The Working Business Plan

1
The Working Business Plan

• Presenters
• Mark Scharlau Western Region Vice President
• Justin Scharlau Harrisburg Branch Manager

2

• Why is it that we want our high school or
  college football coach to have a written plan to
  defeat each opponent but for something as
  important as managing our businesses a written
  plan isnt worth the time?

3
Two Types of Business Plans

• Traditional business plan used to
• Usually is done when opening a business or once a
  year
• Get a loan
• Test durability of the business
• Learn about the business and industry

4
Two Types of Business Plans (Cont.)

• Working Business Plan
• Is ongoing
• Find flaws in your current business
• Allows owner to identify all areas of their
  business that need work and opportunities.
• Is very concise
• Use as a checklist to evaluate
• Identifies specific solutions

5
Goals of a Working Business Plan

1. To find the flaws, missing areas and
   opportunities.
2. Identify specific solutions.
3. Implement an updated plan to improve the flaws,
   fill in the missing areas and take advantage of
   the opportunities.
4. Keep it simple.
5. Improve your business sales, profits, etc.
6. Keep checklist on file and update it.

6
Categories to Review

1. Store Management
2. Team Management
3. Technology Management
4. Marketing and Sales Growth Management
5. Leadership Development

7
Fill Out Your Forms

1. Importance to create/fix
2. Urgency
3. Rank
4. Notes

8
Store Management Categories

• Standard Operating Procedures
• Opening Procedures
• Shift Procedures
• Closing Procedures
• Store Checklists
• Equipment cleaning and maintenance problems

9
Store Management Categories (Cont.)

• Customer management
• Menu improvement Ice Cream flavors/categories
• Menu improvement Non Ice Cream
• Menu pricing
• Cash register systems

10
Store Management Categories (Cont.)

• Store/building improvement
• Store decoration improvement
• Inventory procedures
• Vendor ordering schedule

11
Team Management Categories

• Recruiting methods
• Interview techniques
• New team member training
• Ongoing training
• Motivation systems
• Firing and discipline systems
• Manager development

12
Team Management Categories (Cont.)

• Uniforms
• Staff meetings
• Timekeeping system
• Workers comp issues
• Scheduling system

13
Technology Management

• Improve computer hardware
• Improve computer software
• Accounting
• Graphic design
• Database management
• Task Management

14
Technology Management (Cont.)

• Improve phone system
• Improve fax system
• Improve email system
• Improve www presence

15
Marketing Sales Growth Management

• Annual/season budget
• Customer profile research
• Media research
• Competitor analysis
• Competitor strategy

16
Marketing Sales Growth Management (Cont.)

• Image development
• Advertising calendar
• Public relations strategies
• Promotional calendar
• Determine marketing strategy Existing customers
• Existing customer
• demographics

17
(No Transcript)
18
Marketing Sales Growth Management (Cont.)

• Image development
• Advertising calendar
• Public relations strategies
• Promotional calendar
• Determine marketing strategy Existing customers
• Existing customer
• demographics

19
Marketing Sales Growth Management (Cont.)

• Determine marketing strategy New customers
• Ad tracking techniques
• Improve sales skills
• Day part analysis
• Day part strategy
• Additional profit opportunity
• growth strategy

20
Leadership Development

• Business success philosophy
• Goal setting skills
• Develop coaching skills
• Improve meeting skills
• Delegation techniques
• Improve time management

21
Financial Development

• Cash flow management
• Receivables management
• Payables management
• Asset management
• Profit management
• Improve accounting procedures
• Tax strategy
• Book keeping system

22
Rank Your Top 5 Categories to Work On
23
Sample Action Plan

• g

24
Now What?

• Implement
• Follow Up
• Start Over

25
Working Business Plan Action Sheet

• g

26
Questions
27

• Enjoy the rest of the Hershey Show.
• Thanks for attending!