Online Game Design for Kids

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Online Game Design for Kids 

• The Online Joy of Chinese Kid

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menu

• China kid online game market info
• Kid game need analyses
• Kid online game design principle
• China kid game business model
• The online joy of Chinese kid
• Social responsibility for online kids

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Fast Grow of China Internet
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Huge Market Potential of China Internet
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Fast Grow of Kid Internet Users

• In 6 months, Internet users under 10 years old
  grow from 1,200,000 to 3,000,000
• In following 5 years, Internet users keep growing
  by 50 every year, from 20,000,000 to
  100,000,000. It is almost one half of whole
  Internet users.

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Internet Change Human Life
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Internet Change human Life

• Human culture begin from language creation,
  Internet is the language of PC world
• Internet is media, so the change of information
  transfer is similar to the former media
  newspaper (word)? radio(voice)?TV(video)
  Internet is next generation media, will contain
  all former media format, and be improved. It will
  change the method of everyone getting information
  and communication.
• Internet will change all fields related on
  interactive, from low to top, and from
  entertainment to business.

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Internet Change Kid Life

• Every adult has one PC for working,every kid has
  one PC for study
• Compared with adult world, kid world are simple
  and pure, they are connected, but not different

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Kid game need analyses
Kid Adult
game Role Play?Hide and Seek Mahjong
E-game Tetris Harvest Moon Tokimeki Memorial Pokemon Grand Thief Auto Need for Speed Call of Duty Zhengtu
need Simple Story Dream Love Duty Pretty Fun Joy Complicate System Simulation Hate Power Violent Excitation entertainment

• Between kid game needs and adults, there are
  much difference, kid games are for fun, adult
  games are for entertainment.

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Kid Game Behavior

• Kids like to play hide and seek, adults like to
  play mahjong. People of different ages have
  different understandings for the game.

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Simple V.S. Complicate

• Kid like simple games, adult like the esoteric
  ones. This is determined by kid cognitive
  psycology development.

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Story V.S. System

• Kids like to listen to stories, use their
  imagination to put themselves in it. However,
  adult focus on game systems and setting values,
  the pursuit of accurate and balance.

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Dream V.S. Simulation

• Kids play games to meet a dream of their own,
  such as own and manage a farm. But adults want to
  play and simulate a parallel world, experience
  who they could cant do in a real world.

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Love V.S. Hate

• Kids are full of love on the pet raising and the
  construction in the game world. Adults in the
  game will create hatred between different
  groups,so there will be conflicts, and they fight
  to meet their own pleasure.

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Duty V.S. Power

• Kids will imagine themselves as one professional
  role, to seriously keep their promise to fulfill
  their dutys. Adults in game pursue the
  maximization of power to dominate in the game
  world.

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Pretty V.S. Violent

• Kids game design mostly in cute styles, adults
  would think that is naive. There shouldnt be the
  violent and bloody contents in kid products.

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Fun V.S. Excitation

• Kids are interested in the game humor in laugh.
  Adults seeking stimulation to get high level of
  adrenaline.

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Joy V.S. Entertainment

• Kids play game for joy, correspond to their
  cognitive level and psychology needs. Adults game
  is for entertainment, that is related to their
  social experience, to meet complex psychological
  needs .

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Kid Game Need
Kid feathers
Kids needs
cognitive level
simple, story
emotional need
dream, love, duty
favourite style
fun, Joy
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Kid Online Game Design Principle for Kids
Design principle
Kids love
Main feathers
Control
Emotion
Content

• Design UI and words
• depend on kids cognitive psychology
• Update content with story

• Cute and funny content, with humorous style

• Involve dream, love and duty of kids into the
  mission and system design

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Kid Online Game Design Principle for Parents
Design principle
Parents trust
Main feathers
Time control
Safety control
Content control

• Parents can setup kids online time
• Give notice on times

• Filter to avoid unsuitable conetent for kids
• Allow user to report inappropriate behavior

• Positive game and mission design
• Educational content design

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Source of Chinese Kid Joy-I -I do

• With China economic growth, Kids get more choices
  during his grow process, they gradually be used
  to make decision.

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Source of Chinese Kid Joy-I pay

• Kids are glad to join the public activity, pay
  time and energy on it. In this process, they know
  new friends, communicate with others, raise
  confidence and get the sense of achievement. 

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Source of Chinese Kid Joy-I gain

• We give kids one stage, let them dance. Thats
  their show time

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China kid game business model

• There are 3 main kinds of game for China kid
  Portable Game, Flash mini Game website, Kid
  massively multiplayer online game

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China kid game business model
Platform DS Browser Browser
Game game card flash mini game Kid massively multiplayer online game
Charge Buy handheld and game card free free VIP Membership
Feathers Buy handheld and game need money, be difficulty for kids Underground commercial states, no after service Few of game in Chinese Easy to use More games to choose Include Ads and games not fit for kids Games have no intellectual property rights Easy to use Specially design for kids Use storyteller method to update Own intellectual property rights
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Social Responsibility for Online Kids
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Social Responsibility for Online Kids
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Social Responsibility for Online Kid

• Study the kid using Internet
• Discover product for kids
• Give advice for kids product design
• Supervise theirs operating method
• Recommend good product for other parents