Smarter Buildings

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Smarter Buildings
Presentation

• Ken Dozier
• Far West RTTC
• 03/15/02

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The Future
When the Rate of Change Outside is Greater Than
the Rate of Change Inside, The End Is In Sight
Jack Welch, Chairmen General Electric
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Velocity
According to Silicon Valley CEOs, 60 of the
high-tech items they manufacture today did not
exist 10 months ago
Lon Hatamiya, Secretary - California Trade and
Commerce Agency
Startups are now expected to go public within
6-18 months after venture investment
Donna Jensen, Founder and CEO of startups.com
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What is Knowledge ?
Truth
Knowledge
Belief
Universal
Social
Personal
No Debate
Converge on debate
Diverge on debate
Effect
Cause
Cause
10 Philosophical Mistakes (Adler 85)
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The Future
Man will never reach the moon, regardless of all
future scientific advances
Lee De Forest, Radio Pioneer, 1957
Source The Future is Ours Communication of
the ACM, March 2001
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6-D Dimensions of Global Commerce
Source The Social Life of information, Brown
Duguild
Denationalization
Decentralization
Disaggregation
Despacialization
Demassification
Disintermediation
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Global Competition

• 3 Finland
• 4 Luxembourg
• 5 Netherlands
• 6 Hong Kong
• 7 Ireland
• 8 Sweden
• 9 Canada
• 10 Switzerland

Source The world Competitiveness Yearbook IMD
International
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Make Sell vs Sense Respond
Chart Source Corporate Information Systems,
Applegate
Federal Agencies, SBIR Mission Based, Linear
(push) Universities Curiosity Based, emerging,
(push)
Chabol (large companies) hierarchy, products
based, (push)
Venture Niche markets, public trading (pull)
Incubators and Science Parks created to bridge
gap between development and commercialization
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Industry Clusters
(ERI/McGraw Hill,Americas Clusters,1995)
Key Export Oriented Firms
Consumer Electronic Assembly
Computer Hardware Assembly
Industry Cluster Electronic
Key Supplier Oriented Firms
Tool, Die Machinery
Office Production Supply
Specialized Component Supply
Key Economic Infrastructure Providers
Education Training Institutions
Physical Infrastructure Providers
Financial and Regulatory Institutions

• Industry Cluster collections of competing and
  collaborating industries in a region networked
  into horizontal and vertical relationships,
  involving strong common buyer-supplier linkages,
  and relying on a shared foundation of specialized
  economic institutions. Because they are built
  around export-oriented firms, industry clusters
  bring new wealth into a region an help drive the
  regions economic growth.

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Industry Clusters
(ERI/McGraw Hill,Americas Clusters,1995)
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Industry Clusters
(ERI/McGraw Hill,Americas Clusters,1995)
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Industry Clusters
(ERI/McGraw Hill,Americas Clusters,1995)
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The Evolution of Industry
(Americas Clusters,1995)
1990-2015
1940-1965
1965-1990
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Clusters
Gus Koehler, USC
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The Non-Linear
Developers
Drivers

• Gates Microsoft Xerox
• Jobs Apple Xerox
• Clark SGI ES, Stanford
• Clark Netscape University of Illinois

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EZ and Incubator Spatial Distribution
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Beneficiaries from the ETTC
As part of the ETTCs work, the ETTC has won
support from EDA for its help on these other EDA
projects.

• New Economics for Women
• First AME Church/BreakAway
• Economic Resource Corporation
• Merced County Project
• Orange County Project
• Seattle Project
• Hawaii Project

Future Projects
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Media Bandwidth
Source 1999 Fall Meeting, Community
Development Council, Chuck Matthews INFOWORLD,
Sept. 2000
ATM
Gigabit Ethernet
IEEE 1394 / Firewire
LASER / Fast Ethernet
10BaseT / CAT 5
Microwave / Ethernet
G3 / Wireless LAN
DSL/ Cable
G2 Wireless
G1 Wireless
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High Speed Services
High Burst
Frame Relay
SMDS
X.25
Myrinet
ATM/ BISDN
Switched T-Carriers
DSL
ISDN
Dial up
Dedicated Private line and Ethernet
Low Burst
64 K
1.5M
45M
150M
600M
1.6G
bps
Source Broadband Communication Systems, Conrad
64 K 1.5M 45M 150M 600M 1.6G
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The six-pack

• The connection point in each cubicle / office
• ATM to the desktop.
• A coaxial and fiber optic connection for next
  generation high-speed bandwidth requirements like
  streaming video and distributive computing
• Additional Ethernet ports for multiple connection

1 - 75 ohm coax
1 - Fiber optic
4 - Category 5 or 7 Twisted Pair
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Network Cost
NEW New Economics for Women

• ETTC designed System for NEW
• To connect 184 users to high-speed
• network access
• DirectPC / DSL network connection
• 46 6-pack connections.
• Matrix E7 Ethernet switch capable of handling
  184 users (37,779).
• Upgradeability to ATM.
• ATM test system including 4 OC-3 ports (17,753).

