing Persons
series by Ger Van Elk
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Fig. 10.12 Great CriticismCoca-Cola by Wang
Guangyi
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In Fig. 10.12 Great CriticismCoca-Cola, Wang
Guangyi uses what main technique to create
emphasis?

1. Isolation
2. Directional lines
3. Contrast
4. Content
5. Placement

Fig. 10.12 Great CriticismCoca-Cola by Wang
Guangyi
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Multiple Focal Points
Fig. 10.13 Barbacoa para Cumpleaños by Carmen
Lomas Garza
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In Fig. 10.13 Barbacoa para Cumpleaños by Carmen
Lomas Garza the image has multiple focal points.
An artist may chose to do this for a variety of
reasons. In this case the artist has chosen to
depict multiple focal points for what reasons?

1. Iconographic Reasons
2. As Accents
3. No reason

Fig. 10.13 Barbacoa para Cumpleaños by Carmen
Lomas Garza
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Degree of Emphasis
Fig. 10.15 Noise, Pencil, Broken Pencil, Cheap
Western by Edward Ruscha
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In Fig. 10.15 Noise, Pencil, Broken Pencil, Cheap
Western, Edward Ruscha creates what by the use of
leading lines and negative space?

1. Emphasis
2. Accents
3. Focal Point
4. None of these

Fig. 10.15 Noise, Pencil, Broken Pencil, Cheap
Western by Edward Ruscha
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Absence of Focal Point
Fig. 10.17 Untitled, Sara Sze
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In Fig. 10.17 Untitled, Sara Sze demonstrates the
concept of

1. Emphasis
2. Accents
3. Focal Point
4. Absence of Focal Point

Fig. 10.17 Untitled, Sara Sze