NBP Roofing Program

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NBP Roofing Program

• Two Thousand One

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• The year 2001 brings with it yet another chance
  for us at a new millenium. Many purists contend
  that the arrival of 2001 brings with it the new
  millenium while others say that 2000 was the big
  change. Personally Id like to put 2000 behind us
  and bet on 2001.
• Year 2000 had a rising Dollar and falling Euro
  that combined with skyrocketing oil prices to
  make our very best efforts at a shingle business
  across the Atlantic look rather weak.
• 2001 looks at least for now to be a much better
  bet for us. The currency situation has been
  moving in the other (good) direction for that
  last 12 weeks or so and is projected by most to
  continue (improving)through the spring. Also oil
  prices have eased off.
• We are not left with a situation which would
  predict a champagne year, but at least we should
  do well enough to have (in the words of a good
  friend) a two scoop ice cream for desert!
• On the pages that follow, the NBP team have
  prepared a presentation outlining our plans for
  the coming year. You can read it like a book, one
  page following the next (recommended) or jump to
  a specific section by clicking on a hyperlink on
  the index page.
• Various elements of the program will come into
  effect at different times but can combine offer a
  positive effect from the first of the season.
• As seen in the picture that makes up the
  background for this presentation taken a couple
  of weeks ago-we are still locked in winter here
  in Montreal but spring and the roofing season are
  just around the corner.
• We look forward to sharing a year of good health,
  good times and good business!
• Barry

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Table of Contents

• Products
• Shingles
• Rolls
• Vents
• Cements
• Other
• Pricing
• Promotion
• Shingle Norms

• Web Site Modifications
• Order Forms
• Questions and Answers
• Warranty
• New Updated Links
• Shipment Tracking
• Statistics
• Roofing Products Data Tables

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Order Forms

• In an effort to improve efficiency and reduce
  paper, we have created a MS Excel based order
  form. This form automatically calculates maximum
  loading and eliminates the possibility of
  ordering materials that do not exist.
• Russell will be updating order forms and sending
  out to those who already use them in the next
  week or so. If you do not currently use our forms
  and would like a sample, e-mail
  russjames_at_nbpintl.com.

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Shingles Two Thousand and One

• Products offered in the 2001 shingle program will
  be of particular interest to those of you seeking
  to gain favor and profit in selling something
  other than our basic models.
• Our new Europa brings us a product that can offer
  something that is both unique yet oddly
  familiar. It is sturdy, has a good colour
  selection and offers good value.
• The Tradition line brings some exciting new
  changes that should make it an easier up-sell
  over Citadel or Rampart and allow for use as a
  hip and ridge accessory for both Europa and
  Eclipse.
• Furthermore, additional products will be test
  marketed in Canada. We will follow the progress
  of these new models closely and may introduce
  them, where appropriate, after closely consulting
  with you.

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Roofing ProductsTable

• Product section of our Web site now includes a
  table that will show you/give you one click
  access to a variety of information on that
  product.
• Take me to Roofing Products table _at_NBP web-site

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Europa

• The NEW Europa is shaped similar to a beaver
  tail. Beveled edges are featured on Europa
  instead of rounded tabs on a typical beaver tail
  model.
• Europa features
• a 25 year warranty
• 3m2 per bundle
• a solid 33.7 kg per bundle

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Europa colours
Black colours same as 2000 Red colours no
longer offered Green new colours for 2001
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Tradition TwoThousand One

• Our top of the line 3-tab shingle product is
  totally overhauled and now offers the following
  exciting new features
• 8 new colours
• Has a thin shadow band (see photo)
• Will now be used as Hip and Ridge shingle in
  combination with New Europa as well as Eclipse
  shingles

• Shadow Black
• Autumn Brown
• Twilight Grey
• Boreal Green

• Magenta Red
• Stone Wood
• Sunset Cedar
• Weathered Rock

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Tradition

• New product line has been created taking into
  account overall customer purchase trends
  and what we see as new opportunities. In order to
  accommodate some of you/your customers with
  regard to colours that are being discontinued,
  the factory has taken the following steps to make
  the changes as positive as possible
• New Tradition colours will be ready for shipment
  in the next couple of weeks. As long as old
  Tradition stock lasts, it will also be offered.
  (Let us know by return mail if you require
  samples of new colours or specific needs with
  regard to old product). (CONTINUED)

