??e??a se ?p??e???se??

1
??e??a se ?p??e???se?? µe p??s?p??? ??? t?? 50
at?µ?? ?a???s?as? ?p?te?esµ?t??
2
?a?t?t?ta ??e??a?
???????? ?????GOG?S MRB HELLAS ?.?. ???????S
S????G?S S??????O? 26 ?a???a???? 6
Feß???a???? 2006 ????S ??????S ??s?t??? ??e??a
µe t?? µ???d? t?? p??s?p???? s??e?te??e?? se
ep??e???se?? µe p??s?p??? ??? t?? 50 at?µ??. ??
s??e?te??e?? d?e?????sa? µe t?? ?pe????? ??a t??
p??s???e?? st?? ep??e???s?. ? ??e??a d?e?????
s?µf??a µe t??? ?a???e? de??t?????a? p?? ???????
? S????, ? ESOMAR ?a? ? WAPOR µ???? t?? ?p????
e??a? ? MRB Hellas. ???G??????????? ??T???S
?ata??µ? t?? s??e?te??e?? se 3 ???d???
??????µ???? d?ast????t?ta? (ß??µ??a??a / eµp????
/ ?p??es?e?). ?? ep??e???se?? ep???????a? ap?
t?? ß?s? ded?µ???? t?? ICAP. ???G?? 50
ep??e???se?? µe p??s?p??? ??? t?? 50 at?µ?? (?a?
5 ep??e???se?? a?a??t?s?? ste?e???) ???????S
????a, Tessa??????, ????sa, ??t?a,
?????e??. S??????????S ????st??a? 15 e?e???t??
t?? MRB Hellas S.A.
?? e??t?µat?????? t?? ??e??a? s?ed??st??e, ?
a????s? ?a? ? pa???s?as? ????e ap? t??
??e???t??? ?µ?da t?? ???????.
3
??µ? de??µat?? / ????? a????s??
?????? ?55
?????????? 20 36,4
??????? 12 21,8
?????S??S 23 41,8
(????????S ???????S? S?????O?) (5) (9,1)
???????S
????a 38 69,1
Tessa?????? 6 10,9
????sa 4 7,3
??t?a 4 7,3
?????e?? 3 5,5
???T??S ??G??????O?
??? 99 e??a??µe??? 28 50,9
100 e??a??µe??? 27 49,1
4
2.1.a ??s? p??et??µasµ???? e?t?µ?te ?t? e??a? ??
ap?f??t?? ??? aµ?s?? µet? t? p??t? pt???? t???
??a t?? ??ta?? t??? st?? a???? e??as?a?
S????? ?p??e???se?? (?55)

??T??????S ??????S??S (???????G?S?)

• ?S?? ???O???? ??? ??? ????? ?????????S?????
• ? ???e??? p?a?t???? ?s??s?? ?a? eµpe???a?,
• ? µe???? ap?stas? µeta?? ?e???a? ?a? p?????.

• ?S?? ???O???? ??? ????? ?????????S?????
• ??a??p???t??? ?e???t??? ?at??t?s?,
• ?a?? ???s? t?? a?t??e?µ????.

5
2.1.ß ??s? ?a?? p??et??µ????? ta e??????? ???
t??? p??pt???a???? f??t?t?? ??a t?? ??ta?? st??
a???? e??as?a?
S????? ?p??e???se?? (?55)

6
2.2.a ???e? de???t?te? / ???se?? ???s?µe? ??a ??a
?e?e?se???µe?? st?? a???? e??as?a? e?t?µ?te ?t?
?a ?p?epe ?a ap??t??? ?? f??t?t?? st?
?a?ep?st?µ??
S????? ?p??e???se?? (?55)
?????µ?te? ?pa?t?se??

• ?eµ???µ??e? ??af????
• ????????s? ?p??e???µat???t?ta?
• G??s? ???as?a??? ???a??µ?t??
• ?e?t???t?ta st?? ??µ???s?
• ??????? ???t?ß??????
• ??es? st? G?apt? ????

