?a???s?as? t?? PowerPoint

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?? e?e???e?? st?? ???d? t?? ??d?s??
??s???t?? Te?f???? ?s?a??d?? Ge????? ??e????t??
S????
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? ß??µ??a??a ??d?s?? ap?te?e? ??a? ap?t???
s?µa?t???te???? ???d??? t?? ???a? µa?

?as??? st???e?a 2008 ?as??? st???e?a 2008
????µ?? ep??e???se?? 9.000 (22.000)
????µ?? e??a??µ???? 42.965 (75.000)
apas????s?? st? µetap???s? 8,0
?? pa?a????? st? µetap???s? 3,7
??a????? 784 e?at.
e?a????? st? s????? 4,9
e?a????? st?? ß??µ??a????? e?a????? 13,4
?????? e??as??? 3,0 d?se?.
???a ?ata????s?? 8,0 d?se?.

• s?µpe???aµß????ta? ?? eµp?????? ep??e???se??

s?µpe???aµß????ta? ?? eµp?????? ep??e???se??
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? s?µas?a t?? ???d?? st? ???e?a ????da

• St?? pe????? ?a?ed???a? T?????
• ???a? s???e?t??µ??? t? 50 t?? ep??e???se??
  ??d?s??.
• ???a? s???e?t??µ??? t? 58 t?? e??a??µ???? st??
  ???d?.
• ??a?µat?p??e?ta? t? 90 t?? e?a????? t?? ???d??.
• ? ???d?? a?t?p??s?pe?e? t? 14 t?? apas????s??
  st? µetap???s?.

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?as??? µe???? ??d?s?? ???st??fa?t?????a? t??
?.?.

?as??? µe???? ??d?s?? ???st??fa?t?????a? t?? ?.?.-27 ??a t? 2008 ?as??? µe???? ??d?s?? ???st??fa?t?????a? t?? ?.?.-27 ??a t? 2008
????µ?? ep??e???se?? 141.404
????µ?? e??a??µ???? 2.347.299
(se d?se?. ) (se d?se?. )
?????? e??as??? 201,2
???st???µe?? a??a 60,4
?pe?d?se?? 5,6
??a????? 36,3
??sa????? 80,3
?µp????? ?s?????? -44,0

• s?µpe???aµß????ta? ?? eµp?????? ep??e???se??

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?? d?e??e?? e?e???e??

• ??? te?e?ta?a de?aet?a µ?a se??? ap? s?µa?t????
  a??a??? st? d?e???? pe??ß????? ????? ?d???se? se
  p??t?fa?e?? ?a? ß?a?e? µetaß???? st?? ?ata??µ?
  t?? pa???sµ?a? pa?a????? ?a? eµp???a? p?????t??
  ??d?s?? ???st??fa?t?????a?.

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?? s?µa?t???te?e? e?e???e??t?? pe???d? 1996 -
2008

• ? ape?e?????s? t?? p?s?t???? pe?????sµ?? st??
  eµp???a p?????t?? ??d?s?? ???st??fa?t?????a?
  ap? 1/1/2005.
• ? e?s?d?? t?? ???a? st?? ?.?.?.
• ? d?e????s? t?? ?.?. µe 12 ??e? ???e?.
• ? stas?µ?t?ta t?? ?ata????s?? e?d?µ?t?? st??
  s?µa?t???te?e? a?????.
• ? s??e??? a???s? t?? d??aµ?? ep?????? t??
  µe????? d??t??? d?a??µ??.
• ? ?a?da?a a??pt??? t?? ???? te?????????
  (pa?a????, d?????s?, ep????????a, p???se??).
• ? d?e???? ??????µ??? ???s?.

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?a ????a ?a?a?t???st??? t?? a??a??? af?????

• ??? ????s? t?? a?ta????sµ??, ?d?a?te?a se ep?ped?
  t?µ??.
• ?? µetaf??? pa?a??????? d?ast????t?t?? e?t?? t??
  a?ept??µ???? ?????.
• ?? s?µa?t??? µe??s? t?? a???µ?? t?? ep??e???se??
  ?a? t?? e??a??µ???? st?? a?ept??µ??e? ???e?.
• ?? ?a?da?a a???s? t?? e?sa????? ap? ???e? t??
  ?s?a? ?a? ?????? t?? ???a.
• ???a??? st?? ?ata?a??t??? s?µpe??f???.
• ?pe?p??sf??? p?????t?? ?/? st?? a?ept??µ??e?
  a?????.

