High School Strategy

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High School Strategy
Presented By Kate Weaver John Robinson
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Our High School Strategy Vision

• Increase the number of black actuaries by
  building awareness of the actuarial profession
  among black students and their influencers.

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Our Three Strategies

1. Develop and maintain relationships with targeted
   high school level students and influencers
2. Leverage organizations that support our vision
3. Develop engagement and delivery methods that
   match resources available

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Strategy 1 Develop and maintain relationships
with targeted high school level students and
influencers

• Develop and execute a strong plan to identify
  target schools
• Identify and engage key influencers in target
  schools (3 year plan)
• Develop sample engagement strategies for schools
  (teachers), parents, student, graduates
• Review/evaluate annual success and revise list
  accordingly
• Expand activities across schools and new schools
• Pros available school data SAT scores,
  diversity stats to cross reference and select
  schools consistent approach, adapt to situation,
  turn-key longer term view, parental support
  multiple connections
• Cons potentially limited resources within IABA
  schools may not be open to our approach
  competing for limited time lack of parental
  receptivity higher level of rejection

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Strategy 2 Leverage organizations that support
our vision

• Local affiliates to contact certain organizations
  that have a black focus
• Ex. Jack Jill, Inroads, Gems, Links, MESA,
  Black Achieves
• Pros Increases awareness, wouldnt need much in
  the way of resources
• Cons May not be math related
• Book IABA into University outreach programs
  (minority outreach programs)
• Pros Targets right audience
• Cons Isnt necessarily targeting for actuarial
  science

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Strategy 2 Leverage organizations that support
our vision (continued)

• Hook up with Universities that may not have
  outreach programs work with IABA to foster
• Pros University should see value in effort,
  increase awareness of IABA
• Cons Convince University that its worthwhile,
  may be costly
• Membership listing contact college student
  members to get names of high school math teachers
• Pros focused effort, wouldnt take much
  resources, definite contact
• Cons none
• Target organizations that offer math competitions
• Pros targeting people with demonstrated math
  ability
• Cons may not want to give us press time

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Strategy 2 Leverage organizations that support
our vision (continued)

• Contact organizations composed of high school
  math teachers
• Pros get qualified individuals
• Cons may not have resources to do this to a
  great extent
• Pick affiliate to host IABA math event
• Pros builds relationship, targeted audience
• Cons prize money, lots of work
• Contact PSAT, identify high school students early
  in their career that may have math aptitude
• Pros They distinguish by race
• Cons Logistics
• Actuarial foundation
• Pros Supports similar issue, has money
• Cons may not have diversity focus

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Strategy 3 Develop engagement and delivery
methods that match resources available

• Use of media
• Pros reach broader audience gives volunteers
  material, do on your own time
• Cons cost shelf-life
• Use of technology
• Pros reach broader audience can be updated
• Cons getting it organized audience needs access
  to technology cost?
• Identify leader (sole focus is HS strategy)
• Pros central point of contact accountability
• Cons invest in leader may not follow through,
  may step down

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Strategy 3 Develop engagement and delivery
methods that match resources available (continued)

• Recruiting volunteers
• Pros increase volunteers yields to increase in
  reach
• Cons limited/seasonal resources
• City-wide events (contests/competitions/math
  science fairs)
• Pros reach large group of people at one event
• Cons manning booth volunteer for whole day

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Other Outreach Ideas

• ACT scores
• Purchase mailing list of African American
  students who scored X or higher
• Target mailing to this group