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Tradition 2001
Colour shown is Sunset Cedar
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Tradition II

• Inventory of old Tradition colours will be posted
  in the customer lounge section of our web site
  indicating exactly what quantities are available
  for shipment. Inventory numbers will be updated
  weekly to enable you/your customers to sell out
  any/all stock. Of course, any of the old
  Tradition colours may be ordered on a bundle
  basis for top-loading to fill exact requirements
  of a project/job and target a zero inventory
• As is standard warranty procedure, you may rest
  assured that if you have justified claims for
  quality in the future with regard to discontinued
  product, you will be compensated with colours
  available at that time (customer does not get
  identical roof - but does get a NEW roof)

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Tradition Colours 2001
Black colours same as 2000 Red colours no
longer offered Green new colours for 2001
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Roofmaster Colours 2001Roofmaster offering
remains unchanged for 2001. Colour offering below.
Black colours same as 2000 Red colours no
longer offered Green new colours for 2001
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Rampart

• The following new colours have been added to the
  Rampart offering
• Cathedral Grey
• Brick Red
• Tone Green (After a year of research and
  development with granule supply, the factory has
  produced a granule that allows the return to a
  colour very similar to the old 2-Tone Green.
  Unfortunately, expensive technology means that
  this colour will not available in Citadel.)
• Burgundy is being replace with Bordeaux. Colour
  is very similar to Burgundy, softer in appearance

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Rampart Colours 2001
Black colours same as 2000 Red colours no
longer offered Green new colours for 2001
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Citadel

• While our very successful Citadel will largely
  remain the same, a few minor changes have been
  made to the colour offering
• Cathedral Grey repositioned in Rampart programme
• Winter Green is to be discontinued
• White is to be discontinued

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Citadel Colours 2001
Black colours same as 2000 Red colours no
longer offered Green new colours for 2001
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Rolls 2001

• A natural fit with roofing product lines
• An easy way for you to increase your sales
• We offer a variety of products
• 15 Asphalt felt - This high quality asphalt
  impregnated felt product remains unchanged and a
  great choice for your customers to add protection
  and value to their roof.
• Gripgard Membrane - A granular surface water
  proofing membrane impregnated with a rubberized
  asphalt. Easy to install, with a self-adhesive
  back that adheres to the roof deck. Provides a no
  slip surface during installation
• Progard Plus - An all ready excellent membrane
  has been made better with an improved adhesion
  system and a new no slip surface. More
  information on our web-site shortly
• take me to rolls on NBP web-site

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Vents 2001

• All roof installations need to be ventilated to
  be covered under warranty
• Why not ventilate with the best product
  available?
• NBP Ridge Vents - allows you to talk technical
  with your clients no matter who they are (roofer,
  distributor or end user) and share your roofing
  knowledge with them
• A natural expansion and growth to your product
  line
• A very unobtrusive way to ventilate a roof
  efficiently
• Look for additional information at our web-site
• take me to ridge vents on NBP web-site

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Cements 2001

• All installations require the use of cements
• Cement is used
• to tab shingles down
• used to seal flashing, vents, pipes, valleys,
  roof windows, chimneys and gutters
• Not all cements are created equal - the use of
  some cements can damage asphalt shingles and void
  warranties
• NBP cement is designed to be used with asphalt
  shingles, stays flexible and is easy to apply
• take me to ridge vents _at_NBP web-site