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?p?te??sµata t?? ?a?da??? a??a???st?? ????da
(t?? pe???d? 1996-2008)

• ?etaf?????e µe???? µ???? t?? pa?a???????
  d?ast????t?t?? st?? ?e?t?????? ???e?.
• ???e?sa? p????? ep??e???se?? ?a? ?????a? ?????de?
  ??se?? apas????s??, ?????? e??at?te??????
  p??s?p????.
• ??µ?????????a? s?ßa?? ????????? p??ß??µata se
  pe?????? ?????? st? ß??e?a ????da.
• ?etat??p??e ? p?e????t?ta t?? ep??e???se?? se
  eta??e?e? pa????? ?p??es??? ?a? se eµp??????
  eta??e?e?.

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?etaß???? t?? µe?e??? t?? ???d?? ??d?s??

1995 2008 ?
????µ?? ep??e???se?? 14.420 9.000 -38
???a??µe??? 102.000 43.000 -58
??a????? (e?at. ) 1.291 784 -39
??sa????? (e?at. ) 571 2.104 268
?µp????? ?s?????? 720 -1.320
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???st??fe?a ???d??

• ?etaß??? e?a????? 2000 / 2008 -47
• ?etaß??? e?sa????? 1995 / 2008 268

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??ta????st??? µe???e?t?µatat?? e????????
ep??e???se??

• ????? µ??e??? ?a? ?????e?e?a??? ?a?a?t??a? t??
  ep??e???se??.
• ????s? e??at???? ??st???.
• ????? µ??e??? es?te????? a?????.
• ???sa?at???sµ?? e?a????? se p?????ta private
  label.
• ?e?????sµ??? ???µa p?????t??.
• ?????? a???µ?? ep???µ?? ep??e???se?? µe?????
  µe??????.
• ??t???? a?ta????sµ?? ap? ???e? ?aµ???? ??st???.
• ?a?eµp????.
• ?d??aµ?a p??s????s?? ste?e??? ???? t?? a???t????
  e????a? t?? ???d??.
• ???e??? ?p?st????t???? ?p?d?µ??.

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?a???t?µ?a - te???????a

• ? ??d?s? e??a? ??a? pa?ad?s?a??? ???d??, ? ?p????
  de? ?a?a?t????eta? ?? ???d?? ?????? te???????a?.
• ?a te?e?ta?a ?????a ?µ?? ????? s?µe???e?
  s?µa?t???? a??a???.
• ??e?? ?ate????se??
• 1) ??????ta e?t?se?? te???????a?
• Technical textiles
• Functional multifictional textiles
• Smart clothes
• 2) ?e???????e? ?????f?????? ?p??????????
• St?? ef?d?ast??? a??s?da
• 3) ?? ?e????????? ?a???t?µ?a
• ??a d?????t??? µ??t??a
• Fast Fashion
• Lean Retailing

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?p??e???se?? ??d?s?? st?? ????da2 µ??t??a
?p??e???se?? p?? p????? ep???µa
?p??e???se?? p?? p????? µe t? label t?? pe??t?
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St?at?????? ep?????? t?? ep??e???se??

• ?. ?a?a?? pa?a??????? ep??e???se??
• ?e??s? ??st??? pa?a????? ?a? ???p?? e??d??.
• ?µfas? st? s?ed?asµ? ?a? st? d?µ????????t?ta.
• ?e??s? t?? ?????? pa?a????? - pa??d?s?? ?a?
  s???pe?a.
• ??af??? d?µ?? d??t??s?.
• ?p?te?esµat???? ??e???? t?? a??s?da? pa?a?????.

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St?at?????? ep?????? t?? ep??e???se??

• ?. ?p??e???se?? µe ep???µ? p?????
• ?s????p???s? t?? brand st?? e?????a a???? ?a?
  d?e???p???s?.
• ?p??d?s? st?? a??pt??? t?? ??a??t?t?? t??
  a????p???? d??aµ???? st?? eµp????? t?µ?a.
• ?p?te?esµat??? d?a?e???s? t?? d??t??? p???se??.
• ?µes?? ??e???? st? d??t?? p???se??
• (a??pt??? µ?s? ?d??? ?atast?µ?t?? ?a?
  franchising).

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???t?se?? ?p?st?????? t?? ???d??ap? t?? ????te?a

• ???s??s? t?? ?e?st?t?ta? t?? ep??e???se??
  (pe???d?? ???s??).
• S?????s? t?? ep?t???µ???? p?????µµat?? ?.?.?.?.
• ?e??s? t?? e???d?t???? e?sf???? ??a µ?a d?et?a
  (pe???d?? ???s??) - µe??µ??e? e???d?t????
  e?sf???? ??a ?e?p??s?aµßa??µe?a ste????.
• ?p?st????? t?? e?a????? µ?s? ??????t??? ?a?
  ???et?? µ?t???.
• ???s??s? t?? ?p?st????t???? ??ad???? d?µ??
  (?????? ??????).
• ?e?t??s? t?? a????p???? d??aµ???? µ?s?
  a???p???s?? t?? p???? ???? ap? t?? ???d?.

