???? ???? (M-Marketing) - PowerPoint PPT Presentation

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Title:

???? ???? (M-Marketing)

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Title: Ch05 Author: SuperXP Last modified by: SuperXP Created Date: 3/26/2005 9:47:33 AM Document presentation format – PowerPoint PPT presentation

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Title: ???? ???? (M-Marketing)


1
???? ????(M-Marketing)
  • ?????? Web 2.0

2
??????
  • 1.???????E-Business ? M-Business
  • 2.???????
  • 3.???????
  • 4.??????
  • 5.????
  • 6.????
  • 7.????
  • 8.????
  • 9.????

3
??NTT DoCoMo??????????????
  • NTT DoCoMo?2007?2???????????,?????????????,???DoCo
    Mo??Osaifu-Keitai?????????NTT DoCoMo????????????14
    ???????????
  • ??NTT DoCoMo????Osaifu-Keitai?????????iD??????,???
    ?????????????????????ToruCa???ToruCa????????????
    ,????????????????,?????????????????2007?10????????
    ???????iD???????ToruCa???????

4
??????-??????????(E-Business) (M-Business)
  • ????(M-Business)??????
  • ?????????????
  • ??????????????????

5
E-Business ? M-Business
  • 1.??(Microsoft)????????????????????????????
  • 2.???(Intel)??????????????????????????????
  • 3.???(Nokia)?????????????????????????
  • 4.??NTT DoCoMo?????i-mode???????????

6
E-Business ? M-Business
  • ????(E-Business)???,????????????,????
  • ????(M-business)???,??????????

7
?12-1 ?????
8
(No Transcript)
9
????(M-Business)?????????
  • 1.???????????
  • 2.????????
  • 3.????????

10
  • ???????????????????????
  • 1.???????????????,???????????????????????????????
    ????????????
  • 2.???????????????,????????????,???????????,??????
    ??,????????

11
??????,????????????
  • ???????????????
  • 1.??????????????,?????????,?????,??????????????
  • 2.????????????????????????,????,?????????
  • 3.???????????????????????,???????,?????,?????????
    ?????????????

12
  • ???????????????????
  • 1.???????????????????????,???????????,????????
  • 2.????????????????????,??????????,???????????????
    ??,???????????
  • 3.???????????,????????????????????,??????????????
    ,????????????

13
?12-2 ???????
14
  • ????????????????????????
  • 1.??????????????????,????????,???????
  • 2.??????????????????????????,????????????
  • 3.?????????????????????????????????,?????PDA?????
    ?
  • 4.????????????,????????????????,?????????????????
    ??????

15
  • ???????????????????????
  • 1.???????????????,????128K?????,??????300K??,???2
    .5?(2.5G)??????3?(3G)??,???(2005) NTT
    DoCoMo??????4?(4G)???
  • 2.?????????????????????????????,????????????????,
    ????????????????
  • 3.????????????????????????,??????????????(persona
    l area network)?

16
  • ?????????,???????????????
  • 1.????????
  • 2.????????
  • 3.????????

17
?12-3 ???????
18
?12-1 ?????????
19
???????
  • ??????????,,?????????????
  • 1.??????????????????,
  • ???????????
  • ????????????????????
  • ???????????????????
  • 2.????????
  • ??????????????
  • ????????????????
  • ????????????????
  • 3.????
  • ????????????
  • ??????????????

20
?12-4 ???????
21
?????????
  • ??
  • 1.??????????????????????????
  • 2.???????????PDA?Pocket PC?????????
  • 3.????????????????????????
  • 4.?????????????????????????

22
?12-2 ??????
23
??????????
  • 1????????????????????????????????????????????????
    ?????,????????(Openwave)?Everypath?
  • 2.?????????(M-ASP)????????????????,??????Aether?J
    P Mobile?
  • 3.?????????????????????,?????????????,??????ATT?
    GoAmerica?Palm.net?
  • 4.???????????????????????(?Verisign)????????(?Syn
    chrologic)???????????(?Sybase)?

