Awareness - PowerPoint PPT Presentation

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Title:

Awareness

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Title: PowerPoint Author: Lee Last modified by: Lee Created Date: 9/25/2001 1:59:15 PM Document presentation format: Company – PowerPoint PPT presentation

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Slides: 7
Provided by: Lee
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Tags: awareness

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Transcript and Presenter's Notes

Title: Awareness


1
?????
  • Awareness
  • Attraction
  • Preference
  • Consuming
  • Satisfaction
  • Repeat customer

2
???????
  • ????
  • ??????
  • ???????
  • ?????????
  • ??????
  • ???????
  • ????????

3
???????
  • ????
  • ????
  • ????
  • ????
  • ????

4
?????????
  • ???? - ????
  • ???? - ??????
  • ??
  • ???
  • ???
  • ????
  • ???? - ??????
  • ?????????????????

5
??????? 4P
  • ??(product)
  • ?????(place)
  • ??(price)
  • ?????(promotion)
  • advertisement
  • DM
  • Personal sale
  • PR
  • Word of mouth

6
?????
  • ??????????/?
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