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?? e?e???e?? st?? ???d? t?? ??d?s??
??s???t?? Te?f???? ?s?a??d?? Ge????? ??e????t??
S????
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S?µp??asµa

• ??? te?e?ta?a de?aet?a, µe e?a??es? t? d?et?a
  2006 2007, ? ???d?? t?? ??d?s?? st?? ????da
  a??????e? ?p?? ?a? st?? ?p????pe? ???e? t??
  ????pa???? ???s?? f?????sa p??e?a.
• ?? µe?a??te?? p?es? ??e? de??e? ? t?µ?a? t??
  apas????s?? af?? t?? pe???d? 1995 2008 ?????a?
  pe??p?? 59.000 ??se?? e??as?a? ? t? 58 t??
  e??at???? d??aµ???? (?????? st?? pa?a??????
  t?µ?a). ?p?s??, e?t?? ap? t?? apas????s?,
  s?µa?t??? ??µ?? pa???s?asa? ? pa?a???? ?a? ??
  e?a?????, e?? pa??????a s?µe?????e ?????? t??
  e?sa?????.
• ?a? ??e? t?? ap??e?e?, ? ??d?s? e?a??????e? ?a
  ap?te?e? ??a? ap? t??? s?µa?t???te????
  µetap???t????? ???d??? t?? ???a? ?a? ?d?a?te?a
  st?? pe??f??e?e? t?? ???e?a? ????da?.
• ?a te?e?ta?a ?????a ?? e???????? ep??e???se??
  p???????? se s??e?e?? a?ad?a????se?? ?a? se
  s?µa?t???? a??a??? p?? st??? ????? t? ße?t??s?
  t?? a?ta????st???t?t?? t??? ?a? t?? p??sa?µ???
  t??? st?? d?e??e?? e?e???e??.
• ?? s?µa?t???te?e? a??a??? af????? st?
  d?e???p???s? t?? pa?a??????? ?a? eµp??????
  d?ast????t?t??, t?? p??sa?at???sµ? se p?????ta
  µe?a??te??? p??st???µe??? a??a?, t?? ?µfas? se
  ??µata s?ed?asµ?? ?a? p???t?ta?, t?? a???p???s?
  ???? te????????? ?a? t?? a??pt??? eµp??????
  d?ast????t?t??.
• ? p?e????f?a t?? ep??e???se?? ??e? µetat?ape? ap?
  aµ???? pa?a??????? ep??e???se?? se ep??e???se??
  pa????? ?p??es??? ?a? eµp?????? ep??e???se??.

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• Ost?s?, a??µ? ?a? s?µe?a, s?µa?t??? µ???? t??
  pa?a????? e?a??????e? ?a af??? p?????ta ?aµ????
  s?ed?ast???? ?a? te?????????? pe??e??µ????, ta
  ?p??a e??a? ?d?a?te?a e????ta st? d?e???
  a?ta????sµ?.
• ?? µ????? t?? e???????? ep??e???se?? e??a?
  s???fasµ??? µe t? s??e?? p??sp??e?a t??? ?a
  pa?aµe????? a?ta????st???? a????????ta?
  s???e???µ??e? st?at?????? ep??????.
• ??????a µe t?? p??sa?at???sµ? t??? (se ??????
  pa?a??????? ? eµp?????? ep??e???se??) ?? ßas????
  st?at?????? ep?????? af????? t? s?µp?es? t??
  ??st???, t? d?af???p???s? t?? te????? p?????t??,
  t? µe??s? t?? ?????? a?tap????s??, t? s???pe?a,
  t?? e?s?µ?t?s? te?????????? ?a? µ? te??????????
  ?a???t?µ???, t? ße?t??s? t?? a????p????
  d??aµ????, t?? a???s? t?? e?a????? ?a? t??
  a??pt??? d??t??? d?a??µ??.
• ?????, ???s?µ?? pa?????ta? ??a t? µ????? t??
  ???d?? e??a? ? ?p?st????? t?? ap? t?? ????te?a
  µ?s? s???e???µ???? d??se?? ?a? µ?t??? e??s??s??
  t?? p??spa?e??? t?? ep??e???se??.