THE WHITE RIBBON by Michael Haneke

1
THE WHITE RIBBONby Michael Haneke

• International Sales Strategy

2
LES FILMS DU LOSANGE

• International department created in 1999
• 5 to 8 films a year
• Our own production
• Films from other production companies
• Focus on Arthouse Films
• Established directors (J. Rivette, M. Haneke, O.
  Iosseliani)
• Upcoming directors (M. Hansen-Love, A. T. Riahi)

3
SALES

• Coproduction (Germany, France, Austria, Italy)
• Cannes 2007 First presales.
• Cannes 2009 sales on completed Film
• Sold (almost!) worldwide before the Palmarès

4
MARKETING STRATEGY

• Pre sales no marketing support (no photo, no
  promoreel, no trailer)
• Black white film
• No cast only on the directors name
• Very good script
• Cannes 2009
• A white poster
• A pressbook with photos only

5
(No Transcript)
6
(No Transcript)
7
(No Transcript)
8
(No Transcript)
9
FESTIVALS

• CANNES 2009 World Premiere
• Local Festivals. Each distributor has its own
  strategy.
• No more market screenings

10
BUDGET

• Promotionnal material (Poster, press book,
  website, advertising)
• Market screenings in Digital in Cannes
• Press Agent to coordinate the international
  journalists in Cannes and follow up

11
WORLDWIDE RELEASE

• Media Support July 1st with 20 distributors
• European release in Autumn 2009
• European synergy
• retrospective
• US release in February 2010
• Oscar nomination