7
2.2.ß ???a ?a?a?t???st??? e??as?a??? ???t??p?a?
a?a??t?te st? d??? sa? ep??e???s? ap? ??a?
ap?f??t? ??? p?? e?s???eta? ??a p??t? f??? st??
a???? e??as?a?
?????µ?te? ?pa?t?se??
S????? ????????S?O? (?55)
????es? ??a ????e?? / ???at???t?ta 32,7
G??s? / ??t????? t?? ??t??e?µ???? 21,8
?????µ?a / ?????s?asµ? 18,2
???t?ß????a 14,5
T???s? ??a ????s? 12,7
F???d???a ?pa??e?µat???? ???????? 10,9
G??s? ????? G??ss?? 9,1
???at?t?ta ?µad???? S??e??as?a? 9,1
S???pe?a 7,3
?pe?????t?ta 7,3
??es? st?? ?p????????a 7,3
???a??t???t?ta / ?e??d???t?ta 7,3
???sa?µ?st???t?ta 5,5
??t?µ?t?ta 5,5
?pa??e?µat??? S?ßa??t?ta 5,5
s????e?a...
??s??e?d?s?a 5,5
???? 3,6
????µ??e?a 3,6
?f?s??s? 3,6
???d???e?a 3,6
??e????a 3,6
??a??t?ta ???????? af?µ???s?? ???? p?a?µ?t?? 3,6
8
2.2.? ???e? ap? t?? pa?a??t? pe??pt?se??
a?t?µet?p??ete s????te?a µe ap?f??t??? ??? p??
e?s?????ta? ??a p??t? f??? st?? a???? e??as?a?
????? 3 apa?t?se??
S????? ?p??e???se?? (?55)

9
2.2.d ??s? s?µa?t??? e??a? st?? a???? e??as?a?
??a? ???? ap?f??t?? ??? ?a e??a? de?t???? st?? /
st?...
S????? ?p??e???se?? (?55)
???µa?a ap? 1 ?a????? ?a????st??? ??? 5
?p???t?? ?a????st???
45,5
29,1
40,0
34,5
32,7
36,4
30,9
41,8
10
2.2.e ?? ?p???s??µe ?t? ??ete ?a ep????ete µeta??
d?? ap?f??t?? p?? ?ta? e??s?? ?a??? se ??a ta
st?d?a t?? a???????s??. ? d?af??? e??a? ?t? ?
??a? (? µ?a) e??e p??t? pt???? e?? ? ?????/? ????
e??e µetapt???a??. ?a? ?? d?? se s??af?
a?t??e?µe?a ?a? ap? e??s?? ?a?? pa?ep?st?µ?a.
????? ap? t??? d?? ?a ep????ate
S????? ?p??e???se?? (?55)

11
2.2.st ??t??????s? ?p?????? µeta?? ap?f??t?? µe
p??t? pt???? ?a? ap?f??t?? µe µetapt???a??
?????µ?te? ?pa?t?se??
??s?st? 56,4 t?? ep??e???se??
??s?st? 27,3 t?? ep??e???se??
????????S??S ??? ?????G??? ??? ???F???? ?? ????????????
?e??ss?te?e? e?e?d??e?µ??e? ???se??
?e?a??te?? e???? ???se??
?a??te?? ap?d?s? st?? d???e??
?a??te?? ???s? t?? a?t??e?µ????
?e?a??te?e? d??at?t?te? e???????
?e??ss?te?e? ???at?t?te? ??????s??
?e??ss?te?? pe??a ???? p?a?t??? ?s??s??
?a??te?? ??a t?? e????a t?? eta??e?a?
??e? ??p??se? pe??ss?te?? sta ??a??a
????????S??S ??? ?????G??? ??? ???F???? ?? ??O?? ??????
? ap?d?t???t?ta e?a?t?ta? ap? t?? p??s?p???t?ta ?a? ??? ap? t? µetapt???a??
Ta ??e? t? d??at?t?ta ?a e?e????e? µ?sa st?? ep??e???s?
??e? ?aµ???te?? ??st?? aµ??ß??
??e? ????te?e? apa?t?se?? e???????
?? µetapt???a?? de? e??a? a?a??a?? ??a t?? a????e? t?? ep??e???s??
12
2.3.a ?? ap?f??t?? p???? e????????
pa?ep?st?µ?a??? ?d??µ?t?? ?????, ?at? t??
e?t?µ?s? sa?, t? µe?a??te?? ??t?s? st?? a????
e??as?a?
S????? ?p??e???se?? (?55)
????? 5 apa?t?se??

