Advent Corporation Case 2-1

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Advent CorporationCase 2-1

• Presented by Group C
• Gina Alizieri, Nadia Mootoo and Rob Murphy

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Henry Kloss

• Acoustic Research Incorporated
• KLH Corporation
• Advent Corporation

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Why form Advent?

• Formal Purpose
• Klosss Personal Reason

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Business Focus

• Large electronic companies
• Zenith
• Magnavox
• Motorola
• Objective to make the most efficient piece of
  equipment at the lowest possible price to the
  consumer

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Production

• Stayed small
• Adversary to automated production
• 130 assembly line production workers
• Time and Motion Studies

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Products

• The Advent Loudspeaker
• few would have predicted that wed make just
  ONE and call it simply The Advent Loudspeaker,
  and say flatly that it was the best we could
  offer for a long way into the future.
• The Frequency Balance Control
• Anyone who keeps pursuing that ideal, and many
  who dont would be well advised to investigate
  our Frequency Balance Control.

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Products (contd)

• The Advent Noise Reduction Unit
• Clearer than you ever though possible
• The Advocate Crolyn Tape
• DuPonts disinterest helps Advent

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Marketing

• Unique
• 150 dealers secured by a personal promise and
  Klosss reputation
• Press conferences held occasionally
• Never performed market research
• The only scheme he had which might help lock in
  the consumer was to give the product a simple
  name and then not change it.

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Development

• Kloss was very involved with RD
• Programmed himself to notice if somebody had
  already done it
• If so, he would work to improve it

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Solutions

• Research and Development Solutions
• Marketing Solutions
• Managerial Solutions

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Research and Development Solutions

• Make use of distinctive competitive advantages
• Prioritize the work
• Focus on distinctive products
• Split into RD groups

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Marketing Solutions

• Conduct market research
• Better/more distribution channels
• More cost effective advertising

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Managerial Solutions

• Effective R D management
• Smart growth strategies

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Question/Answer Session