24
??????????????
  • 1.?????????ATT?WordNet?NTT DoCoMo?i-Mode?
  • 2.???????????????(Yahoo!)?????(AOL)???(MSN
    Mobile)?????????????,??????????????????,????????
    ???My Yahoo,??????,???????
  • 3.????????????????????????,????(amazon)?eBay?????
    ??????,?????????,????????,????????????????????????
    ???????????????????
  • 4.??????????????????,?Barpoint????CD?????????????
    ?,????????????????Yodlee????????????

25
?????????????(B2C)
  • 1.??????????????,????????,???????????????????????
    ?????????????????,??????????????????????????????,?
    ??????????
  • 2.??????????????????,??????????????????CDNow?????
    ??CD,?????????????????

26
?????????????(B2C)
  • 3.????????????????????????,?????????????????????
    ??
  • 4.???????????????????????????????????????????????
    ????????????????,???????,??????????????,??????????
    ??,???????????????????????,??????????????????????,
    ????????????????????????????????????????????

27
????????????(B2B)
  • 1.???????????????????,???????????????
  • 2.????????????????(FedEx)??????(UPS)?????????????
    ,???????????????????????,?????????????????????
  • 3.??????????????????,??????,????????,???????????,
    ?????????,??????????,??????????????,????????????,?
    ???????????????????????????????????????????,??????
    ??????????????,??????????,???????????????????
  • 4.?????????????????????

28
???????????(B2E)
  • 1.???????????????????Exchange?Lotus?Notes?
  • 2.???????????????????????????????????????????????
    ??????????????????????????
  • 3.?????????????????????
  • 4.??????????????????????????????,???????????,????
    ??????

29
??????
  • ??????????,????????,??
  • ??????
  • ????
  • ????
  • ????

30
?12-5 ???????????
31
?12-3 ?????????????
32
?12-4 ?????????????
33
?12-6 ?????????
34
?12-7 ???????????????
35
????
  • ??????????????
  • 1.?????????????????????????????????,?????????????
    ??????????????????????????,???????????????????????
  • 2.???????????????????,???????????????????????????
    ???????????????????????????????????????????
  • 3.???????????????????????,???????????????????????
    ????????????,????????,??????

36
  • ????????
  • 1.???????????????????????
  • 2.???????????????????????,?????????????
  • 3.????????????????????????????
  • 4.?????????????????????????????????

37
  • ??????????????????????--?????????
  • ????,????????,?????????????,??23????78????
  • ?????????,????????????????,??????????????????????
    ??????????,????????????????????????

38
????
  • 1.?(??)???????(???)??(????)
  • 2.?(???)???????(????)
  • 3.?(???)???????????(????)
  • 4.?(???)????????????????????(????)
  • 5.?(???)???????????????(????)
  • 6.?(???)?????????????????(????)

39
  • ????????,??????????
  • 1.??????????????????,????????????????????(inbound
    indexing)
  • 2.????????????????????????????????????????????(o
    utbound indexing)
  • 3.??????????????????????????????????????????????
    ????(dialog indexing)

40
  • ??????????????????
  • 1.????(inbound indexing)???????????????,(1)??????
    ???????,(2)??????????????????????????????????,??
    ?????????????????????????
  • 2.????(outbound indexing)??????,????????,????????
    ????,?????????????
  • 3.????(dialog indexing)??????????????????????????
    ?????????,????????????????????

41
???????
  • ???????????????????????????????????????
  • ???????????????,???????????PDA ???????????????????
  • ?????????,??????????????

42
?12-8 ???????
43
?12-9 iMode ????
44
??????
  • (1)????
  • (2)????
  • (3)???????,????????????????
  • (4)??????????????,????????,??????,???????????
  • (5)?????
  • (6)?????????

45
?????????
  • ???????
  • ???????
  • ???????
  • ????????

46
????
  • ????????????????????
  • ??????(Short Messaging Service
    SMS)????????????????,??????????????????

47
???????????
  • ???????????
  • ???????????
  • ??????????
  • ?????????
  • ?????????(MMS)

48
???????????
  • 1. ??????,????????
  • 2. ??????,???????????????
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