Location-aware Tourist Information System

1
Location-aware Tourist Information System

• Concept Slide Presentation
• Group 1
• Richard Armstrong
• Adam Barta
• Peter McMahon

2
Market Need

• Location aware information/advertising service
  gives tourist sites contact with tourists
• The target market are tourist sites that will pay
  for advertising
• Product advertises directly to the target market
• Uniqueness Unexploited advertising domain

3
The End User

• The End User is the tourist who will rent a car
  in which the product is installed
• The Customers are the companies who will buy
  advertising space on the product.
• The product requires minimal input from the end
  user Tune into the correct radio station, then
  drive!

4
Explaining The System

• The Tourist Information System is a GPS device
  that allows a tourist to determine his/her
  current position and provides relevant
  information about the current area.
• The device is mounted in a rented car and
  broadcasts information/advertising to the cars
  radio.
• The device will provide information based on the
  current positional information from the GPS unit.
• Information/advertising stored on the unit is
  updated via GPRS.

5
Subsystem Internals
6
Subsystem Interconnection
Audio Controller
GPRS Module
GPS Module
Power Module
CSB uProc Board
7
Subsystem Enclosure
8
Product Look-and-Feel Description

• The product needs to be housed in the dash board,
  boot compartment or under the bonnet.
• It must be able to withstand jolts and bumps.
• The casing which the product is placed in should
  be constructed from
• Durable Plastics or
• Sheet Metal

9
User-interface Experimentation

• The user can interact with the system in the
  following three ways
• Listening to a dedicated tourist information
  channel which is quiet between adverts.
• Listening to a normal radio station which allows
  tourist information adverts to be played when
  passing certain areas.
• Log mode, which notifies the user with a beep
  that an advert is available. The adverts are
  queued up and the user can then press a button to
  play back each advert. This mode doesnt
  interrupt radio play.

10
Use Case Diagram
11
The Conclusion

• The target market are tourist sites that wish to
  attract visitors and will pay for advertising
• The problem of how to advertise directly to the
  end user is solved
• This product exploits an untapped advertising
  resource

12
Poster Slide