13
2.3.ß ?? ap?f??t?? (p??t? pt????) p???? ???st????
ped??? ?????, ?at? t?? e?t?µ?s? sa?, t?
µe?a??te?? ??t?s? s?µe?a st?? a???? e??as?a?
S????? ?p??e???se?? (?55)
????? 5 apa?t?se??
?? ??? ??G??????? ????S? (?at? t?? e?t?µ?s? t?? 55 ep??e???se??)
?p?st?µe? ??????µ?a?, ?p??e???se??, ??????s?? 94,5
?p?st?µe? ?????f??????, ?p?????st?? 78,2
?e???????a ?a? ?p?st?µe? ???a????? 49,1
?a??µat??? ?a? Stat?st??? 34,5
?p?st?µe? ??e?a? 25,5
??µ??? ?p?st?µ? 20
?p?st?µe? ?p????????a? ?a? ?e?µ????s?? 16,4
?????????? ?p?st?µe? 16,4
?p??es?e? ?sf??e?a? 12,7
F?s???? ?p?st?µe? 10,9
????te?t????? ?a? ???e?d?µ?a 9,1
?p?st?µe? ???? (???????a, ???te???????a) 7,3
Ge?p?????? Sp??d?? 7,3
????e? 7,3
?p?st?µe? G?? ?a? ?e??ß?????t?? 7,3
?????te?e? ?? a?af???? st?? ???d? t?? ?p??es???,
t?? ep??e???se?? st?? ?tt??? ?a?
?se? ????? 100 e??a??µe????
??af???p?????ta? ?? ep??e???se?? st?? ?tt??? ?a?
a?t?? µe 100 e??a??µe????
?????te?a st?? ?tt??? ?a? st?? ep??e???se?? µe
??? 99 e??a??µe????
14
2.3.? ?? ap?f??t?? (p??t? pt????) p???? ???st????
ped??? ?????, ?at? t?? e?t?µ?s? sa?, t? µ????te??
??t?s? s?µe?a st?? a???? e??as?a?
????? 5 apa?t?se??
S????? ?p??e???se?? (?55)
?? ??? ????????? ????S? (?at? t?? e?t?µ?s? t?? 55 ep??e???se??)
??ep?st?µ????? G??st??? ?ed?a (?e??d?????a?, ?st???a?, Te???a? t?? ep?st?µ??) 56,4
????e? (e??ast???? ?a? ??af???? t???e?) 47,3
?????p?st???? ?p?st?µe? 36,4
?p?st?µe? ????t?sµ?? 25,5
?????????? ?p?st?µe? 25,5
?p??es?e? (?p?? ????a??? ??????µ?a?, ?????sµ??) 23,6
??µ??? ?p?st?µ? 12,7
????te?t????? ?a? ???e?d?µ?a 10,9
Ge?p?????? Sp??d?? 9,1
?p??es?e? ?sf??e?a? 9,1
?p?st?µe? G?? ?a? ?e??ß?????t?? 9,1
?a??µat??? ?a? Stat?st??? 7,3
?p?st?µe? ??pa?de?s?? 7,3
F?s???? ?p?st?µe? 5,5
?p?st?µe? ??e?a? 5,5
15
2.3.d ????? ???st???? a?t??e?µ???? ??
µetapt???a??? t?t??? ?????, ?at? t?? e?t?µ?s?
sa?, t? µe?a??te?? ??t?s? st?? a???? e??as?a?
S????? ?p??e???se?? (?55)
????? 5 apa?t?se??
????????????? ?????? ?? ??? ??G??????? ????S? (?at? t?? e?t?µ?s? t?? 55 ep??e???se??)
?p?st?µe? ??????µ?a?, ?p??e???se??, ??????s?? 78,2
?p?st?µe? ?????f??????, ?p?????st?? 78,2
?a??µat??? ?a? Stat?st??? 34,5
?e???????a ?a? ?p?st?µe? ???a????? 29,1
?p?st?µe? ??e?a? 20
??µ??? ?p?st?µ? 16,4
?????????? ?p?st?µe? 14,5
?p?st?µe? ???? (???????a, ???te???????a) 12,7
F?s???? ?p?st?µe? 12,7
?p?st?µe? ?p????????a? ?a? ?e?µ????s?? 12,7
?p?st?µe? G?? ?a? ?e??ß?????t?? 9,1
????te?t????? ?a? ???e?d?µ?a 7,3
?p?st?µe? ??pa?de?s?? 7,3
????e? 5,5
Ge?p?????? Sp??d?? 3,6
?p??es?e? ?sf??e?a? 3,6
16
2.3.e ??s? ?ata???µ??a st?? a???? e??as?a? e??a?,
?at? t? ???µ? sa?, ???e ??a ap? ta pa?a??t?
?a?ep?st?µ?a?? ?d??µata
S????? ?p??e???se?? (?55)
?p???ta ?????? ?ata???µ??? () ?p???ta ?ata???µ??? ()