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Pricing

• Foreign exchange levels have made our situation
  increasingly difficult over the last 2 years.
  Improved rates over the last 4 months have
  delivered some relief.
• From a product point of view, we have had good
  cooperation from the factory in keeping increases
  for off-shore customers well below those in
  Canada and the USA.
• Specific, separate details are attached with
  regard to your individual situation but,in
  general, situation is as follows
• Revised shingle prices are adjusted effective for
  shipments on or after April 1st. We anticipate a
  further increase in August.
• A Temporary Freight Charge will be added to your
  invoice as a separate item effective immediately
  and as of April 1st will be incorporated in your
  price.
• Revised Vent, Cement and other accessory prices,
  where applicable, are effective February 15th.
• Promotional support from Canada will be minimal
  with the understanding that what you need are
  best prices and that you yourselves are best
  suited to arrange your own affairs locally
• New Europa will carry a 7.5 temporary discount
  until April 1 2001

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Standards and Norms

• Over the last year, European manufacturers have
  increased promotion of their fibreglass shingle
  standard EN544. Just like North American CSA and
  ASTM standards, EN544 (which is a very poor copy
  of ASTM) is voluntary.The same industry group
  that designed this standard is now working on
  mandatory guidelines for fibreglass shingles
  designed to prevent North American manufacturers
  from competing in Europe.
• Slowly, but very surely, NBP is well on the way
  to securing its own standard guideline for
  Europe.
• The following presentation is to inform you of
  what is happening on the shingles standards stage
  and provide some ammunition for defense in the
  interim ( between obtaining a cellulose shingle
  standard).

• Last and most important, there is a need to put
  these standards into perspective vis-a-vis real
  life. NO STANDARD IN THE WORLD IS AS GOOD AS
  REAL LIFE PERFORMANCE HISTORY. Fibreglass
  shingles have barely one life cycle of real life
  performance (so EN544 is a shot in the dark!)
  while cellulose shingles have at least 3 and have
  had the benefit of technology upgrade associated
  with this performance history.
• When talking and thinking standards, lets keep
  in mind that - nothing beats real-life
  performance.
• Mike Ferris - President NBP

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Norms Standards Overview

• The EUs objective with standards
  
• Standards organizations - the path for a product
  to get to market
• Types of standards that concern us all
• Status of shingle standards
• NBP expectations for 2001

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EU Objective

• I. All construction products made available to
  the market must meet 6 essential requirements of
• 1.Mechanical resistance and stability
  2.Safety in case of fire
• 3.Hygiene, health and environmental safety
  4.Safety in use
• 5.Protect against noise 6.Energy conserving
• (For complete guidelines see) http//europa.eu.in
  t/comm/enterprise/newapproach/legislation/guide/le
  gislation.htm
• II. Each family of products shall have its own 6
  criteria and shall be tested against those
  criteria
• III. Products meeting the criteria shall be
  allowed to use the CE marking/labelling system
• IV. Products not meeting the criteria must be
  taken off the market

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Standard Organisations/the Path for a Product to
Get to Market in the EU
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Types of Standards That Concern Us All

• ENs European Norms, a voluntary standard that
  has been published as a result of industry
  consensus throughout the EU.
• Almost by definition, these standards are not
  state of the art, are generally weak as the
  negotiation process of 12 or more countries make
  compromises in order to reach a consensus.
• The rule within the EU is that no Member is
  allowed to make an EN a mandatory requirement.
• HS Harmonized Standard is mandatory, and
  contains the 6 essential requirements to meet EU
  criteria for use.

• ETA European Technical Approval, is a standard
  and guideline for a product or family of products
  not covered, or anticipated to be covered by an
  EN.
• ETAs were created to overcome trade barriers
  written into ENs and to provide for new,
  innovative types of products.
• ETAs are generally of a much higher standard
  than ENs or HSs because they are written by a
  single entity, eg. NBP and ,therefore, the
  compromises necessary to reach consensus
  throughout all Members of the EU, are not made.

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Status of Shingle Standards

• Cellulose shingles general French AFNOR
  standards NF P39-301 and NF P39-304 are still in
  place as are North American ASTM and CSA
  standards.
• Given that the usage of shingles in North America
  is approximately 100 times greater than in Europe
  and given subsequent legal liabilities should
  products not perform, ASTM and CSA could be said
  to be state of the art as far as shingles are
  concerned. ASTM and CSA standards also have the
  backing of decades of real life performance
  history behind them in the case of cellulose
  based shingles probably the most overlooked and
  the MOST IMPORTANT criteria to look for in a
  construction product.
• Cellulose shingles - NBP/ETA in process.
• Fibreglass shingles are covered by EN544 which
  was published in 1998/99. This voluntary standard
  was written to protect European producers.

