Who is Driving Who? - PowerPoint PPT Presentation

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Who is Driving Who?

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Who is Driving Who? – PowerPoint PPT presentation

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Title: Who is Driving Who?


1
Who is Driving Who?
2
Who is driving Who
3
Web 2.0
4
Coke Campaign Directed, Do this campaigning
5
Iceland Whales Pledge
6
Defending our Oceans
7
IGO/Defending the Whales
8
(No Transcript)
9
Green my Apple
10
(No Transcript)
11
Apple Users in the drivers seat
12
Email to take the message to Jobs
13
Tagging and Social Networking sites
14
Technorati to reflect the buzz
15
Desktop viral Hug your Mac
16
Video E-card on YouTube to publicize the
campaign
17
Banners and bugs to make the campaign easier to
promote
18
Perpetual Beta Feedback site for suggested
improvements
19
Creative Commons content for remix
20
(No Transcript)
21
Results (March 2007)
  • 470,000 Google references
  • 4,070 Blog entries
  • 50,000 letters to Steve Jobs
  • 1,000,000 Unique Visits
  • 10,000 newsletter signups
  • Dell We challenge the Electronics industry to
    adopt a 100 takeback policy worldwide

22
Result
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Who is driving Who NGOs are driving and
enabling individual activism
24
Who is driving who?Individual activism is
changing the way NGOs campaign
25
Vonnegut and Global Warming
26
(No Transcript)
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