?????? ?ets?ß?? ????te??e?? 89,1 78,2
??????µ??? ?a?/µ?? ?????? 87,3 60
?????? ?a? ?ap?d?st??a?? ?a?/µ?? ?????? 78,2 40
???st?t??e?? ?a?/µ?? Tessa??????? 72,7 34,5
?a?ep?st?µ?? ?at??? 67,3 21,8
???te?? ?a?ep?st?µ?? 61,8 34,5
?a?ep?st?µ?? ?a?ed???a? 52,7 18,2
?a?ep?st?µ?? ??a?????? 40,0 12,7
?a?ep?st?µ?? ???t?? 40,0 12,7
? e??t?µe??? ??????e ?a a???????se? ta
s???e???µ??a ?a?ep?st?µ?a?? ?d??µata µe ß?s? µ?a
???µa?a ap? t? 1 ??? t? 5 ?p?? 1 s?µa??e?
?a????? ?ata???µ??? ?a? 5 s?µa??e? ap???ta
?ata???µ???. ? p??a?a? ape??????e? t? ?????sµa
t?? ??se?? 45 (ap???ta µ????? ?ata???µ???)
a??? ?a? t?? ap???ta ?et???? a?af???? (??s? 5
ap???ta ?ata???µ???). ? ?e?????s? t?? ?d??µ?t??
pa?aµ??e? ?d?a.
17
2.3.st ??s? ?ata???µ??a st?? a???? e??as?a?, ?at?
t? ???µ? sa?, ?a???a ap? ta pa?a??t? e?pa?de?t???
?d??µata p?? ?e?t??????? st?? ????da
S????? ?p??e???se?? (?55)
???µa?a ap? t? 1 ??? t? 5 ?p?? 1?a?????
?ata???µ??? ?a? 5ap???ta ?ata???µ???
?p???ta ?????? ?ata???µ??? () ?p???ta ?ata???µ??? () ?e? t? G???????? ()
Deree College 54,5 27,3 7,3
New York College 41,8 16,4 14,5
Alba Graduate School 36,4 18,2 45,5
American College of Thessaloniki 30,9 20 32,7
Mediterranean College 30,9 14,5 20
City Liberal Studies / Affiliated Institution of the University of Sheffield 21,8 7,3 50,9
I.S.T. / Independent Science and Technology Studies 21,8 5,5 30,9
La Verne () 18,2 3,6 34,5
() ?a??t? t? s???e???µ??? ?d??µa de? ?e?t????e?
p????, a??????e?ta? ??at? ??e? ap?f??t??? st??
a???? e??as?a? (sta ?t? ap?f??t?s?? p??
d?e?e????ta?).
?p?s?µa????ta? ta ????? p?s?st? e?p??s?p??
ep??e???se?? p?? de? ??????a? s???e???µ??a
?d??µata (s?µpe???aµßa??µ???? ?d??µ?t?? µe ?????
p?s?st? ?et???? a???????s??). ?at? µ?s? ??? t?
p?s?st? t?? de? ??????? e??a? ???t? st? 30.
18
2.3.? ??s? ?ata???µ???? e??a? st?? a???? e??as?a?
?? p??pt???a??? t?t??? e???????? pa?ep?st?µ???
?a? pa?ep?st?µ??? ????? t?? ?? ? t?? ???
S????? ?p??e???se?? (?55)
???µa?a ap? t? 1 ??? t? 5 ?p?? 1?a?????
?ata???µ??? ?a? 5ap???ta ?ata???µ???
???ta ?t???a ????????? ??? () ???ta ?t???a ??? ?? ? ??? () ?etapt???a?? ????????? ??? () ?etapt???a?? ??? t?? ? ??? ()
5??a??et??? ?ata???µ???? 18,2 21,8 18,2 36,4
4 45,5 56,4 50,9 45,5
3 29,1 18,2 21,8 14,5
2 5,5 1,8 7,3 0
1?a????? ?ata???µ???? 1,8 0 1,8 0
?e? G???????? 0 1,8 0 3,6
63,7
78,2
69,1
81,9
?????sµa ??se?? 4 ?a? 5 (e?a??et??? a??et?
?ata???µ????)
19
2.4 G?at? ?at? t? ???µ? sa? e??a? s?µa?t??? ?a
sp??d??e? ?a?e?? st? pa?ep?st?µ??
S????? ?p??e???se?? (?55)
????? 3 apa?t?se??
?????te?? a?af???? st?? ?µp?????? ep??e???se??
?a? st?? ?p????p? ????da
?????te?? a?af???? st?? ???d? t?? ?p??es???
?????te?? a?af???? st?? ???d? t?? ???µ??a??a?
?????te?? a?af???? st?? ep??e???se?? t??
?p????p?? ????da?