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En544 - A VERY POOR Standard

• EN 544 offers
• No fire protection requirement
• No cold weather bending performance requirement
• Sampling procedures for testing are, at best,
  inadequate
• No tear test for windy conditions
• No rain penetration test
• No mineral granule quality requirement (this is
  critical if the shingle is to perform)
• HS544 the mandatory requirement is being worked
  on, it does not affect Cellulose based shingles
  but does currently exclude 25 year North American
  manufactured fibreglass shingles. HS544 is
  expected to become law in the next 12-24 months.

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NBP EU Standards Expectations for 2001

• NBP
• ETA should be approved by July 2001
• CE Marking/labelling approval by November 2001
• Fibreglass
• CE Marking/labelling, 12-24 months (Jan 2002-Jan
  2003)

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Promotion 2001

• For 2001, we shall be continuing our policy
  of leaving local promotion in your
  hands and continuing our job to supply you
  with product pricing that is as low as possible
• We will have limited quantities of Europa
  brochures and sample boards. These will be
  available to customers that will be participating
  in the Europa program
• We will also have a limited quantity of Coroplast
  shingle boards available in the next 30 days or
  so. If you are interested, please ask Russ
  (russjames_at_nbpintl.com) to notify you when they
  are ready for shipment.

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Warranties

• Warranties as a Tool
• Warranty Registration Form
• Product Warranties
• Filing a Claim

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Warranties as a Tool

• You may or may not realize that our shingle
  warranty is one of if not the best in the
  industry. Shingle warranty has now been posted on
  our web site.
• We have experienced very little use of our
  warranty as a selling tool in Europe. A proper
  explanation of our warranty will emphasize the
  confidence the factory has in quality and allow
  you to underline features and benefits.
• Warranty Registration allows you further contact
  with your customers as well as emphasize how
  serious you (we) feel about having the roof
  perform for decades to come. We are now offering
  you a number of options for registration.
• A Letter of Clarification is now available that
  can seriously undermine the efforts of grey
  market pirates. If pirates are at all a problem
  in your market, then an emphasis on warranty and
  warranty registration is a must.
• Claims, either Claims for Quality or Claims for
  Shipping are exceedingly rare however it is our
  job to make the process is as quick and easy as
  possible such that the solution makes the
  experience a positive one for your customer. This
  will ONLY happen if a claim is resolved BOTH in a
  timely fashion AND if the customer considers the
  solution to be fair. In order to make filing of
  claims easier, we have now posted both claims and
  instructions as to how to submit claims on our
  web site.

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Shingle Warranty

• A good warranty can be a powerful selling tool -
  not all manufacturers believe in or back their
  products with performance guarantees. Be sure to
  make the most of this tool!
• The warranty explains
• what is covered
• the standards that need to be met to validate
  warranty
• items that warranty excludes
• warranty period
• how to make a claim
• The warranty can be found posted at our web site
  and can be downloaded in PDF format
• take me to warranty _at_NBP web-site

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Warranty Registration Form

• When making a large investment, as is the case
  with installing a new roof, it can be comforting
  for a customer to know that the manufacturer
  believes in a product enough to offer a strong,
  written guarantee.
• In order to benefit from the warranty, customers
  must register every shingle installation.
• To further validate the warranty, once we receive
  the registration, we will reply with with a
  return confirmation.
• This form and the instructions for filling it out
  can be found in the customer lounge section of
  the NBP Web site. This can be used, not only as
  an after sale tool, but also beforewe will ask
  you to fill out this form such that your home is
  registered here as well as in Canada...
• take me to warranty _at_NBP web-site

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Letter of Warranty Clarification

• Emco warranty clarification letter is now posted
  at our web site in the customer lounge area (in
  the warranty section). Originals are also
  available on request
• take me to warranty _at_NBP web-site

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Shingle Quality Claim Form

• Critical to resolving any claim is quick action.
  