• Existing System
• 22 dial-up lines
• Only 56K access through telephone.
• No file sharing capabilities.
• No backup services
• No high-speed video capabilities.
• No upgradeability path.

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Traditional Entrepreneurship

• Typical Waterfall model
• Six Stages
• basic research, development research, product and
  process ideas, prototype, production, diffusion

• Criticisms
• Too much focus on the solution push
• basic research not the only initiator stage
• relationship between research and
  commercialization is too complex to be linear
• Users are the key pull to the problems and
  markets

Sung 2001
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ETTC Existing Infrastructure
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High-speed ATM Network base
This will connect to existing IT infrastructure
and give us high speed connectivity to each and
every desktop
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Planting the seed
Smart Lighting Systems
If you are going to smarter build the of the
future, you need to have smarter people. You
cant just build a buildings and they will come .
Fiber optics
ATM
Telementoring
Smart HVAC Systems
Modular System
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Smart Building Project

• The connection point in each cubicle / office
• ATM to the desktop.
• A coaxial and fiber optic connection for next
  generation high-speed bandwidth requirements
  like streaming video and distributive computing.
• Additional Ethernet ports for multiple connection.

• The 6 packs
• 4 Category 7 cable
• 1 Fiber Optic
• 1 Coax Cable

• Energy and Efficiency

Image courtesy of Johnson Controls
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(SB) HVAC Achievements

• Johnson Controls Personal Environments systems.
• Able to control environment in every workarea.
• Building ventilation improved 66
• 30 reduction in standard construction cost with
  conventional HVAC system

Source Johnson Controls - PE
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Alternative Power Scheme

• Over 50 of electrical energy is lost in the
  transfer from power plant to home.
• Consumers are getting serious about generating
  their own electrical energy
• In 2000, 7.1 Million dollars worth of generators
  sold to businesses in CA
• Improved ability to generate power locally with
  fuel cells, turbines, and conventional gas
  generators.

Source Wired Magazine April 2001
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Four New Organizational Office Types
Trends are towards smaller core organizations.
It is no longer necessary to design a whole
office building around the idea of getting
everyone there at one time.
From The New Office by Francis Duffy
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Smart Building Project
The Cell
The Den

• Modular systems
• Open / Closed workspace

from The New Office by Francis Duffy
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Smart Building Project
The Hive
The Club / Kitchen

• Collaboration areas
• Centralized Control Center

from The New Office by Francis Duffy
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The Smart Building of the future
Collaborating Area a centralized area for staff
meeting, brain storming and formal conferences
Central eating break area allows people from
different groups and projects to meet each other
and feel like teammates. Promotes staying in for
lunch
Modular System open model that allows space to be
divided when needed. Better than rigid cubicle
walls and allows collaboration when needed.
Source CIO Magazine May 1999
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The Smart Building of the future
Training Station where both IT pros and end-users
stay up-to-date on the latest computing support
techniques
Study Zone interactive learning,
technical manuals internet access available to
everyone.
Quiet Zone where you can retreat to concentrate
Source CIO Magazine May 1999
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(SB) Energy Achievements

• Penn Center West office park
• 64,000 sq.ft. gross
• 2 floors
• 66/sq.ft.

Source DOE Energy 2000
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(SB) Energy Achievements

• Thoreau Center for Sustainabilityrenovation at
  55/ft2, Able to achieve a 1.06 W/ft2 lighting
  usage (a 48 reduction)
• Ridgehaven Green Office buildingrenovation at
  37/ft2,Building that achieved a 60 reduction
  in energy consumption

Source EREC - Dept of Energy
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The right Network for you
The overall picture
Service Provider
Today lt5-years 10-years Beyond
SD HD
Broadcasters
Digital
Analog
MMDS
LMDS
LECs
POTS
ADSL
VDSL
FTTH
FTTC
MSOs
Cable
HFC
ATM
Wireless
CDMA
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Security Solutions for Data Broadcasting
Network operation Center Content Aggregator
Rural Infrastructure
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Solutions for Content Distribution
Satellite Cable Terrestrial Internet DSL Wireless
Encrypted IP
IP Gateway
Encryptor
Content
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Solutions for Digital Cinema
Encrypted IP
IP Gateway
Encryptor
Picture Studios
File Servers
Digital Projector
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Broad-Banding Streaming Services
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For more information, please visit our website at
http//www.usc.edu/go/TTC