4. ESMD

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4. ESMDs New Commercial Development
ApproachEncouraging Commercial Space
Capabilities
National Aeronautics and Space Administration

• Ken DavidianLead, Commercial Development Policy
• Exploration System Mission Directorate
• 16 June 2008

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ESMD C3PO
ESMDCxP
ESMD ACD
Misc
GSFC JPL DFRC
JSC
HQ ESMD, OGC, Proc, SOMD, IPP,
ARC Space Portal, ACES, Code V
ESMD Advisors
GRC
MSFC
LaRC
KSC
CommercialSpace Transportation SystemsWorkshops
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Presentation Overview

• Understanding The Changing Landscape
• Adopting A New Approach
• Implementing the Policy
• But First, A Story

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As of January 2008, Virgin Galactic has 200
customers and over 30 million insecured
deposits.
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Markets Meeting NASAs Needs

• Vision Realization of Global Exploration
  Strategy Goal Economic Expansion
• Private Sector Meets NASAs Needs
• Better Performance, Higher Efficiency, and Lower
  Cost, Through Open, Fair Competition
• Economic Sphere Increases as NASA Extends its
  Reach to Moon and Beyond
• Value to Program Managers
• Increase Performance, Sustainability
• Decrease Cost, Risk

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Targeted Barriers of Entry
Technology Development
IP
owned by
with royalties to
who develop
employs
leading to
NASA
Researchers
Technologies
if initial success, seeking more funds from
licensed to
Entrepreneur
seeking start-up funds from
running the
Customers Profits
working with
Venture Capitalists
helping grow the
attracting
permitting
Angels
USG Agencies
to the
selling the
Goods Services
providing initial funds for
Start-up Company
providing next level of funding for
ROI
producing
A 20M Company
if successful, becoming
for the
if enough, leading to
A Growing Company
sold by
IPO, MA
if Round B-C successful, becoming
Capability Demonstration
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Actions Targeting Barriers

• Investment Barriers
• Skin In The Game
• Be Supportive of New Space Markets
• Supply Barriers
• Pay for Capability Demonstrations
• Minimize Claim to Intellectual Property
• Demand Barriers
• Follow Lead of Private Sector
• NASA a Reliable Customer
• Use Creative Programmatic Structures

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ECDP Implementation

• Scope of Programmatic Initiatives
• NASA Exploration Architecture Parts
• Non-NASA Exploration Architecture Parts
• Other Capabilities That Support NASA
• Exclusions

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ECDP Implementation

• Scope of Programmatic Initiatives
• NASA Exploration Architecture Parts
• Non-NASA Exploration Architecture Parts
• Other Capabilities That Support NASA
• Exclusions

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Questions and Analyses

• Does This Meet a NASA Need?
• NASA Needs Analysis
• Is This Feasible In The Near-Term?
• Time-Phased Industry Sector Analysis
• Do Non-NASA Customers Exist?
• Market Analysis
• Is This Worthwhile To NASA?
• Cost-Benefit Analysis

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Summary

• Adopting A New Approach
• Implementing the Policy
• Google esmd commercial development policy
• Please Provide Comments To
• Ken Davidian
• Telephone [phone]
• Email kdavidian_at_nasa.gov