DESIGN MANAGEMENT FOR THEME PARKS

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The Inter-disciplinary Design QuandaryDe
Montfort University13th February 2002

• Nick Farmer Farmer Studios Ltd

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WHO ARE FARMER STUDIOS?

• Design and build for the attractions market
• Museums, visitor centres, theme parks, retailers
• Founded in 1976 based in Leicester
• 50 staff 12 designers
• Projects in the UK and abroad

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THEMED ENTERTAINMENT ASSOCIATION
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THE CLIENT

• Museo de las Ciencias
• Ciutat de les Arts i de les Cièncias

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EMPTY GALLERY
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THE CONCEPT
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THE CONCEPT MORE DETAIL
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THE SKILLS TO DO THE JOB

• Concept design
• Story telling
• Script writing
• Character design
• Animatronic design
• Costume design
• Mechanical design
• Auditorium design

• Show production
• Graphic design
• Scenic design
• Video design
• Audio design
• Music composition
• Lighting design
• Technical systems design

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TIME
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THE STORY IS KING

• Everything starts with the story
• Define the visitor experience
• Then consider the tools

• Write your own brief?

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SHOW DEVELOPMENT MATRIX
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CONCEPT DEVELOPMENT
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CHARACTER DEVELOPMENT
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COSTUME DESIGN DEVELOPMENT
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ANIMATRONIC CONCEPTS
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ANIMATRONIC AND MECHANICAL DESIGN
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AUDITORIUM DESIGN
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PREFERRED TECHNIQUEBUILDING FROM THE INSIDE

• The story
• Experience
• Technology
• Interior schematic
• Exterior architecture
• Desired result

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DOME
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SHOW PRODUCTION
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GRAPHIC DESIGN
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SCENIC DESIGN
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VIDEO DESIGN
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SOUND TRACKS AND MUSIC DEVELOPMENT
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LIGHTING DESIGN
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TECHNICAL SYSTEMS DESIGN
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THE PERFECT PROJECT?

• Take, or write, a full brief
• Sell the project vision appoint a Project
  Champion
• Communicate project boundaries objectives,
  deadlines, budgets
• Make clear the rôles in the team
• The team are all part of the solution
• Constant updates Project Management!
• Develop mutual trust support the weakest link
• Balance the personalities control the dominant
• Generate the excitment of success enjoy!
• Communicate, communicate, communicate
• If they dont know where theyre going theyll
  probably end up somewhere else.

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ROBOTS R US
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TECHNICAL REHEARSAL
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SITE 1
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SITE 2
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THE CREW

• December 2001

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First pants then your shoes
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Scottish menu
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FIN