Marketing Unit

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Marketing Unit
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Guess the Cereal?
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Guess the Cereal?
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Guess the Cereal?
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Guess the Cereal?
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• Breakfast of Champions
• Like a Good Neighbor
• Melts in Your Mouth, not
• Theyre Grrrreat!

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Why do we know these slogansso well?
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• We are ________ with Over ______ marketing
  messages everyday

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Consumer Society(Market Economy)
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Consumer Societies are driven to attain
purchasing power to buy ______ ______.
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Marketing is a big deal in consumer societies.
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Give Them What They Want

• The Fundamentals of Marketing

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Marketing is

• Satisfying a __________ needs wants through
• ___________
• ___________
• ___________
• ___________
• A ________ or ________

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Questions/Implications of Marketing

1. Who are our ________/_______customers?
2. What are their ________/________needs?
3. How can we _______ these needs?
4. Why should customers _____ from us?

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Target Market

• A __________ of consumers at which a company ____
  its products and services

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Price

• _______?
• _______?
• How much does customer care about price?
• __________?

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Product

• _____ to make?
• _____ to make it?
• Level of _____?
• How many?
• How to ______ and ______?

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Place

• ______ sold?
• What kind of store?
• __________?
• __________?
• __________?

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Promotion

• ______ Promote?
• ____ Promote?
• Radio? TV?
• Billboards?
• Social media?
• ______?
• ___________?

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Demographic Factors

• Demographics

• ______
• Race
• ______
• Income
• ____________
• Economic Circumstances

• __________
• Social influence variables
• Family background
• Reference groups
• Church
• American Legion

• Maslows Hierarchy of Needs

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SWOT Analysis

• __________ (internal)
• Weaknesses (________)
• ___________ (external)
• Threats (_________)
• Discuss McDonalds SWOT Analysis as a class

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Relationship Marketing(What you want to build)

• Not mass marketing
• Aimed at individual
• Customer _______ not attraction
• _____-_____, on-going relationships
• Regular customer contact
• Spirit of trust
• Where do we see constant relationship marketing
  in our daily living??

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Five Stages of Product Life Cycle

• ________ __________- sales are zero, investment
  costs are high
• ____________ - profits do not exist, heavy
  expense of product introduction
• ___________ - rapid market acceptance and
  increasing profits
• ___________ - slowdown in sales growth. Profits
  level-off. Increase outlay to compete
• ___________ - sales fall-off and profits drop

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Marketing Mix
Graphic Organizer
Product Price
Promotion Place

• Sweet crunchy
• Whole grain
• Healthy, delicious Excellent source of
  B-vitaminsBright packaging, different size boxes

• Homemakers are cost conscious
• Looking for value
• Very competitive
• Convenience storesmore expensive

• TV Commercials
• Coupons
• Sweepstakes
• Offers
• Recipes
• Nutritional Info

• Retail stores
• Supermarkets
• Entire aisles
• Marketing battlefieldFriendly, helpfulsalespeople