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SFM ????? ?

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Title: SFM ????? ?


1
?????? ???????? ?????????? ???????????? ???
????????????
SFM ????? ?
www.stada.ru
2
???? ?? ?? ???????? ??????????, ? ??????????,
??? ????????? ??? ??, ??? ??????? ??? ??
??????? ????
3
????????? ????? ???????, ???????? ??????, 2008/09
????????
- 11
?? ?????? ???????? ????????????.
4
? ?? ??????!
48
65
5
- 11
?? ?????? ???????? ????????????.
5
? ?????????? ????? ??????? ?????.
25
40
32
2
?? ?????? ???????? ????????????.
6
??? 30 2010??????-???????
1 Berlin-Chemie/Menarini Group (????????) 4,92
2 ?????? ??? (???????, ????) 4,04
3 Sanofi-Aventis (???????) 3,53
4 Nycomed (????????) 2,88
5 ??????? ??? (???????, ????) 2,75
6 ???????? ?????????? ??? (???????, ????) 2,58
7 KRKA (????????) 2,44
8 Sandoz (?????????) 2,36
9 Servier (???????) 2,31
10 Gedeon Richter (???????) 1,97
11 ???????????? ??? ??? ??? (???????, ????) 1,74
12 Bayer Consumer Care (?????????) 1,70
13 GlaxoSmithKline (??????????????) 1,69
14 ???????? ??? (???????, ???????) 1,69
15 Heel (????????) 1,56
16 Boehringer Ingelheim (????????) 1,48
17 ?????-??????? (????????-??????) 1,38
18 Bittner (???????) 1,37
19 ratiopharm (????????) 1,35
20 Actavis Group (????????) 1,34
21 Solvay Pharmaceuticals (??????????) 1,21
22 ???????? ?????????? ????? ??? (???????, ????) 1,18
23 Bionorica (????????) 1,11
24 ???????? ?? ??? (???????, ??????) 0,99
25 Kusum Healthcare (?????) 0,97
26 Sopharma (????????) 0,97
27 Zentiva (??????? ??????????) 0,95
28 Bayer Schering Pharma (????????) 0,95
29 Mili Healthcare (??????????????) 0,93
30 GlaxoSmithKline Consumer Healthcare (??????????????) 0,90
??????????!
?? ?????? ???????? ????????????.
7
????? ???????
???????? ? ?????????
?? ???????????????
8
???????? ?????? ????
  • ??????????? ???????? ????????
  • 109 ???????,
  • ?????/?? ????? 64/45 ???????,
  • ??????????? ?????? ???/RX - 60/40.
  • SF
  • ????????????? ????? ??????? ?????????,
  • ???????????? ???????????? ???????? ??
    ????????????,
  • ???????????? ?????????? ? ??? ????????.

9
??? ????? ???? ???????.. ??? ??? ??????!
?????? ????????? ?????????? ?????????? ???????
???????? MEDI-Q ?????? ???????????? ??????,
9
10
??????????????? 2009.????????? ???
?????????????? ?
???????????? ? ????????? ? ??????????? ?????
?????? 15 ??????????????
???????????? ? ????????? ? ??????????? ?????
???????????
36,7
- 21,6
18
34,7
34,2
?? ?????? ???????? MDM
11
???????? ?????? ?? ?????? ?? ????????????
12
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  • ???????????!

13
???? ?? ???????????!
14
?????? ????? ?????????, ? ?? ???????????
Rate 11
16
24
16
Sourse MEDI-Q Doctors Opinion, Ukraine,
November 2009
15
????? ?? ????? ?????????????
??????????
????????
???????? PrIndexTM ?????????? ?????????? ??
16
????? ????, ?? ?????
Cardiologists
GPs
Dermatologists
Gynecologists
Urologists
Sourse MEDI-Q Doctors Opinion, Ukraine
17
?????? ?????? ?? ?????, ???????? ?????? ?
???????
Source Pharma-Q Pharmacists Opinion
18
? ??? ?????????!
Sourse MEDI-Q Doctors Opinion, Ukraine,
November 2009
19
????????? 2009
23,6
-0,9
20
????? ?????? 2010?
  • ???????? ? ?????????
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