• Such that the laboratory has all the necessary
  information to make a quality assessment, it is
  CRITICAL that the appropriate claim form be
  completed and returned.
• This report along with the following should be
  sent to NBP via express post or courier
• at least one full 3 tab sample of the
  damaged/defective shingles
• pictures of the roof, both affected area and
  complete roof (from several angles)
• This form and specific instructions for filling
  it out can now be found in the customer lounge
  section of the NBP Web-site
• take me to the claims _at_ NBP web-site

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Shipment Claim Form

• This form is to be completed and returned to NBP
  whenever you encounter a claim for goods that
  were
• damaged during shipping
• incorrect material was loaded
• incorrect quantity was shipped.
• As neither Transport insurance nor product
  warranty will cover materials damaged during
  unloading of the container, we urge you to keep a
  camera available to clearly document any problems
  that might be encountered.
• This form and specific instructions for
  completing it can now be found in the customer
  lounge section of the NBP Web-site.
• take me to claims _at_ NBP web-site

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Statistics

• In order to help you with access to historical
  information, we will be posting both your NBP
  purchase history as well as relevant
  international trade data to our web site (in the
  restricted access area).
• Data will be posted by end of February.

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Questions and Answers (QA)

• The study of questions and appropriate answers
  should be an integral part of your sales and
  technical training. Nothing looks worse than a
  customer getting different and conflicting
  answers to their questions from different
  representatives from your company.
• We will be updating our QA section during the
  month of February and would appreciate any
  questions you might have with or without answers.
  
• If you share the QA with your team - they can be
  better equipped to answer and sell!
• take me to QA _at_ the NBP web-site

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The World Wide Web for You Your Business

• For every success in the WWW world, there are a
  dozen, if not many dozens, of failures. Many of
  those companies failed because they were relying
  on a simple .com at the end of their name to
  solve more fundamental problems or, equally as
  bad, allow them to get into business (often a
  business they knew nothing about) in the first
  place.
• Having an e-mail service does not change the care
  with which messages are prepared or the timely
  nature in which they are delivered any more than
  did the adoption of the fax machine roughly a
  decade earlier.
• A business associate that always needed 2 or 3
  follow up reminders to answer your fax needed the
  same 2 or 3 reminders to answer you e-mail
  (although technology probably made it easier for
  you to do the reminding!) By the same token,
  organizations that were unable to maintain an
  updated price list and/or product offering on
  paper were typically no better at doing so in the
  cyber world. Personally I do feel that The WWW
  can be a very powerful tool and as such I cannot
  allow us to leave the virtual world without
  leaving you with some thoughts on its, well
  virtues.
• Efficiency is a big part of what it can offer you
  but you owe it to yourself to spend some time
  with the web to understand how it can be used in
  your business.
• Communication uses up a massive part of the webs
  capacity - with billions yes billions of
  messages being sent each day. It is up to you to
  make sure that your team members have appropriate
  access to the web for sending and receiving
  messages. It is also up to you to make sure that
  mail use is maximized through the use of
  attachments, phone books and that information can
  be properly filed (and backed up)for easy access.

• Powerful search (and rescue) features make
  finding information that you have filed
  electronically dramatically easier than in the
  filing cabinet but you still have to follow some
  basic rules. The person that always seemed to
  need you to send the fax again will be the one
  asking for the e-mail re-send. Technology will
  not change those habits.
• Transactions on the web are growing at a
  staggering rate the only debate is exactly how
  fast business is growing. Writing this message, I
  have a magazine on my lap that tells me that
  worldwide B2B (from one business to another as
  opposed to business to consumer) transactions
  will represent 237 billion US dollars this year
  and is projected to increase to 2.9 trillion by
  2004.
• The challenge of course is identifying and
  optimizing web tools appropriate for you and to
  help you sell more (and be more profitable) and
  preferably before and more effectively than your
  competition.
• If you dont already have a web site, then you
  need to create one - otherwise you are outside
  looking in you are missing the train! Once you
  have your site you have an excellent means of
  communicating with your customers and their
  customers . Customers will return to your site if
  they have a good reasons such as
• Check order status
• Check product availability
• Use one or more of your hyperlinks
• Get technical details
• Get answers to questions
• Get contact co-ordinates
• Update product offering
• Identify associations

