JCI EVP Henry LOO

1
JCI EVP Henry LOO Area D - Europe
2004 Focus Areas
2
Membership Growth Motivate at least 60 of JCI
National Organizations to achieve membership
growth by Dec. 31st 2004
Branding Ensure at least 60 of JCI National
Organizations with JCI Corporate Identity
Guidelines by Dec. 31st 2004
3 MAIN STRATEGIC GOALS FOR 2004
Performance Improvement Education Official
learning programs, JCI ACHIEVE and JCI LEAD,
fully designed and successfully conducted at the
Area Conferences and the World Congress. Also,
have them fully available to the members and
chapters, each program within its own academic
guidelines, by December 31, 2004
3
Key Area 1 Transformational Education
4
Transformational Education

• JCI University
• Trainers as JCI Strategic Ambassadors
• JCI Training programs supervision
• Trainers evaluation system with standard rating

5
Transformational Education

• Education of International, National and Local
  Officers
• JCI ACHIEVE
• JCI LEAD
• General Learning programs for Members and Non
  Members
• International Training Fellow ITF
• Learning Programs Review
• Speakers for Area Conferences and Congresses

6
Transformational Education

• Entrepreneurship Education
• Business and Entrepreneurship Content on the web
• Business and Entrepreneurship Skills Seminars
• Successful JCI Best Business Plan Competitions
  training session
• Partnering with Youth Business International and
• other partners
• Publishing
• Young Leadership Research Report
• JCI Published Book

7
Key Area 2 Corporate Identity/Marketing
8
Corporate Identity/Marketing

• JCI to hire a Marketing and PR Manager
• Corporate Identity
• Brand Champions
• 2004 Guidelines
• Printed and on-line material alignment
• Downloadable CI and PR Material for chapters

9
Corporate Identity/Marketing

• Brand Positioning
• PRIME and other selected programs offered to
  corporations for profit and brand positioning.
• Registration of JCI brands JCI, TOYP, BBPC,
  LEAD,ACHIEVE, PRIME, EXCEL, etc.
• "JCI in my City" JCl logo banner, plaque, sign or
  monument at city entrances, airport, train
  stations, etc.

10
Corporate Identity/Marketing

• Marketing Campaign
• Media Company for WP Travels exposure and
  coverage
• JCI Talking Point Video
• World President attendance to prestigious
  congresses
• WP interviewed by major prime time shows or
  programs

11
Corporate Identity/Marketing

• Marketing Campaign
• Advertisement Agency partnership or contract
• JCI Promotional Video
• TV and radio networks - JCI commercials
• JCI Media Kits for Chapter and NOMs
• Media and PR Training Session for LPs and NPs
• Use of JCI Officers' Visits for Media and PR
  purposes

12
Corporate Identity/Marketing

• Partnerships Development and Maintenance
• JCI Partnerships Plan
• UN Core Programs Alignment
• Individual Life-Long Learning
• Business Youth Employment Entrepreneurship
• Community Worldwide Water Action
• International Diversity
• Main Relationships
• UN New York
• UN Geneva
• Unicef
• Unesco
• Council of Europe
• Eurochambers

13
Corporate Identity/Marketing

• Partnerships Development and Maintenance
• NGOs Relationships
• AIESEC
• YBI
• Business Educational Partnerships
• Franklin Covey
• ASTD
• Fast Company
• Others

14
Corporate Identity/Marketing

• Partnerships Development and Maintenance
• New relationships
• UNEP
• Fukuoka International Children's Conference
• Forum Barcelona
• All China Youth Federation
• Harvard Business Review
• Young and Successful Media
• Executive Excellence Publishing
• London Business School

15
Corporate Identity/Marketing

• Sponsors
• Sponsor Kit
• Meetings with Potential Financial Corporate
  Partners
• Current Relationships
• Air France
• New Relationships
• Hilton Hotels
• American Airlines
• JCI TOYP
• Re-Iaunch of the TOYP
• JCI TOYP training session

16
Key Area 3 Growth and Development
17
Growth and Development

• Growth Strategy Members, LOMs, NOMs
• Member Recruitment and Retention Kit
• New Members Welcome Kit
• Alliances with potential members feeder groups
• JCI Metropolitan Chapters Association
• JCI Regional Growth Coordinators
• JCI "Ambassadors" to open new targeted chapters
• JCI Worldwide Growth Day-New Leaders Day
• Targeted Countries and Cities
• Development Grant requests

18
Growth and Development

• Member Services
• 2003 and 2004 Member Survey

19
Why 2004 is a Great Year

• Because it is
• A Leap Year one more day to Lead!!!
• Our 60th Anniversary Life begins at 60!!
• The first time we have 4 NP Summits and
  Development Council Meetings right at the
  beginning of the year!!!
• A year with another UN-JCI Leadership Summit in
  NY
• An SPC Year a year to create the Future!!
• The year of the inauguration of the New
  Headquarter
• Fukuoka, Japan the venue of our World Congress
  More than 10.000 delegates
• The first year that the IPP, the WP and the
  potential candidate are working completely
  aligned
• The year of a new Secretary General
• A Year of PASSION for ACTION!!!

20
Area D JCI OFFICERS YOUR PARTNERS TO SERVE YOU
WITH PASSION
THANK YOU