BLUE 4

1

• BLUE 4
• Team Members
• Martin Anderson, Margaret Bracewell, Darya
  Chemeneva, Natallia Chemeneva,Ramos Liliana,
  Lasse neilsen
• Madeline Schwartz, Erin Wolkin,Jason Zangre

2
For New York City Audubon, what are the issues in
the case?

• Should the NYCA Capitalize on the Pale Male Case?
• NYCA Identity
• Membership
• Money

3
For New York City Audubon, what are the issues in
the case?

• Should the NYCA Capitalize on the Pale Male Case?
• NYCA Identity
• Membership
• Money

4
For New York City Audubon, what are the issues in
the case?

• Should the NYCA Capitalize on the Pale Male Case?
• NYCA Identity
• Membership
• Money

5
For New York City Audubon, what are the issues in
the case?

• Should the NYCA Capitalize on the Pale Male Case?
• NYCA Identity
• Membership
• Money

6
For New York City Audubon, what are the issues in
the case?

• Should the NYCA Capitalize on the Pale Male Case?
• NYCA Identity
• Membership
• Money

7
What opportunities does the Pale Male incident
offer to New York City Audubon to advance its
goals?

• Publicity
• Membership
• Money

8
Publicity

• Popular
• Birdwatchers
• NYC Inhabitants
• World Wide Web

9
Membership

• National Audubon
• Environmental Organizations/Companies
• Youth Campaign

10
Money

• Courses and Activities Reformation
• Fundraisers
• Merchandising

11
Our recommendations will work!

• Appeal to a New Demographic
• New volunteers
• Younger Face
• Norm of Reciprocity

12
In conclusion

• NYCA Society Needs Changing
• Environment Needs Saving
• With Our Help, It Will Soar!