20
2.5 ?p??e?? ??a t? ???? t?? ?a?ep?st?µ???
S????? ?p??e???se?? (?55)
???µa?a ap? 1 ?a????? S?µa?t??? ??? 5
??a??et??? S?µa?t???

21
2.6 ???a e??a? ta s?µa?t???te?a p??ß??µata t??
?a?ep?st?µ???
S????? ?p??e???se?? (?55)
????? 5 apa?t?se??

22
2.7 ?se?? p??s?p??? s?µf??e?te ? d?af??e?te µe
t?? ?e?t?????a st?? ????da µ? ??at????/µ?
?e?d?s??p???? pa?ep?st?µ??? µe d?da?t?a ??a ?s???
f??t??? se a?t?
S????? ?p??e???se?? (?55)
S?µf???a 60
?????te?a St??? ???d??? t?? ???µ??a??a? ?a?
t?? ?p??es???
??af???a 16,4

23
?e p??? t??p? ???ete ?????? t?? p??s???e?? sa?
st?? ep??e???s?
S????? ?p??e???se?? (?55)
????? 2 apa?t?se??

??s? a??e???? 60
??s? a???????s?? ß????af???? s?µe??µ?t?? p?? ap?st?????ta? 49,1
??s? es?te????? µeta????se?? ?a? p??a????? 23,6
??s? eta??e??? p??s????? ste?e??? 12,7
??s? d?a????sµ?? 12,7
??s? epaf?? µe ???a ste???? / t?? a????? ep??e???se?? 9,1
?p? s?st?se?? ???st?? 5,5
?????te?a ta a?af????
???d?? ???µ??a??a? ?a? ?µp?????
???d?? ?p??es???
???d?? ?p??es??? ?a? ?p??e???se??
?p????p?? ????da?
24
? ep??e???s?? sa? ???a???e? seµ?????a
epa??e?µat???? ?at??t?s?? ??a t??? e??a??µe????
t??
S????? ?p??e???se?? (?55)

• gtgt ?? 10 ?p??e???se?? p?? d??????? ?t? de?
  ???a?????? seµ?????a epa??e?µat???? ?at??t?s??
• ??a t??? e??a??µe???? se a?t??, ?e?a????? ta
  a?t?a ?? e???
• ?e? e??a? apa?a?t?ta, µa?a??e? ?a?e??
  d???e???ta? 5 a?af????
• ???a? ?aµ???? ?????? ap? t?? pa?a???? 4
  a?af????
• ???a? ????? t? ??st?? ??a µ?a ep??e???s? ?a?
  µ???? t? ?fe??? 2 a?af????