Starter

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Starter
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Key Aspect

• Categories

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Learning Intentions

• To learn and recognise what the 7 categories of
  Media Studies are.
• To learn how media companies use categories to
  design and produce texts.

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Recap

• Key Aspect of Language
• Semiotics
• - Codes
• - Denotation and connotation
• - Culture and time context
• - Polysemy
• - Anchorage

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Categories A way of categorising texts in terms
of

• MEDIUM (eg print, television, radio, film,
  internet)
• PURPOSE (eg to inform, to entertain, to persuade,
  to educate, to gain profit)
• FORM (eg drama, light entertainment, above or
  below the line advertising, newspaper)
• GENRE (eg science fiction, soap opera,
  documentary, game show, broadsheet)
• TONE (eg serious, comic, ironic, formal,
  informal, objective, personal, scientific)
• STYLE (eg realist, expressionist, conventional,
  unconventional, traditional, modern)
• OTHER CATEGORIES (eg nationality, target
  audience, director, star, public sector)

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Which of the categories could we apply to this
advert?

• MEDIUM (eg print, television, radio, film,
  internet)
• PURPOSE (eg to inform, to entertain, to persuade,
  to educate, to gain profit)
• FORM (eg drama, light entertainment, above or
  below the line advertising, newspaper)
• GENRE (eg science fiction, soap opera,
  documentary, game show, broadsheet)
• TONE (eg serious, comic, ironic, formal,
  informal, objective, personal, scientific)
• STYLE (eg realist, expressionist, conventional,
  unconventional, traditional, modern)
• OTHER CATEGORIES (eg nationality, target
  audience, director, star, public sector)

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How are categories used in this media text?

• What is the medium of the text?
• What are the purposes of the text? (give
  evidence)
• What is the form of the text?
• What is the genre of the text? (Give evidence)
• What is the tone of the text? (Give evidence)
• What is the style of the text? (Give evidence)
• Can you see any other categories that are used?