Laboratory of mobile services

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Laboratory of mobile services
Project Altero Zoom Personal knowledge
management system Alterozoom private,
corporate and public service built on its
basis. Nizhny Novgorod 29.11.12
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Project team
Project manager (ideologist) Umnov
A.L. Business angel, co-owner and initiator of
innovative companies. The best-known
projects The Road TV, The monitoring system of
oil and gas wells, The system of local
information LIST, The system of long-distance
WiFi connection with using of controlled antennas
and others The team has performed the scientific
and technical work for the companies such as
Intel, Microsoft, Nokia The core of the team
exists and carries out projects together during
for seven years in the LBS Group. The project
will be implemented in the framework of the new
company formed with the participation of the
investor
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Essence of innovation
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Product

• Software and hardware platform that allows the
  user
• Create interactive multimedia personal notes from
  the information resources and Internet resources.
  These notes are available from any landline or
  mobile devices online and offline modes
• Organize multimedia notes into personal knowledge
  base (on the principles of the semantic network).
• Distribute the organized information through
  multiple communication channels email, social
  networks, thematic sites and by AZ-built devices
• The platform allows to create B2C and B2B
  products that solve problems of fast organizing
  information
• Personal Information System
• Local Information Systems of enterprises
• The system of interaction

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Business model

• Formation of target loyal audience by providing
  free unique services of high quality
• Sale additional information packets to this
  audience in the context of their interests and
  circumstances and connectivity of local
  information systems
• Creating a custom local information systems that
  create an environment for users of the system
• Using a unique mechanism for the promotion of
  avto-advertising

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Benefits of Alterozoom for users

• Service has its own possibilities for organizing
  multimedia notes and advanced tools to work with
  content in this article. Possibility of
  organizing a logical structure, folding
  information, adaptation to the mobile and
  standard web browsers
• The possibility of interaction with the
  environment and infrastructure through the
  gadgets.
• The mechanisms of search and classification of
  information
• Easy Mash Editor

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Advantages of the business model

• The combination of B2B and B2C models of
  Alterozoom
• Free of all functions for users, including
  premium in other services
• Content model of attracting and retaining the
  interest
• Making a profit by selling content
• Making a profit by selling services of creating
  local information systems

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Advantages of the model of promotion Alterozoom

• Ability to organize large-scale geo-social games
  on the basis of Alterozoom that can serve as a
  good tool for the service advertising in general.
• Built-in auto advertising in the messages sent by
  the user through the service.
• Content model of attracting and retaining users.
• iFrame model of representation the content
  Alerozoom and related advertising services
• Offline connection to the service through the
  system stands in the place of service demand

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Stage of the project

• At the moment, based on the platform
• The development of a functional project that
  should be sufficient for the creation of local
  information systems and the launch of the project
  to a mass audience is completed
• A number of projects to develop local information
  systems (a number of conferences, UNN, Youth
  Forum) are implemented
• The creating of a tourist information system for
  the Nizhny Novgorod region is in the stage of
  implementation.

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Intellectual property

• Intellectual property of the project consists of
• Registered computer program that will be
  transferred to the newly created company
• Processing algorithms data
• Design elements and logos to be registered on the
  company
• Experience of the implementation of projects
  from the IT field and business connections
• Estimated value of IP is 50 million rubles

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Market in Russia

• Market B2B
• Companies that serves the people in the tourism
  sector. More than 20 thousand companies in
  Russia. The potential of the market's sector -
  600 million rubles a year.
• market - 600 million rubles a year.Regional and
  federal government agencies working in the
  tourism sector. About 100. Projects in this
  sector have already been implemented by the
  project team. Capacity - 100 million rubles a
  year.
• Universities, schools and other institutions of
  further education. More than 900 colleges and
  universities. Capacity - 100 million rubles a
  year.
• Advertisers. Potential has not been assessed. At
  the initial stage of implementation is not the
  target market
• Market B2C
• Tourists who organize their holidays themselves.
  Nearly 2 million people a year. The potential is
  200 million rubles a year
• People receiving an education - students, school,
  further education, self-education. The potential
  is 100 million rubles a year.
• The total potential market in Russia is more than
  1 billion per year. Foreign market can be
  estimated at least 10 times greater.
• By the end of the fifth year it is planned to
  take no more than 10 of the market.

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Commercialization
  1 2 3 4 5
Total sales, thousand 125 525 1 500 5 750 25 000
Information packets 0 25 250 2 000 17 500
local applications 125 500 1 250 3 750 7 500
The companys value in the third year
3Revenue, in the fifth 4EBITDA
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Risks

• Lack of speed of development of the project in
  which the arrival of strong competition is
  possible. In IT projects, the decision of
  attracting investments and supplemented by grants
  to accelerate sales and attract customers.
• Incorrect assessment of consumer willingness to
  pay for information. The solution is V2B (in
  various versions), the concentration in the
  western markets.
• Technical risks the platform is designed, small
  risks are solved qualified specialists

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Investment

• Investing involves two stages.
• The first stage (duration 1 year). The amount of
  investments 500 thousand
• It is planned to attract the grant of the Fund
  "Skolkovo" in 50 million.
• Areas of investment costs
• The main areas of costs in the first stage
• payroll 275 thousand
• purchase of equipment 15 thousand
• marketing and promotion 90 thousand
• Rent server capacity and bandwidth 15 thousand
  
• Other operating costs 105 thousand
• Second stage. The amount of investments 750
  thousand
• The main areas of costs on the second stage
• payroll 375 thousand
• purchase of equipment 37,5 thousand
• marketing and promotion 225 thousand
• Other operating costs 112,5 thousand
• Forecast of development is made without regard to
  the grant of the Fund "Skolkovo". Involvement of
  the grant will accelerate the implementation of
  the project

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Proposal to investors
Investing takes place in two tranches. The second
tranche is to achieve the KPI.The initial value
of the company 1,25 million rubles. In
exchange for an investment of 0,5 million , a
share of private investor 1 is 28,6. After the
first phase (1 year) value of the company
revalued at 3,5 million . In exchange for the
investment of 0,75 million , a share of private
investors 2 is the amount of 17,6. The total
share of private investors (s) is 41,2 Way out
is sale to a strategic investor IT industry in
five years.The cost share of the private
investor (- s) at the exit of the investor is  
87 million .
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Thank you for your attention

• Contacts
• umnov_at_wl.unn.ru
• 7 905 668 73 48
• ?leksey Umnov