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The World Wide Web for You Your Business

• Most of the above are obvious but do not for
  example underestimate the importance of your
  links. Many of your own people will have
  suggestions for links many of which could be
  for use in private as well as professional life.
• If you have good updated links - customers will
  come to your site then you have the opportunity
  to guide them to whatever message you would like!
  
• Weather links are great. Roofers want to know
  the weather. Now. Yesterdays paper is very old
  news and waiting for the radio forecast is not
  always practical. A little bit of research on
  your part will allow you to find at least a
  couple of different sites for weather. Some sites
  will even deliver weather by e-mail or text to a
  mobile phone maybe more practical for a roofer!
• If I am picking up someone at the airport. I just
  checked 2 different sites in about 2 minutes to
  learn that if I was collecting someone on Air
  Canada from Paris, that flight scheduled 13.50
  was revised to arrive at 14.02. A third site
  the one I normally use - was down (technology is
  Not perfect) but that site would tell me aircraft
  location, altitude and speed and even show me a
  graphic if I wanted (maybe no more useful, but
  very cool). In this case 2 minutes the site would
  have allowed me to leave 10 minutes later and
  still be on time. Unfortunately flight are
  regularly delayed much more than this and time
  you can save is greater. (Oops site that wasnt
  working 2 minutes ago is now working. It tells me
  that AC 891 from Paris is 1158 miles East North
  East of Portland Oregon travelling at 510 MPH
  and at al altitude of 35000 feet-and predicts an
  arrival time of 14.01)

• Most courier companies for example will give you
  live tracing such that you can, with the waybill
  quickly and easily find out exactly where that
  anxiously awaited parcel or envelope is. Without
  having to wait on hold on the phone while they
  access information on their PC.
• The situation in your country may be different,
  but we can purchase many items on line from a
  business supply point of view including but not
  limited to office, computer supplies and
  reference materials. Aside from being able to
  compare pricing, you have access to technical
  information and delivery schedules. There is one
  site I use that usually delivers goods to me
  here in Montreal the next morning at latest day
  following. (I think they are in Vancouver about
  5000 kilometres away) The sites typically will
  allow you to save a list of favourite items and
  will process your order with just a few clicks.
  Can these sites help make your people better
  informed, more efficient buyers? Of course they
  can.
• My message? We at NBP are going to do what we can
  to provide web tools to help us work better
  together. A little time invested in the web will
  help you understand more about what opportunities
  there are out there for you. Check out the links
  in our web site at if youd like a place to start
  or see what we find interesting/useful.
• This of course doesnt mean that you should
  change your strategy it just means that you may
  have an extra weapon or two for the next battle.

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Favorite WWW Links...

• www.howstuffworks.com
• Explanations (english langauge) on a wide variety
  of subjects for kids and adults alike in both
  private and professional life. Knowledge is
  power. Learn for example about
• e-mail viruses at www.howstuffworks.com/virus3.ht
  m
• How telescopes work www.howstuffworks.com/telesco
  pe1.htm
• How Autofocus cameras workwww.howstuffworks.com/a
  utofocus.htm
• Making Snow www.howstuffworks.com/snow-maker1.htm
  
• http//pacific.commerce.ubc.ca/xr/
• Exchange rate site with strong ability to manage
  and historical data tables and charts.
  Interesting feature for regularly used currencies
  allows you to save a graph in PLOT DATA section.
  When you make a selction (ie CAD to EUR last 91
  days) check the remember this selection box in
  the bottom right hand corner of the table. When
  you return to customized PLOT DATA section,
  simply click on the Show me my customized plot
  link to return to your saved graph. (You must
  allow cookies for the remember feature to work)
• Check out our web site for other interesting
  links and send us your favourite sites too! take
  me to links _at_ NBP web-site